Week 5!<br />Souzousha<br />
Business Plan<br /><ul><li>Aframework that represents the core aspects of a business
Purpose
Strategies
Infrastructure
Finances
Trading practices
Operational processes and policies</li></li></ul><li>Purpose<br />To increase awareness of poor ergonomics<br />To increas...
Businessplan<br />
Customer<br />Customer Relationship<br />To Users<br /><ul><li>The more useful the buyers find the product, the higher wil...
Greater  employee satisfaction</li></ul>To Users<br />Explorer Solutions Pte Ltd<br />Core capabilities<br />1st Degree<br...
Polytechnics</li></ul>Long Term<br /><ul><li>Students
Universities
Polytechnics
JC</li></ul>-Secondary School<br />-Primary Schools<br /><ul><li>Working Adults
 To provide a convenient alternative when working with books and notes
 To correct poor ergonomics and improve the overall long term wellbeing of the customer
Passion
Creativity
Vision of the product
Marketing strategies</li></ul>Distribution Channels<br />Value Configuration<br />Companies<br />Schools<br />Libraries<br...
Business plan<br />Infrastructure<br />Partner Network<br />Core capabilities<br />Explorer Solutions Pte Ltd <br /><ul><l...
Marketing strategies
Passion
Creativity</li></ul>Value Configuration<br />
Business plan<br />Value Proposition<br />To Users<br /><ul><li>To provide a convenient alternative when working with book...
To correct poor ergonomics and improve the overall long term wellbeing of the customer</li></ul>To Companies<br /><ul><li>...
Upcoming SlideShare
Loading in …5
×

TWC Proj1 Presentation3

230
-1

Published on

TWC Project 1's Presentation slides in Week 5! Contains our progress for our bookstand prototype and research.

Published in: Education, Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
230
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • A business model is a framework for creating economic, social, and/or other forms of value. The term business model is thus used for a broad range of informal and formal descriptions to represent core aspects of a business
  • We have scraped the lectern idea and have chosen to focus on creating a book stand. Yes you might Say that there exists such products already. But our vision is different. We want a product that sturdy and affordable such that it will be used by every books and notes user.
  • Investor is Explorer Solution – because they are willing to come up with money upfront. The way we approach sponsorship is to put the logo of the company on our product. This is a short term measure that we are taking for the mean time to fund our progamme. Once we have sold a few sets we will have enough to make it a self sustaining business
  • Many ergonomics report reported a sharp increase in work-related pains.List of Organizations?
  • TWC Proj1 Presentation3

