TWC Proj2 Presentation4


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TWC Project 2's Presentation slides in Week 13! Contains our learning process, market research, business plan, competitive advantage and final prototype of the visual cue device.

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  • A very good morning to fellow classmates TA professor Soon Loo and …… My team Shouzousha will now take you through our final project. Here is the flow of our presentation…... SO now, the social challenge that my team picked, is Autism. Autism can be described as the impairmentof communicative, interactive and imaginative abilities. It is characterized by the rigidity of thought and behavior meaning that an individuals with autism would display repetitive actions and require routines to function normally So basically people with autism face great difficulty in making sense of the world not being able to percieve it like you and I So from our research there was 2 things we noted, that Autism is a complex disporder and there is no known cure for it
  • So why does my team want to take on this topic despite NOT being trained in medicine, not having psychology degrees and not having grown up in a houdehold with individuals with autism?Well we wanted a social problem closer to home. And Autism has the potential to affect anyone. Autism does not choose, it can affect anyone rich, poor, malaychinese or indian. Secondly we do not want anyone to be marginalized in society. Individuals with impairments need to be reintegrated and given a shot at a future. And it has been proven that with early intervention and right training individuals can be empowered to betetr cope with their syndrome and be one step closer to leading a normal life’
  • Pathlight: first autism sch in sgfocussed on mainstream academics and life readiness skills
  • These are our closest competitors in the market, and they do not even solve the problem of visual cues which in our opinion, is crucial to kids with autism.
  • Portability and customizability 1:50 – 2.26Feedback for response (check if child gets it, does it) 1.18- 1.30 5.25 – 5.32 8.44 – 9.26 Second 0.24 – 0.52
  • Our business plan consists of 3 phases. In each phase our main focus is in finding strategies to broaden our target market. Let me take you through this. In phase 1 our main focus is SMU more specifically, University Events. It was brought to our attention that next year marks SMU’s 10th Anniversary. We will thus market our product as a special during patrons day or maybe during convocation. In this early stage we will also We take a Business to Consumer approach where we use our personal connections to find students willing to invest in this product. Phase 2 which is the next 6months– we want to broaden our influence by targeting secondary and primary schools. We will arrange for ERGOSS to carry out talks as part of a post exam activity to create a basis to launch Sigma. We want to build relationships with the school so that we can be future vendors for events like childrens day and founders day.We are also going to make use of the internet channels such as live journal and blog spot to reach a segment of the population that might otherwise be overlooked. This will however take timePhase 3 – In phase 3 we are going to once again expand our network and tap on the corporate world. We plan to use the already Singapore Gifts and Stationary show. An exhibition that happens every once a year. Here corporation representatives go down to buy office supplies and source for corporate gifts. This will be a good opportunity to asses the reaction corporate organizations take toward our product. In the long run possibly 3 to 4 years down the road, we hope to completely do away with the business to consumer model and function solely on a business to business model. This is for 2 reasons. There will be lesser intermediate processes for us to worry about while our target market benefits as they will be able to buy the products at a lower price.Talking about costs and price, joy will take you through our projected cost and revenue flows.
  • We have 8300 balance. - 6900First phase for us is the first 6 months of our project. We spoke to the director of OSL ms Bernadette Toh and she referred us to Ms Grace the director of university events. Ms Toh informed us that there is a very likely possibility university events will invest in this because next year marks their 10th Anniversary and they might want to do something special. We have emailed Grace and are still hopeful abt recieveing a positive response. Total revenue = [(2000 * $6.00) + (1000 * $9.90) + (7 * $200.00)] - $15 000 = $8 300.00
  • We have 8300 balance – we will use this for R and D (more colors, more variety for heavier books) and for our This will mark the end of our first year in productionSchools - $4950Total revenue = $8 300 + [(1000 * $9.90) + (300 * $12.90) + (200 * $15.90) ] – [$6 000 + (1500 * $4.00)] = $13 250.00
  • Second year – our aim is to introduce this as a corporate gift. So the company will buy in bulk.500 units Take part in singapore gifts and stationary showTotal revenue = $13 250.00 + [(500 * $9.90) + (1000 * $9.90)+ (400 * $12.90)] – (2 000 * $4.00) = $25 260.00
  • Michael Porter’s theory of generic strategies: 3 methods for creating sustainable competitive advantageDifferentitiation:Concept: Unprecedented. Visual Cues are effective, but no one has brought it to the next level with the help of technology, and make it wifi updatable. With our revolutionary concept, we can put this on different platforms and devices with ease. (Broadens our market) Cost:After a sunk cost investment to perfect the programme, variable cost would be limited to cost of device and sales.Furthermore, the programme can be easily modified to stay relevant to meet future demands of the market, without spending too much on RnD.Focus:NicheWill be the most advanced and convenient aid for those with Asperger syndrome.Also, we can achieve a local competitive advantage due to the lack of competition in this area, ensuring sustainable profits.
  • John Elkington’s Triple BottomlineBottom-lines: 3Ps Profit: Programme, and profits come when programme is used in device People: help those with autism, not just in schools but also with family members who might not have access to visual cues. Planet: Save the paper and valuable resources needed to print coloured visual cues. 3Ps are the basis of sustainability, which is more than just our business cause, but its that of giving these individuals with Asperger syndrome independence. So the question is, why invest in us? Well simply because we aim to give our beneficiary the gift of life.
  • TWC Proj2 Presentation4

