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American Apparel final for New Media
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American Apparel final for New Media

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Digital campaign for American Apparel. Final for New Media Drivers License class. ADV 420 Fall 2013.

Digital campaign for American Apparel. Final for New Media Drivers License class. ADV 420 Fall 2013.

Published in: Business, Technology
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Transcript

  • 1. + American Apparel Jessica Zultowski
  • 2. + Meeting the Company
  • 3. + Objectives of Campaign  Create more awareness for the brand  Expand targeted audiences  High School aged teenagers
  • 4. + Samples of Ad Spokespeople Kendall Jenner Miley Cyrus Ariana Grande
  • 5. + Promotion Channels Magazines, billboards, computer ads
  • 6. + Example of commercial  Click here
  • 7. + Aps for Brand Awareness  Instagram  Twitter  Pinterest  Facebook  Vine
  • 8. + Budgeting per month  TOTAL Digital Marketing Campaign : $48,000  SEO : $4,800  PPC : $28,800  Social Media : $7,200  Email : $2,400  Mobile : $2,400  Content : $2,400  http://digitalmarketingcalculator.com/
  • 9. + Summary  Target Teens  Instagram  App for phone  Legit spokesperson  Make $$$
  • 10. + Resources  http://en.wikipedia.org/wiki/File:AmericanApparelUSA.jpg  http://digitalmarketingcalculator.com/  http://www.marketwatch.com/investing/stock/app/financials

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