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The Power of Brand Advocates
 

The Power of Brand Advocates

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Key stats on the power of a company's best customers (AKA Brand Advocates.) Visit zuberance.com/resources to learn more about brand advocacy, word of mouth, and social marketing.

Key stats on the power of a company's best customers (AKA Brand Advocates.) Visit zuberance.com/resources to learn more about brand advocacy, word of mouth, and social marketing.

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    The Power of Brand Advocates The Power of Brand Advocates Presentation Transcript

    • The Power of Brand Advocateswww.zuberance.comTwitter: @ZuberanceBlog: blog.zuberance.com
    • 2
      Brand Advocates, Definition
      Highly-satisfied customers who pro-actively recommend brands or products without being paid to do so.
      ►Beyond like, love, or loyalty: Advocacy
    • 3
      Advocates: Unique, Powerful Segment
      • Most trusted sources
      • Highly Influential
      • Massive reach
      Business Value
    • 4
      Power of Word of Mouth (WOM)
      Trust
      Influence
      Impact on Sales
      Completely or somewhat
      90%
      90%
      1B+
      30%
      25%
      Sources: Nielsen, Keller-Fay Group, Forrester
      Paid Media
      Earned Media/WOM
    • 5
      Boosting Digital Marketing Results
      Old World
      Results
      Consumer
      Paid Media 14% Consumers Trust
      Brand
      2%
      New World
      Consumer
      Brand
      30%
      Social Media-Powered Brand Advocates90% Consumers Trust
    • 6
      5X More Valuable than Ave Customers
      $565,000
      Value of one Advocate for enterprise software company
      Advocacy Value 3X
      Spend Value 2X
      Spend Value
      Sources: Deloitte; Owen, Brooks
      Ave Customer
      Brand Advocates
    • Brand Advocates are Big Spenders
      7
      Spend 2X More than Ave. Customers on Favorite Brands
      Source: Deloittte
    • Advocates Want to Help Others
      8
      I give my opinions online regarding products & purchases because…
      (Strongly agree: 5 on a 1-5 PT. scale)
      Source: Comscore, Yahoo!
    • 9
      Advocates are Most Trusted Source
      Sources Consumers Trust
      Source: Nielsen
    • Advocates vs. Loyal Customers
      10
      Identical Offer from Brand, Dramatically Different Results
      Source: Zuberance
    • 11
      Power of Advocate Offers
      Offers Shared by Trusted Advocates Convert at 4X to 10X Higher Rate than Offers Sent by Brands
    • 12
      Social Media Amplifies Advocates
      Brand Advocates’ Reach Now Rivals Ads
      Source for Social Media Reach: Forrester
    • 13
      Advocate Media is media (content) created and/or shared by Brand Advocates
      3X more trusted than paid media
      90% trust WOM; 24% trust ads
      3X more influential than paid media
      Proven to drive sales
      Highly targeted, relevant
      Sustainable
      “Advocate Media” is Digital Gold
    • 14
      Top 10 things Advocates Will Do for You
      Create and publish favorable ratings & reviews
      Create and publish positive testimonials (stories)
      Answer prospects’ questions, driving sales
      Defend your brand’s cherished reputation
      Share offers and content with social networks
      Help you build email lists of qualified prospects
      Drive qualified traffic into stores
      Build buzz for new products/services
      Attend and encourage others to attend online/offline events
      Provide feedback on new/envisioned products/services
      ►What would you like your Advocates to do for you?
    • 15
      Generate positive reviews, testimonials, answers
      Drive qualified leads, traffic, sales
      Cut customer acquisition costs
      Build your brand army
      Energize Your Brand Advocates!
      10X Return on Advocacy
    • The Power of Brand Advocateswww.zuberance.comTwitter: @ZuberanceBlog: blog.zuberance.comRequest a Zuberance demo: sales@zuberance.com