The Power of Brand Advocates
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The Power of Brand Advocates

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Key stats on the power of a company's best customers (AKA Brand Advocates.) Visit zuberance.com/resources to learn more about brand advocacy, word of mouth, and social marketing.

Key stats on the power of a company's best customers (AKA Brand Advocates.) Visit zuberance.com/resources to learn more about brand advocacy, word of mouth, and social marketing.

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  • 1. The Power of Brand Advocateswww.zuberance.comTwitter: @ZuberanceBlog: blog.zuberance.com
  • 2. 2
    Brand Advocates, Definition
    Highly-satisfied customers who pro-actively recommend brands or products without being paid to do so.
    ►Beyond like, love, or loyalty: Advocacy
  • 3. 3
    Advocates: Unique, Powerful Segment
    • Most trusted sources
    • 4. Highly Influential
    • 5. Massive reach
    Business Value
  • 6. 4
    Power of Word of Mouth (WOM)
    Trust
    Influence
    Impact on Sales
    Completely or somewhat
    90%
    90%
    1B+
    30%
    25%
    Sources: Nielsen, Keller-Fay Group, Forrester
    Paid Media
    Earned Media/WOM
  • 7. 5
    Boosting Digital Marketing Results
    Old World
    Results
    Consumer
    Paid Media 14% Consumers Trust
    Brand
    2%
    New World
    Consumer
    Brand
    30%
    Social Media-Powered Brand Advocates90% Consumers Trust
  • 8. 6
    5X More Valuable than Ave Customers
    $565,000
    Value of one Advocate for enterprise software company
    Advocacy Value 3X
    Spend Value 2X
    Spend Value
    Sources: Deloitte; Owen, Brooks
    Ave Customer
    Brand Advocates
  • 9. Brand Advocates are Big Spenders
    7
    Spend 2X More than Ave. Customers on Favorite Brands
    Source: Deloittte
  • 10. Advocates Want to Help Others
    8
    I give my opinions online regarding products & purchases because…
    (Strongly agree: 5 on a 1-5 PT. scale)
    Source: Comscore, Yahoo!
  • 11. 9
    Advocates are Most Trusted Source
    Sources Consumers Trust
    Source: Nielsen
  • 12. Advocates vs. Loyal Customers
    10
    Identical Offer from Brand, Dramatically Different Results
    Source: Zuberance
  • 13. 11
    Power of Advocate Offers
    Offers Shared by Trusted Advocates Convert at 4X to 10X Higher Rate than Offers Sent by Brands
  • 14. 12
    Social Media Amplifies Advocates
    Brand Advocates’ Reach Now Rivals Ads
    Source for Social Media Reach: Forrester
  • 15. 13
    Advocate Media is media (content) created and/or shared by Brand Advocates
    3X more trusted than paid media
    90% trust WOM; 24% trust ads
    3X more influential than paid media
    Proven to drive sales
    Highly targeted, relevant
    Sustainable
    “Advocate Media” is Digital Gold
  • 16. 14
    Top 10 things Advocates Will Do for You
    Create and publish favorable ratings & reviews
    Create and publish positive testimonials (stories)
    Answer prospects’ questions, driving sales
    Defend your brand’s cherished reputation
    Share offers and content with social networks
    Help you build email lists of qualified prospects
    Drive qualified traffic into stores
    Build buzz for new products/services
    Attend and encourage others to attend online/offline events
    Provide feedback on new/envisioned products/services
    ►What would you like your Advocates to do for you?
  • 17. 15
    Generate positive reviews, testimonials, answers
    Drive qualified leads, traffic, sales
    Cut customer acquisition costs
    Build your brand army
    Energize Your Brand Advocates!
    10X Return on Advocacy
  • 18. The Power of Brand Advocateswww.zuberance.comTwitter: @ZuberanceBlog: blog.zuberance.comRequest a Zuberance demo: sales@zuberance.com