Top 10 Things Advocates Will Do For Your Brand


Published on

You may spend millions of dollars on elaborate marketing campaigns. But there is nothing more powerful than a trusted recommendation from a Brand Advocate. Here are ten real-world examples of companies turning their enthusiastic customers into powerful marketing forces.

Published in: Technology, Business
  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide
  • Tami
  • Tami
  • Top 10 Things Advocates Will Do For Your Brand

    1. 1. Top 10 Things Advocates Will Do For Your Brand Rob Fuggetta, Founder/CEO, Zuberance Laura Messerschmitt, VP Marketing, Outright Andy Giefer, Social Media Director, Anytime Fitness September 19, 2012
    2. 2. What is WOMMA Summit? WOMMA Summit is the official word of mouth and social media event of the year. Join us for three days of fantastic speakers, networking, and Q&A sessions led by WOMM masters like John Bell and Jackie Huba starting at just $995.Learn from these leading brands in the Learn How to:WOMM and social media industry: • Measure your ROI to show how successful your programs really are • Engage your audience through Facebook Open Graph • Transition from social media to social business • Generate great content that will drive real conversation Learn More & Register Today! Join the Conversation: www.WOMMA.or/Summit #WOMMASummit
    3. 3. Today’s Speakers Rob Fuggetta Laura Messerschmitt Andy Giefer Zuberance Founder/CEO VP Marketing Social Media Director Author, Brand Advocates Outright (a Go Daddy company) Anytime Fitness @RobFuggetta @ljmesser @agiefer Twitter hashtag: #BrandAdvocates 3
    4. 4. About Outright Acquired by Go Daddy in July, 2012 Helps small biz and self employed with online 200,000+ customers bookkeeping Twitter hashtag: #BrandAdvocates 4
    5. 5. About Anytime Fitness 1,900+ clubs worldwide “Top 10 Global Franchise” - Entrepreneur Magazine 1.5 million members Twitter hashtag: #BrandAdvocates 5
    6. 6. About Zuberance Powering advocacy for leading consumer and business brands Twitter hashtag: #BrandAdvocates 6
    7. 7. Meet CDW’s Best Marketer  Justin Dorfman, support engineer, NetDNA  Generated hundreds of thousands in sales for CDW as result of his advocacy  CDW has paid Dorfman: $0  Recommends CDW because of reliable, personalized service ►81% surveyed CDW customers are Advocates Twitter hashtag: #BrandAdvocates 7
    8. 8. Which Justin has more Real Klout? Twitter hashtag: #BrandAdvocates 8
    9. 9. What’s a Brand Advocate? Highly-satisfied customers and others who pro-actively recommend brands or products without being paid. ►Beyond like, follow, or love: advocacy Twitter hashtag: #BrandAdvocates 9
    10. 10. Not a Brand Advocate Twitter hashtag: #BrandAdvocates 10
    11. 11. Advocates: Unique, Powerful Segment  Most trusted sources  Highly Influential Business Value  Massive reach Twitter hashtag: #BrandAdvocates 11
    12. 12. Top 10 Things Advocates Will Do For Your Brand #1. Give you referral leads and help you sell products and services, serving as a virtual salesforce. Twitter hashtag: #BrandAdvocates 12
    13. 13. Anytime Advocates Drive Referrals 16,167 Offers Shared by Advocates 20% conversion rate from Advocate offer shares (5x higher than avg) Twitter hashtag: #BrandAdvocates 13
    14. 14. Top 10 Things Advocates Will Do For Your Brand #2. Write highly positive reviews of your products or services, boosting your online ratings. Twitter hashtag: #BrandAdvocates 14
    15. 15. Anytime Advocates Boost Ratings Anytime Fitness 7,250+ Advocate displays Advocate Reviews & reviews in Advocate Stories Facebook tab 30% positive review increase on Yelp in 5 months Twitter hashtag: #BrandAdvocates 15
    16. 16. Top 10 Things Advocates Will Do For Your Brand #3. Create glowing testimonials about their experiences with your company or products. Twitter hashtag: #BrandAdvocates 16
