The Business Case For Brand Advocacy: How Advocate Marketing Helps You Cost- Effectively Acquire New Customers
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The Business Case For Brand Advocacy: How Advocate Marketing Helps You Cost- Effectively Acquire New Customers

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Your enthusiastic customers (AKA “Brand Advocates”) are a powerful and inexpensive customer acquisition machine. We estimate that each energized Advocate gets three new customers for your business.......

Your enthusiastic customers (AKA “Brand Advocates”) are a powerful and inexpensive customer acquisition machine. We estimate that each energized Advocate gets three new customers for your business. Depending on the number of your Advocates and your customers’ the lifetime value, this may be worth several millions of dollars. And since you don’t need to pay authentic Advocates, the cost of acquiring customers via advocacy is dramatically less – about 50 percent less in many cases – compared to traditional marketing programs like paid media advertising.

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  • 1. Zuberance  Whitepaper  >  September  2012The Busiіness Case for AdvocacyHow Advocate Marketiіng Helps You Cost-EffectiіvelyAcquiіre New Customers
  • 2.  
  • 3. ‘‘ ‘‘Usiіng Busiіness Case AnalysiіsA 1 2 “Should  we  take  budget  dollars  from  paid  THE  BUSINESS  CASE  FOR  ADVOCACY
  • 4. Busiіness Case for Advocacy BUY THIS! OKAY!      THE  BUSINESS  CASE  FOR  ADVOCACY ©  Copyright  2012,  Zuberance,  Inc.  All  rights  reserved
  • 5. 1. Advocates make money for you by helpiіng you get new customers. + =    THE  BUSINESS  CASE  FOR  ADVOCACY ©  Copyright  2012,  Zuberance,  Inc.  All  rights  reserved
  • 6.  THE  BUSINESS  CASE  FOR  ADVOCACY ©  Copyright  2012,  Zuberance,  Inc.  All  rights  reserved
  • 7.                THE  BUSINESS  CASE  FOR  ADVOCACY ©  Copyright  2012,  Zuberance,  Inc.  All  rights  reserved
  • 8. THE  BUSINESS  CASE  FOR  ADVOCACY
  • 9. 2. Advocates save you money by loweriіng customer acquiіsiіtiіon costs.THE  BUSINESS  CASE  FOR  ADVOCACY ©  Copyright  2012,  Zuberance,  Inc.  All  rights  reserved
  • 10. 3. Advocate marketiіng iіs a miіniіmum 10X more cost-effectiіve than tradiіtiіonal marketiіng.THE  BUSINESS  CASE  FOR  ADVOCACY ©  Copyright  2012,  Zuberance,  Inc.  All  rights  reserved
  • 11.  THE  BUSINESS  CASE  FOR  ADVOCACY
  • 12. 1.  2.