In the social media era, power has shifted from advertising's Mad Men to millions of trusted Brand Advocates. Their recommendations drive trillions of dollars of purchase decisions for everything from cars to computers, fish tacos to fitness memberships, software to smart phones. Amplified by social media, Brand Advocates' recommendations collectively reach millions of people on social networks, shopping sites, blogs, online communities, and elsewhere online.
A new study sponsored by Zuberance has revealed three surprising findings about Brand Advocates. To download the full report go to zuberance.com/brandadvocateresearch.