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The Business Case For Brand Advocacy: How Advocate Marketing Helps You Cost- Effectively Acquire New Customers

by on Nov 08, 2012

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Your enthusiastic customers (AKA “Brand Advocates”) are a powerful and inexpensive customer acquisition machine. We estimate that each energized Advocate gets three new customers for your ...

Your enthusiastic customers (AKA “Brand Advocates”) are a powerful and inexpensive customer acquisition machine. We estimate that each energized Advocate gets three new customers for your business. Depending on the number of your Advocates and your customers’ the lifetime value, this may be worth several millions of dollars. And since you don’t need to pay authentic Advocates, the cost of acquiring customers via advocacy is dramatically less – about 50 percent less in many cases – compared to traditional marketing programs like paid media advertising.

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The Business Case For Brand Advocacy: How Advocate Marketing Helps You Cost- Effectively Acquire New Customers The Business Case For Brand Advocacy: How Advocate Marketing Helps You Cost- Effectively Acquire New Customers Document Transcript