Maximising the opportunities of the online marketplace (South Australia)

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Presentation delivered to delegates of the CPA Australia South Australia Congress, 21-Nov-2008. Presentation notes available at http://zum.io/cpa-sa-08

Presentation delivered to delegates of the CPA Australia South Australia Congress, 21-Nov-2008. Presentation notes available at http://zum.io/cpa-sa-08

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  • 1. Maximising opportunities in the online marketplace Web 2.0 and beyond
  • 2. Image: jimkster @ Flickr - http://flickr.com/photos/jimkster/2723151022/
  • 3. dot Image: ten safe frogs @ flickr - http://flickr.com/photos/tensafefrogs/724682692/
  • 4. Image: dizid @ flickr - http://flickr.com/photos/dizid/96491998/
  • 5. Viral expansion loops
  • 6. p s r id c t g
  • 7. http://cpacongress.ning.com/
  • 8. The “because” effect: What happens when you make more money because of, rather than with something. Doc Searls
  • 9. Image: dhaneshr @ flickr - http://flickr.com/photos/dhaneshr/2786992830/ Start small. Fail early, le arn often...
  • 10. API Application Programming Interface Image: fpsurgeon @ flickr - http://flickr.com/photos/fpsurgeon/2384522828/
  • 11. Internet in%Australia of Australian population 110.0 82.5 55.0 27.5 0 Mobile Internet Broadband 3G Mobile
  • 12. Image: covilha @ Flickr - http://flickr.com/photos/11139043@N00/1439804758/
  • 13. Popularity Head Long tail Products
  • 14. Image: ThisParticularGreg @ Flickr - http://flickr.com/photos/thisparticulargreg/362937046/
  • 15. Web Services App Engine
  • 16. This presentation and associated notes are available at: http://zum.io/cpa-sa-08 Questions & discussion Image: Charles Chan @ Flickr - http://flickr.com/photos/charles_chan/544022867/
  • 17. © 2008 Zumio. Uncredited images licensed for use - please respect the rights of the copyright holders by not reproducing without permission.