Making Persuasive PresentationsPresentation Transcript
Making Persuasive Presentations Mrs.Najm-un-Nissa
What is Persuasion?
Persuasion is, quite simply, the use of messages to influence an audience.
The art of persuasion is the art of finding the best available means of moving a specific audience in a specific situation to a specific decision
Persuasion in the Real World
Presenter ( Your Needs &
Audience ( Their Needs & Interest)
Subject ( Your Program’s Needs & Accomplishments)
Five tips for giving powerful presentations
2. Preparing Your Slides:
3. Body Language
4. Use at least Three Visual Aids
5. Wrap Up with a Good Review
Know the needs of your audience and match your contents to their needs
Know your material thoroughly.
Put what you have to say in a logical sequence.
Practice and rehearse your speech at home or where you can be at ease and comfortable, in front of a mirror, your family, friends or colleagues.
Do proof reading before presenting.
Know what your strong and weak points are. Emphasize your strong points during your presentation.
Dress appropriately for the occasion.
Present the desired image to your audience.
Look pleasant, enthusiastic, confident, proud, but not arrogant.
Remain calm. Appear relaxed, even if you feel nervous.
Speak slowly, pronounce clearly, and show appropriate emotion and feeling relating to your topic.
Talk at a natural, moderate rate of speech
Establish rapport with your audience.
Repeat critical information.
Pause briefly to give your audience time to digest the information on each new slide.
Preparing Your Slides: Make readability a top priority.
Select clean, simple fonts. Arial, Tahoma and New Times Roman are the best choices.
Don’t overload your slides with too much text or data.
This page contains too many words for a presentation slide. It is not written in point form, making it difficult both for your audience to read and for you to present each point. Although there are exactly the same number of points on this slide as the previous slide, it looks much more complicated. In short, your audience will spend too much time trying to read this paragraph instead of listening to you.
The title should be no smaller than 28 points. A font size of 28 to 34 with a bold font is recommended for subtitles. The title default size is 44.
If you use a small font, your audience won’t be able to read what you have written
Bulleted items should be no smaller than 22 points.
CAPITALIZE ONLY WHEN NECESSARY. IT IS DIFFICULT TO READ
Don ’ t use a complicated font
Keep each bullet to one line,
Limit the number of bullets in a screen to six, four if there is a large title, logo, picture, etc.
This is known as “cueing”
You want to “cue” the audience in on what you are going to say.
Cues can be thought of as a brief “preview.”
This gives the audience a “framework” to build upon.
Spelling and Grammar
Proof your slides for:
the use of of repeated words
grammatical errors you might have make
If English is not your first language, please have someone else check your presentation!
Caps and Italics
Do not use all capital letters
Makes text hard to read
Used for “ quotes ”
Used to highlight thoughts or ideas
Used for book, journal, or magazine titles
C o l o r s
Reds and oranges are high-energy but can be difficult to stay focused on.
Greens , blues , and browns are mellower, but not as attention grabbing.
White on dark background should not be used if the audience is more than 20 feet away.
Use a colour of font that contrasts sharply with the background
Ex: blue font on white background
Use colour to emphasize a point
But only use this occasionally
Colour - Bad
Using a font colour that does not contrast with the background colour is hard to read
Using colour for decoration is distracting and annoying .
Using a different colour for each point is unnecessary
Using a different colour for secondary points is also unnecessary
T r y i n g t o b e c r e a t i v e c a n a l s o b e b a d
Use of numbers
Numbers are usually confusing to the audience. Use as few as possible .
Charts need to be clearly labeled. You can make more interesting charts by adding elements from the drawing toolbar.
Back ground of slides
Backgrounds should never distract from the presentation.
Backgrounds that are light colored with dark text, or vice versa, look good.
Sounds and transition effects can be annoying.
Too much animation is distracting.
Consider using custom animation
Create visuals that signal quality.
People don't remember your points, they remember your illustrations. You can insert video and audio clips into PowerPoint.
You can also insert hyperlinks.
Use clear, simple visuals. Don’t confuse the audience.
Graphics should make a key concept clearer.
Use only when needed, otherwise they become distracters instead of communicators
They should relate to the message and help make a point
Ask yourself if it makes the message clearer
Simple diagrams are great communicators
Graphs - Good Mrs.Najm-un-Nissa
Graphs - Bad Mrs.Najm-un-Nissa
Keep your eyes on the audience
Strong eye contact but do not stare them.
Use natural gestures.
Don’t turn your back to the audience.
Don’t hide behind the lectern.
Avoid looking at your notes. Only use them as reference points to keep you on track. Talk, don’t read.
7 Annoying Things About Presentations
In a recent survey done over the internet, respondents were asked to name the top three things they found the most annoying about PowerPoint presentations they’ve seen. Here’s what they said:
The speaker read the slides to us
Text so small I couldn't read it & instead of bullet points
Slides hard to see because of color choice
Moving/flying text or graphics
Annoying use of sounds
Overly complex diagrams or charts
No flow of ideas - jumped around too much
% From an online survey conducted by Dave Paradi, MBA, a published author and professional speaker, specializing in the proper use of supporting visuals.