    1. 1. Week 5!<br />Souzousha<br />
    2. 2. Business Plan<br /><ul><li>Aframework that represents the core aspects of a business
    3. 3. Purpose
    4. 4. Strategies
    5. 5. Infrastructure
    6. 6. Finances
    7. 7. Trading practices
    8. 8. Operational processes and policies</li></li></ul><li>Purpose<br />To increase awareness of poor ergonomics<br />To increase efficiency and productivity <br />To promote our product that addresses and alleviates these problems<br />To see every user of books and notes use this product<br />
    9. 9. Businessplan<br />
    10. 10. Customer<br />Customer Relationship<br />To Users<br /><ul><li>The more useful the buyers find the product, the higher will be the awareness for the problems associated with poor ergonomics. More people will see the use of our product. </li></ul>Offer<br />Target Customer<br />Infrastructure<br />Value Proposition<br />To Companies<br />Partner Network<br /><ul><li>They will have a healthier workforce in the long run
    11. 11. Greater employee satisfaction</li></ul>To Users<br />Explorer Solutions Pte Ltd<br />Core capabilities<br />1st Degree<br />-Students<br /><ul><li>Universities
    12. 12. Polytechnics</li></ul>Long Term<br /><ul><li>Students
    13. 13. Universities
    14. 14. Polytechnics
    15. 15. JC</li></ul>-Secondary School<br />-Primary Schools<br /><ul><li>Working Adults
    16. 16. To provide a convenient alternative when working with books and notes
    17. 17. To correct poor ergonomics and improve the overall long term wellbeing of the customer
    18. 18. Passion
    19. 19. Creativity
    20. 20. Vision of the product
    21. 21. Marketing strategies</li></ul>Distribution Channels<br />Value Configuration<br />Companies<br />Schools<br />Libraries<br />To Companies<br />Revenue streams<br />Cost Structure<br /><ul><li>To increase the general productivity and efficiency of employees </li></ul>Sponsorship<br />Subsidies<br />Investment<br />Fixed cost: $10 000 for the mold<br />
    22. 22. Business plan<br />Infrastructure<br />Partner Network<br />Core capabilities<br />Explorer Solutions Pte Ltd <br /><ul><li>Vision of the product
    23. 23. Marketing strategies
    24. 24. Passion
    25. 25. Creativity</li></ul>Value Configuration<br />
    26. 26. Business plan<br />Value Proposition<br />To Users<br /><ul><li>To provide a convenient alternative when working with books and notes
    27. 27. To correct poor ergonomics and improve the overall long term wellbeing of the customer</li></ul>To Companies<br /><ul><li>To increase the general productivity and efficiency of employees </li></li></ul><li>Business plan<br />Customer<br />Target Customer<br />Customer Relationship<br />Short-Term<br />To Users<br /><ul><li>The more useful the buyers find the product, the higher will be the awareness for the problems associated with poor ergonomics. More people will see the use of our product.
    28. 28. Students
    29. 29. Universities
    30. 30. Polytechnics</li></ul>Long Term<br /><ul><li>Students
    31. 31. Universities
    32. 32. Polytechnics
    33. 33. JC</li></ul>-Secondary School<br />-Primary Schools<br /><ul><li>Working Adults</li></ul>To Companies<br /><ul><li>They will have a healthier workforce in the long run
    34. 34. Greater employee satisfaction</li></ul>Distribution Channels<br />Companies<br />Schools<br />Libraries<br />
    35. 35. Business plan<br />Customer<br />Infrastructure<br />Finances<br />Cost Structure<br />Revenue streams<br />Sponsorship<br />Fixed cost: $10 000 for the mould<br />Subsidies <br />Variable cost: $2 per unit <br /> Booking Venue<br />Investment <br />
    36. 36. PAIN<br />RULA Postural AnalysisRULA provides a score which is indicative of the extent to which a person is at risk for injury, the higher the score the greater the risk to the individual. The table below is a listing of the mean scores for all the subjects broken down into component parts. In this way it is possible to determine what parts of the body are contributing the most to the total score.<br />RULA AssessmentMEAN<br />The results indicate that it is the posture of the wrist and neck which are putting subjects at the greatest risk for injury. <br />
    37. 37. Therefore, we focus on this pain. Which is…<br />ERGONOMICS PROBLEM!<br />
    38. 38. And the worse thing is…<br />There is a lack of awareness of this PAIN.<br />
    39. 39. This can be further supported by the chairman of ERGOSS (Ergonomics Society of Singapore), MrYogeshTadwalker.<br />“The awareness of these issues is quite low in Singapore”<br />“There are no definitive Singapore guidelines for ergonomics practices in educational institutions”<br />
    40. 40. He also mentioned that the postural problem which we have indicated is indeed SERIOUS. And it’s not only faced by students but computer workers in general.<br />SOLUTION : Appropriate design and selection of furniture! <br />Which results in us coming up with our IDEA.<br />The incredible bookstand! <br />
    41. 41. COMPETITIVE LANDSCAPE<br />Problems of existing products<br />
    42. 42. Only able to hold thinsheets of paper.<br />
    43. 43. And those which are able to carry both<br />books and papers are…<br />too BULKY to carry around!<br />
    44. 44. Most importantly, these products arenot catered to<br />laptop users.<br />
    45. 45. Sustainable competitive advantage <br />Issue of Sustainability<br />Real worsening need<br />Partnership with manufacturer<br />Organizations that support ergonomics<br />Selling point<br />Portability<br />Dual-function<br />Designed for laptop<br />Aesthetically pleasing<br />
    46. 46. Integrated Marketing Mix<br />6Ps<br />Product<br />Positioning<br />Place<br />Price<br />Promotion<br />Passion<br />
    47. 47. 3 Pronged Approach<br />Awareness of Problem<br />Promotion, Passion<br />Portability<br />Positioning, Product<br />Functionality<br />Price, Product<br />
    48. 48. Sales Opportunities<br />B to C<br />Peers<br />B to B<br />Ergosslinks<br />SMU<br />Institutions<br />
    49. 49. Awareness Talk by ERGOSS cum Launch Event<br />Date and Venue to be confirmed<br />
    50. 50. Prototype Design – Front View<br />
    51. 51. Prototype Design – Back View<br />
    52. 52. Prototype Design – Side View<br />
    53. 53. Thank you!<br />

    ×