    17. 17. Outright Advocates Create Glowing Testimonials 1,463 Outright Outright showcasesAdvocate Stories Advocate Created 53% of Advocates testimonials on chose to share to website Facebook Twitter hashtag: #BrandAdvocates 17
    18. 18. Top 10 Things Advocates Will Do For Your Brand #4. Answer prospects’ questions, overcoming buyers’ objections and reducing shopping cart abandonment rates. Twitter hashtag: #BrandAdvocates 18
    19. 19. Ooma Advocates Have the Answers 50% CTR among prospects who get questions answered by Advocates 2,440+ Ooma Advocates opted in to answer questions Each question isgetting an average of 2.3 answers Twitter hashtag: #BrandAdvocates 19
    20. 20. Top 10 Things Advocates Will Do For Your Brand #5. Share your content and offers with their social networks, driving referral leads, clicks, and sales. Twitter hashtag: #BrandAdvocates 20
    21. 21. Outright Advocates Share Educational Content27, 150 Trusted Impressions 43% CTR from prospects in Advocates’ networks Twitter hashtag: #BrandAdvocates 21
    22. 22. Top 10 Things Advocates Will Do For Your Brand #6. Help you launch new products. Twitter hashtag: #BrandAdvocates 22
    23. 23. Outright Advocates Launch iPhone App Advocate sharingdrove iPhone App toTop 25 in App Store 90% CTR from prospects in Advocates’ networks 713% CTR on Twitter Twitter hashtag: #BrandAdvocates 23
    24. 24. Top 10 Things Advocates Will Do For Your Brand #7. Create better ads than your high- priced ad agency and more compelling copy than your most skilled wordsmith. Twitter hashtag: #BrandAdvocates 24
    25. 25. Anytime Advocates Create Compelling Copy “The Cheers of Fitness Clubs” “This club provides the keys to your future success…guaranteed !” Twitter hashtag: #BrandAdvocates 25
    26. 26. Top 10 Things Advocates Will Do For Your Brand #8. Defend your cherished company and brand reputation from detractors. Twitter hashtag: #BrandAdvocates 26
    27. 27. Safelite Advocates Combat Negative Word of Mouth4.9/5 StarsAvg Advocate star rating Advocates boosted ratings on from 2.35 to 4 stars Twitter hashtag: #BrandAdvocates 27
    28. 28. Top 10 Things Advocates Will Do For Your Brand #9. Alert you to competitive threats and market opportunities. Twitter hashtag: #BrandAdvocates 28
    29. 29. Outright Advocates Scan the Web Outright Advocates alert the company when people post incorrect info about their software on the web Twitter hashtag: #BrandAdvocates 29
    30. 30. Top 10 Things Advocates Will Do For Your Brand #10. Give you profitable ideas and produce feedback. Twitter hashtag: #BrandAdvocates 30
    31. 31. Outright Advocates Give Branding Feedback Outright created Facebook group for Advocates to provide feedback and get questions answered Twitter hashtag: #BrandAdvocates 31
    32. 32. Welcome to the Science of Advocacy Twitter hashtag: #BrandAdvocates 32
    33. 33. Chapter 1 Now!“Brand Advocates: Turning Enthusiastic Customersinto a Powerful Marketing Force”Rob Fuggetta, founder & CEO, Zuberance“The ultimate guidebook to brand advocacy”-- Porter Gale, former VP Marketing, Virgin America“Shows you exactly how to energize Advocates.”-- Jeremiah Owyang, Altimeter Group“...brilliant ”-- Erin Hintz, VP Global Marketing & GM eCommerce, Citrix Twitter hashtag: #BrandAdvocates
    34. 34. Let’s Connect! Follow us on Twitter: @Zuberance Visit our blog: Twitter hashtag: #BrandAdvocates 34
    35. 35. Register For Our Upcoming Webinar Influencers or Brand Advocates: Who Carries the Real Clout? Wednesday, October 24 at 11am PST/2pm EST To register, go to Fuggetta Michael Brito Jay BaerAuthor of Brand Advocates Author of Smart Business, Social Business Author of The Now Revolution Twitter hashtag: #BrandAdvocates 35