One of the most neglected aspects of the
blogosphere, in my opinion, is that precisely
because it’s (mostly) composed of people who
aren’t professional journalists, it’s composed of
people who are professional doers of something
else and know a great deal about what it is they
‘really’ do. Consequently, the overall network of
blogs contains a great deal of embedded
How much effort?
• Technical capacity
Less effort More effort
Questions & discussion
This presentation and associated notes are available at:
This work is licensed under the Creative Commons Attribution-Noncommercial-Share Alike 2.5 Australia
License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc-sa/2.5/au/ or
send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.