Netexplorateur - The Future of Communication + Augmented Reality 8 hours ago

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  • Video: http://www.youtube.com/watch?v=eSFiCHkZgkA
  • Stats from 8/11/2009 – 8/11/2010
  • Netexplorateur - The Future of Communication + Augmented Reality 8 hours ago

    1. 1. The Future of Communication + Augmented Reality<br />
    2. 2. Hello! We’re Zugara<br />Snapshot: Zugara develops Augmented Reality software and applications that advance the way in which people are able to interact with real time digital data. <br />Products: Webcam Social Shopper (Augmented Reality Shopping)<br />ZugMO (Motion Capture)<br />ZugSTAR (Streaming AR)<br />ZugMUG (Facial Tracking)<br />Founded: 2001<br />Location: Los Angeles<br />Web: www.zugara.com<br />Blog: www.weareorganizedchaos.com<br />Facebook: www.facebook.com/augmentedreality<br />YouTube: www.youtube.com/zugara<br />Twitter: www.twitter.com/zugara<br />
    3. 3. Brands We’ve Worked With<br />Retail / Fashion<br />Reebok<br />Nike<br />PING<br />Chili’s<br />KFC<br />John Deere<br />Automotive<br />Toyota<br />Lexus<br />American Racing<br />Volkswagen<br />Fletcher Jones Mercedes Benz<br />Fletcher Jones Porsche<br />Travel<br />Norwegian Cruise Line<br />Southwest Airlines<br />Entertainment<br />Sony Pictures Television<br />Playboy<br />Comcast<br />Gaming<br />Activision Blizzard<br />Sony PlayStation (SCEA)<br />Square Enix<br />989 Sports<br />Glu Mobile<br />Tecmo Games<br />Xseed Games<br />THQ<br />Disney Interactive Games<br />Toys<br />Hasbro<br />CPG<br />Red Bull<br />Slim Jim<br />Peanut Chews<br />Consumer Electronics<br />Sony Connect<br />Active Media (ITV)<br />Non-Profit / Government<br />U.S. Air Force<br />Legacy Foundation<br />HopeLab<br />Strategy<br />Domino’s Pizza<br />Best Buy<br />Walmart<br />Healthcare<br />Blue Cross<br />B2B<br />Schlumberger<br />TV Guide<br />ESPN<br />AT&T<br />Mohawk Flooring<br />Agencies<br />GSD&M<br />Crispin Porter & Bogusky<br />Ad*itive<br />The Martin Agency<br />Rodgers/Townsend<br />Weiden Kennedy<br />Vitro-Robertson<br />Hal Riney<br />
    4. 4. Brands Using Our AR Solutions<br />
    5. 5. Cannonballz!<br />Demo<br />
    6. 6. AT&T World Cup Banner Ad<br />Demo<br />
    7. 7. Webcam Social Shopper<br />Demo<br />*Patent Pending<br />
    8. 8. History of Communication<br />Communication Technology Has Been Rapidly Evolving Over The Years…<br />
    9. 9. Carrier Pigeon<br />
    10. 10. Telegraph<br />
    11. 11. Telephone<br />
    12. 12. History of Communication<br />But Then Something Happened Which Changed Everything…<br />
    13. 13. The First Computer<br />
    14. 14. History of Communication<br />Which Helped Lead The Way To Increasingly Faster Communication Advancements…<br />
    15. 15. Text Chat<br />
    16. 16. Mobile Phone<br />
    17. 17. Social Media / Real Time Data<br />
    18. 18. History of Communication<br />Proliferation Of Real-Time Data Has Led Us To The Beginning Of The Video Chat Revolution…<br />
    19. 19. iPhoneFaceTime<br />
    20. 20. Skype<br />
    21. 21. Video Chat Stats<br /><ul><li> Markets for webcams at $1.8 billion in 2008 are anticipated to reach $3.2 billion by 2015.
    22. 22. As of March 2009, 40% of video uploads on Facebook were via webcam.
    23. 23. Gartner predicts that 200 million people will pay for desktop videoconferencing by 2015.</li></li></ul><li>But What’s Missing?<br />
    24. 24. ZugSTARAugmented Reality Video Conferencing<br />
    25. 25. Video Conferencing & Chat Today<br />Limited to conversation <br />Little to no real-time interaction or collaboration<br />
    26. 26. Video Conferencing & Chat Today<br />Video Conferencing + Augmented Reality = <br />Ability to<br /> share and interact with content in real time<br />
