Augmented Reality Data: The Webcam Social Shopper Zugara Inc. Los Angeles, CA [email_address] www.zugara.com www.webcamsocialshopper.com
Executive Summary In late Summer (2011) our ecommerce augmented reality software The Webcam Social Shopper (WSS) was integrated into Banana Flame’s site. This deck details the data we’ve been seeing since launch, including: USAGE: Over 40% of shoppers click on the call to action on product detail pages, and that number is trending upwards. ENGAGEMENT: Nearly 80% of the people that are presented with the motion capture interface, use it. ROI: 50% more shoppers have been clicking on the “Add To Cart” button since WSS was integrated.
A High Percentage Of People Have Webcams, And Use WSS STEP 1 SYNPOSIS: After being prompted to allow Flash to access their webcam and being presented with an instructions page, the shopper then steps back and WSS uses facial tracking to overlay the apparel item in front of them (“Step 1”). 85% of shoppers that originally clicked on the call to action allow Flash to access their webcam and proceed to Step 1.
Nearly 4 in 5 WSS Users Use The Motion Capture Interface STEP 2 SYNOPSIS: The shopper is now able to use motion to move and scale the apparel item (“Step 2”). 67% of shoppers that clicked on the call to action on the product detail page ultimately use the motion capture interface to proceed from Step 1 to Step 2. 79% of the shoppers that made it to Step 1 use the motion capture interface to proceed to Step 2.
Most Shoppers Choose To Go Deep Into The WSS Process STEP 3 SYNOPSIS: The shopper can use motion to browse various colors of the apparel item or take a photo (to share with friends) (“Step 3”). 59% of shoppers that clicked on the call to action on the product detail page ultimately proceed to Step 3. 69% of shoppers that made it to Step 1 ultimately use the motion capture interface to proceed to Step 3. 56% of shoppers that that made it to Step 1 ultimately use the motion capture interface to take a photo.
At Each Individual Step In The Process, Engagement Is High 42% Click On The Call To Action Step 1 – Step Back: Step 2 – Adjust Garment: Step 3 – Colors & Photos: Product Detail: Flash Access: 85% Allow Flash Access 79% Use Motion To Proceed To Step 2 88% Use Motion To Proceed To Step 3 81% Take A Photo WSS Usage Funnel Percentages Pertain Only To The Visitors For That Specific Element Of The Funnel