In Web 1.0 world, we are using internet banner ads, textads, email, newsletters as our internet marketing vehicles to drive our marketing message to our potential clientsonline. Today, internet had been transitioned to web 2.0,new internet marketing strategies are needed to continue be successful in internet world.
With Web 2.0, we need to consider not only the newmeans of reaching our online audience but also the newnature of the social Web. Weblogs, blogs, and other web 2.0 sites dabbling with social media tools such as wikis, podcasts, videocasting, photo sharing sites, social bookmarking are the key marketing vehicle to drive internet traffic to the targeted websites.
So, as an internet marketer for Web 2.0 world and to besuccessful in an era where customers are freely discuss your products and services, you should consider the 5 important marketing strategies below:
Social media is one the most important "must know" knowledge in Web 2.0. Thus, the first andforemost, you should participate in and understand social media by learning about it. YouTube, del.icio.us, Flickr, digg, MySpace, and Technorati are examples of new engines that you need to understand in order to effectively use them to reach your markets.
You should factor let your visitors to play a more important role in your new marketing plan for Web 2.0.Let your website visitors to create content on your site and pass it a long. You even can your passionate users tocreate promotional videos about your sites/products, then use them on your local TV channels and post them online everywhere to get maximum exposure.
Social media applications are two-way streets that conversation happens between two or more parties. To get exposure, you can join and participate to these conversation groups. You can join as members to other social media groups of your niche marketing or you can add social tools and services (such as Weblogs, wikis,tagging, video blogs, etc.) to your library Web sites. Enablecomments on blogs and allow users to contribute to wikis.
Social media is a form of viral marketing where interestingideas and content get passed along rapidly. Hence, in Web2.0 world, content is the king. You must have contents that attract your visitors that they can use, bookmark, share online / offline and get your content or message pass along.
Encourage visitors to bookmark and tag your content with a click of a button and allow users to repost booklists, book reviews, photos, podcasts, or videos on their own sites. Post your content on sites like Flickr and YouTube where its easy for users to find and share it. Make news feeds for new materials such as books, DVDs, talking books, and video feeds so that these materials can beshared by online users and get your contents spread to the internet world.
6. Be part of the multimedia wave In Web 2.0 world, images and static pictures no enough to attract internet users any more, video is the key driver for Web 2.0. Statistic shows that more than 100 million videos beingdownload daily. So, the effective of video marketing mustnot be overlooked. Create short videos and post them to YouTube and other video-sharing sites.