    27. 27. ZugSTAR* Video<br />Video<br />*Patent Pending<br />
    28. 28. ZugSTAR* Demo<br />*Patent Pending<br />Demo<br />
    29. 29. “The best way to predict the future is to invent it.”<br />- Alan Kay<br />
    30. 30. Thank You!<br />Matthew Szymczyk<br />CEO, Zugara<br />matt@zugara.com<br />Twitter.com/kobrakai<br />Facebook.com/AugmentedReality<br />
    31. 31. Appendix<br />
    32. 32. Proprietary Technology #1<br />ZugMO (Zugara Motion Capture)<br /> <br /> <br /> <br /> <br />ZugMO is a computer interface that allows people to interact with their computer via their web cam rather than their keyboard or mouse. <br />With ZugMO a person’s movements, or motions, are captured by their web cam. This allows the person to interact with their system while several feet away.<br />
    33. 33. Proprietary Technology #2<br />ZugSTAR (Zugara STreaming AR)<br />ZugSTAR is a web based video conferencing technology that allows people in different locations to have shared AR experiences. Like other video conferencing systems ZugSTAR allows for two-way video transmissions, but with the added functionality of allowing people to interact with one another's “augmented” experience in real time. <br />DID YOU KNOW? Gartner IT predicts that by 2015 over 200 million people will be paying for video conferencing. <br />With ZugSTAR, Augmented Reality becomes a technology that facilitates collaboration. People no longer need to be in the same room to manipulate and discuss 3D models, as physical distance becomes less of a barrier.<br />
    34. 34. Proprietary Technology #3<br />ZugMUG (Zugara Facial Tracking)<br /> <br /> <br /> <br /> <br />ZugMUG is a piece of facial tracking software that allows the webcam to determine where a person’s face is within the video stream.<br />With ZugMUG a person’s face can become the “marker”, subsequently allowing for Augmented Reality executions where people no longer need to hold a piece of paper up to the webcam.<br />
    35. 35. Augmented RealityStatistics<br />
    36. 36. Augmented Reality Revenue<br /> Handheld platforms will transform the Augmented Reality ecosystem, with revenue associated with Augmented Reality growing from about $6 million in 2008 to more than $350 million in 2014. <br /> (ABI Research study “Augmented Reality: Adding Information to Our View of the World”)<br />
    37. 37. Worldwide Webcam Growth Rate<br /> Markets for webcams at $1.8 billion in 2008 are anticipated to reach $3.2 billion by 2015, growing in response to decreases in unit costs and increases. <br />(Wintergreen Research - Worldwide WebCam Market Shares, Strategies, and Forecasts, 2009-2015)<br />
    38. 38. Webcam Video Uploads on Facebook<br /> As of last March 2009, 40% of Facebook Video Uploads were via Webcam<br /> (Businessweek – Facebook Grows As A Video Platform)<br />
    39. 39. Cannonballz! Game Stats<br />Case Study (over a one year period)<br />      <br />Unique Visitors<br />22,926<br />Average Time Spent On Site<br />4 min 44 sec<br />% Of Unique Repeat Visitors<br />27%<br />% Of Unique Visitors That Logged Into Facebook<br />14%<br />% Of Unique Visitors That Had Webcams*<br />78%<br /> *Note: this number is in line with what Best Buy saw (78%) when they integrated an AR execution into a Sunday circular<br />
    40. 40. AR Polls: Browser Plug-In<br />Would you view an online Augmented Reality experience if it required you to download and install an Internet Browser plug-in other than Flash? (256 Votes)<br />
    41. 41. AR Polls: Do You Have a Webcam?<br />Do you have a webcam on any of your computers, or do you plan to have one within 6 months? (307 Votes)<br />

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