TWC Proj1 Presentation3
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TWC Project 1's Presentation slides in Week 5! Contains our progress for our bookstand prototype and research.

TWC Project 1's Presentation slides in Week 5! Contains our progress for our bookstand prototype and research.

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  • A business model is a framework for creating economic, social, and/or other forms of value. The term business model is thus used for a broad range of informal and formal descriptions to represent core aspects of a business
  • We have scraped the lectern idea and have chosen to focus on creating a book stand. Yes you might Say that there exists such products already. But our vision is different. We want a product that sturdy and affordable such that it will be used by every books and notes user.
  • Investor is Explorer Solution – because they are willing to come up with money upfront. The way we approach sponsorship is to put the logo of the company on our product. This is a short term measure that we are taking for the mean time to fund our progamme. Once we have sold a few sets we will have enough to make it a self sustaining business
  • Many ergonomics report reported a sharp increase in work-related pains.List of Organizations?

TWC Proj1 Presentation3 TWC Proj1 Presentation3 Presentation Transcript

  • Week 5!
    Souzousha
  • Business Plan
    • Aframework that represents the core aspects of a business
    • Purpose
    • Strategies
    • Infrastructure
    • Finances
    • Trading practices
    • Operational processes and policies
  • Purpose
    To increase awareness of poor ergonomics
    To increase efficiency and productivity
    To promote our product that addresses and alleviates these problems
    To see every user of books and notes use this product
  • Businessplan
  • Customer
    Customer Relationship
    To Users
    • The more useful the buyers find the product, the higher will be the awareness for the problems associated with poor ergonomics. More people will see the use of our product.
    Offer
    Target Customer
    Infrastructure
    Value Proposition
    To Companies
    Partner Network
    • They will have a healthier workforce in the long run
    • Greater employee satisfaction
    To Users
    Explorer Solutions Pte Ltd
    Core capabilities
    1st Degree
    -Students
    • Universities
    • Polytechnics
    Long Term
    • Students
    • Universities
    • Polytechnics
    • JC
    -Secondary School
    -Primary Schools
    • Working Adults
    • To provide a convenient alternative when working with books and notes
    • To correct poor ergonomics and improve the overall long term wellbeing of the customer
    • Passion
    • Creativity
    • Vision of the product
    • Marketing strategies
    Distribution Channels
    Value Configuration
    Companies
    Schools
    Libraries
    To Companies
    Revenue streams
    Cost Structure
    • To increase the general productivity and efficiency of employees
    Sponsorship
    Subsidies
    Investment
    Fixed cost: $10 000 for the mold
  • Business plan
    Infrastructure
    Partner Network
    Core capabilities
    Explorer Solutions Pte Ltd
    • Vision of the product
    • Marketing strategies
    • Passion
    • Creativity
    Value Configuration
  • Business plan
    Value Proposition
    To Users
    • To provide a convenient alternative when working with books and notes
    • To correct poor ergonomics and improve the overall long term wellbeing of the customer
    To Companies
    • To increase the general productivity and efficiency of employees
  • Business plan
    Customer
    Target Customer
    Customer Relationship
    Short-Term
    To Users
    • The more useful the buyers find the product, the higher will be the awareness for the problems associated with poor ergonomics. More people will see the use of our product.
    • Students
    • Universities
    • Polytechnics
    Long Term
    • Students
    • Universities
    • Polytechnics
    • JC
    -Secondary School
    -Primary Schools
    • Working Adults
    To Companies
    • They will have a healthier workforce in the long run
    • Greater employee satisfaction
    Distribution Channels
    Companies
    Schools
    Libraries
  • Business plan
    Customer
    Infrastructure
    Finances
    Cost Structure
    Revenue streams
    Sponsorship
    Fixed cost: $10 000 for the mould
    Subsidies
    Variable cost: $2 per unit
    Booking Venue
    Investment
  • PAIN
    RULA Postural AnalysisRULA provides a score which is indicative of the extent to which a person is at risk for injury, the higher the score the greater the risk to the individual. The table below is a listing of the mean scores for all the subjects broken down into component parts. In this way it is possible to determine what parts of the body are contributing the most to the total score.
    RULA AssessmentMEAN
    The results indicate that it is the posture of the wrist and neck which are putting subjects at the greatest risk for injury.
  • Therefore, we focus on this pain. Which is…
    ERGONOMICS PROBLEM!
  • And the worse thing is…
    There is a lack of awareness of this PAIN.
  • This can be further supported by the chairman of ERGOSS (Ergonomics Society of Singapore), MrYogeshTadwalker.
    “The awareness of these issues is quite low in Singapore”
    “There are no definitive Singapore guidelines for ergonomics practices in educational institutions”
  • He also mentioned that the postural problem which we have indicated is indeed SERIOUS. And it’s not only faced by students but computer workers in general.
    SOLUTION : Appropriate design and selection of furniture!
    Which results in us coming up with our IDEA.
    The incredible bookstand! 
  • COMPETITIVE LANDSCAPE
    Problems of existing products
  • Only able to hold thinsheets of paper.
  • And those which are able to carry both
    books and papers are…
    too BULKY to carry around!
  • Most importantly, these products arenot catered to
    laptop users.
  • Sustainable competitive advantage
    Issue of Sustainability
    Real worsening need
    Partnership with manufacturer
    Organizations that support ergonomics
    Selling point
    Portability
    Dual-function
    Designed for laptop
    Aesthetically pleasing
  • Integrated Marketing Mix
    6Ps
    Product
    Positioning
    Place
    Price
    Promotion
    Passion
  • 3 Pronged Approach
    Awareness of Problem
    Promotion, Passion
    Portability
    Positioning, Product
    Functionality
    Price, Product
  • Sales Opportunities
    B to C
    Peers
    B to B
    Ergosslinks
    SMU
    Institutions
  • Awareness Talk by ERGOSS cum Launch Event
    Date and Venue to be confirmed
  • Prototype Design – Front View
  • Prototype Design – Back View
  • Prototype Design – Side View
  • Thank you!