    1. 1. Souzousha<br />Souzousha’s Autism Routine Sychroniser<br />
    2. 2. Content<br />Process – Autism<br />Process – Joy<br />Market Research – Xin Min<br />Prototype (Stages) – Oriel<br />Prototype (Final) – Anqi<br />Business Plan – Inez<br />Sustainable Competitive Advantage - Benjamin<br />
    3. 3. What is Autism?<br />Impairment in …<br />Social Interaction<br />Communication<br />Imagination<br />Manifests in the form of…<br />Rigidity in thought and behavior<br /> complex disorder<br /> No cure<br />
    4. 4. So Why Autism?<br /><ul><li>Autism does not choose
    5. 5. We want to achieve reintegration
    6. 6. The life of an individual with Autism can be improved</li></li></ul><li>Process<br />End Point<br />The Missing Link<br />Find Investors / Buyers / Sponsors<br />Week 12<br />Week 11<br />Week 10<br />Prototype 3<br />(handphone)<br />Current Status<br />Week 9<br />Prototype 2<br />(caretaker’s side)<br />Week 8<br />Prototype 1<br />(screen shots)<br />Market Research / Preliminary Ideas<br />Focus group<br />Autism Association of Singapore<br /> Faith Kidz<br />Feedback from class / Surveys<br />Brainstorm<br />Starting Point<br />
    7. 7. Process – Week 8<br />Starting Point<br /><ul><li> Brainstorming of Ideas</li></li></ul><li>Process – Week 9<br />Settings<br />Focus group<br />Prototype 2<br />Prototype 1<br />Feedback from class / Surveys<br />
    8. 8. Process – Week 10<br />Prototype 3<br />(handphone)<br />Prototype 2<br />Programmer<br />
    9. 9. Process – Week 11<br />Tested our prototype on caretakers and therapists <br />Prototype 3 - Screen when alarm rings<br />
    10. 10. Process – Week 12/13<br />Current Status<br />Prototype 3<br />Find Investors / Buyers / Sponsors<br />
    11. 11. Market Research<br />
    12. 12. Market Research<br />
    13. 13. Market Research<br />
    14. 14. MrSenthilkumaranPathlight School<br />Ms Esther SimPathlight School<br />Ms SerinnQuekTeacher of a Special School <br />Ms Jane Lim Has siblings with Autism<br />Ms Sharon Wong Teacher of a Special School<br />Ms Ho Hil May Educational Psychologist MOE<br />Ms Sandra Low Educational Therapist<br />Ms Sarah OngTeacher of a Special School<br />FaithkidzClass for children with special needs <br />Our Sources<br />
    15. 15. Market Research<br />
    16. 16. Our Prototype<br />
    17. 17. Our Prototype<br />
    18. 18. Our Current Prototype<br />Set alarm here<br />
    19. 19. Future Development<br />
    20. 20. Future Development<br />Brush Teeth <br />ea_<br />Done?<br />Back to Time<br />
    21. 21. Future Development<br />
    22. 22. How does it help?<br />
    23. 23. How does it help?<br />Promotes consistency <br />Communicate schedule activities<br />Compensates for their weaknesses<br />Support for workers with autism<br />
    24. 24. Business Plan<br />Phase 1: 1st to 10th Month<br />Phase 2: 11th to 22rdMonth<br />Phase 3: 23thto 34thMonth<br />Objective:<br /><ul><li> To target a new and bigger audience</li></ul>Target Audience: People with autism from all over the world<br />Distribution Channel:<br /><ul><li> Website</li></ul>Customer Relation:<br /><ul><li> Build direct relationship with consumers through forums and feedback</li></ul>Objective:<br /><ul><li>To refine and launch our product</li></ul>Target Audience: Kids in autism schools<br />Distribution Channel:<br /><ul><li> B to C: set up booths at special Schools</li></ul>Customer Relation:<br /><ul><li>Build relationships with the special schools </li></ul>Sponsorship:<br /><ul><li>NOKIA- older models </li></ul>Objectives: <br /><ul><li>To test out our product</li></ul>Target Audience: <br />People with autism<br />Distribution Channel: <br /><ul><li>Through personal contacts</li></ul>Customer Relations:<br /><ul><li>Build a relationship with these people to get feedback and testimonials</li></li></ul><li>Business Plan<br />Financial Plan : Phase A (First 10 months)To test our product<br />Cost Structure<br />Cash inflow<br /><ul><li> Investment </li></ul>$50 X 7 = $350<br /><ul><li> Programming mock up= $250
    25. 25. Marketing + Miscellaneous =$100</li></li></ul><li>Business Plan<br />Financial Plan : Phase B (Next 12 months)<br />Expanding to the local market<br />Cost Structure<br />Revenue streams<br />Investment<br /><ul><li>Programming- future development of device: $500
    26. 26. Special Schools</li></ul>Pathlight – 50 units<br />Eden School -50 units<br />AWWA School -50 units <br />St Andrew&apos;s Autism School -50 units<br />200 units*($19.90) <br />Total cash flow = (200*19.90) - $500<br /> = $3480<br />
    27. 27. Business Plan<br />Financial Plan : Phase C (Next 12 months)<br />Cost Structure<br />Revenue streams <br /><ul><li>Selling of device- $69.90*1000units</li></ul>Investment<br /><ul><li>Putting it on a device: $50 *1000units</li></ul>Total cash flow = (1000* $69.90) – (1000*$50)<br /> = $19900<br />Total profit = $19900 + $3480 = $23380<br />
    28. 28. Sustainable Competitive Advantage<br />
    29. 29. Why Invest?<br />
    30. 30.
    31. 31. Thank you!<br />