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Commoditization to Automation: WTF Do We Do?
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Commoditization to Automation: WTF Do We Do?

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  • It’s utilitarian and provides no emotional satisfaction. Conversion rates are low, with the “gold standard” being between 2% and 3%. Cart abandon rates are high. 45% of U.S. online shoppers abandoned shopping carts multiple times over a span of three weeks. (Paypal & ComScore) The average return rate for online clothing retailers is about 20% but goes as high as 50% for some. (Forrester Research) "If I'd asked people what they wanted, they would have said a faster horse .“ – henry ford
  • Transcript

    • 1. Commoditization to Automation WTF Do We Do?
    • 2.
      • Snapshot: We’re an interactive marketing agency with a passion for emerging media and technologies
      • Expertise: Augmented Reality, Interactive TV App Dev, Gen X and Y Demo
      • Products: ZugMO, Webcam Social Shopper / Fashionista, ZugSTAR, ZugMUG
      • Founded: 2001
      • Location: Los Angeles (HQ) / New York
      • Web: www.zugara.com
      • Blog: www.weareorganizedchaos.com
      • Facebook: www.facebook.com/zugara
      • YouTube: www.youtube.com/zugara
      • Twitter: www.twitter.com/zugara
      PROFILE HELLO… WE’RE ZUGARA
    • 3.  
    • 4. Commoditization – Graphic (Definition)
    • 5.  
    • 6. Commoditization Commoditization is the dilution of a market sector's internal differentiation and competitive nuances in favor of a mass market where price alone determines consumer behavior. The industry's mode of competition thus moves away from innovation of the underlying, commoditized product and toward alternative methods of building value.
    • 7.  
    • 8. Now anybody could claim they were ‘digital’ or ‘interactive’…
    • 9. Kinda like how Twitter’s made all these ‘social media experts’ today
    • 10. Looking Back to The Year 2000…
    • 11. The Web
    • 12. That Changed In Only 10 Years Time…
    • 13.  
    • 14. We Saw AR For the 1 st time…
    • 15. And knew this was the future of interaction with digital information VIEW INTERACT ACCESS
    • 16.  
    • 17. So We Set Out To Build Our Own AR Tech….So We Wouldn’t Have to Answer To “The Man”
    • 18. We Targeted E-Commerce and Identified A Problem…
    • 19. Shopping Offline Is An Emotional Experience
    • 20. Online, Not So Much
    • 21.
      • The “consumer experience” has made very little progress in the last 15 years
      Amazon 1990’s Amazon 2010
    • 22. Abandoned Carts 45% of U.S. online shoppers abandoned shopping carts multiple times over a span of three weeks. (Paypal & ComScore)
    • 23. Low Conversions Conversion rates are low, with the “gold standard” being between 2% and 3%
    • 24. High Return Rates The average return rate for online clothing retailers is about 20% but goes as high as 50% for some. (Forrester Research)
    • 25. What If Consumers Could Have That “At The Rack” Experience, Online?
    • 26. Enter Augmented Reality
    • 27. Augmented Reality Shopping - Fashionista
    • 28. Challenges Still Ahead…
      • Commoditization of AR Services/Tech
      • Open Source vs. IP
      • Partnership Ecosystem
      • Overall Balance of Services vs. Software Development

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