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Advocacy is Delicious, Restaurant.com and Zuberance- Presentation from WOMMA's WOMM-U 2012
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Advocacy is Delicious, Restaurant.com and Zuberance- Presentation from WOMMA's WOMM-U 2012

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Restaurant.com is the leading provider of restaurant savings nationwide. The company offers the best deal on every meal at more than 18,000 restaurants nationwide with nearly 50,000 daily gift …

Restaurant.com is the leading provider of restaurant savings nationwide. The company offers the best deal on every meal at more than 18,000 restaurants nationwide with nearly 50,000 daily gift certificate options. Restaurant.com has helped customers save more than $2 billion since the Arlington Heights, Ill.-based company was founded in 1999. Restaurant.com will describe how they've created a thriving group of tens of thousands of Advocates and how they're energizing these Advocates to spread positive Word of Mouth and drive sales.

Published in: Business, Education

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Transcript

  • 1. WOMMA Welcomes You To WOMM-U 2012 Advocacy is DeliciousTurning Restaurant.com Advocatesinto a Social Marketing Force
  • 2. Advocacy is DeliciousTurning Restaurant.com Advocates into a Social Marketing Force Christopher Krohn Restaurant.com, President & CMO Rob Fuggetta Zuberance, Founder & CEO
  • 3. Best Deal. Every Meal.• 18,000+ Restaurants• 50,000 Daily Gift Certificate Options• Saving diners $2 billion
  • 4. Automating Advocacy Social, Digital, Mobile
  • 5. Advocacy Program Overview • Launched: September 2011 • Goal: Identify and energize Advocates • 100% authentic advocacy
  • 6. Identified 141,131 AdvocatesCreating Sustainable “Advocate Army” 80% 80% Likely to Recommend
  • 7. Advocates Created 34,788 StoriesBoosting Advocacy & Engagement Restaurant.com “Date Night ” Creating Valuable Content Asset Generating 2.5M Trusted Impressions
  • 8. Advocates Shared 12,525 OffersDriving Sales via Advocates • Reaching 1.9M people • Generating 3,773 in-bound Referral Clicks
  • 9. Advocates Join Inner Circle Special Facebook page for Advocates
  • 10. Tracking Advocacy
  • 11. 3 Key Benefits of Advocacy 1. Increase advocacy and sales 2. Boost engagement 3. Enhance customer service
  • 12. 5 Advocacy Do’s & Don’ts 1. Don’t pay or provide incentives 2. Don’t coach Advocates 3. Do make it easy for Advocates 4. Do measure and track results 5. Do use an advocacy system
  • 13. Contacts ckrohn@restaurant.com @ckrohn1 rob@zuberance.com @robfuggetta

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