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TWC Proj1 Presentation3

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TWC Project 1's Presentation slides in Week 5! Contains our progress for our bookstand prototype and research.

TWC Project 1's Presentation slides in Week 5! Contains our progress for our bookstand prototype and research.

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  • A business model is a framework for creating economic, social, and/or other forms of value. The term business model is thus used for a broad range of informal and formal descriptions to represent core aspects of a business
  • We have scraped the lectern idea and have chosen to focus on creating a book stand. Yes you might Say that there exists such products already. But our vision is different. We want a product that sturdy and affordable such that it will be used by every books and notes user.
  • Investor is Explorer Solution – because they are willing to come up with money upfront. The way we approach sponsorship is to put the logo of the company on our product. This is a short term measure that we are taking for the mean time to fund our progamme. Once we have sold a few sets we will have enough to make it a self sustaining business
  • Many ergonomics report reported a sharp increase in work-related pains.List of Organizations?
  • Transcript

    • 1. Week 5!
      Souzousha
    • 2. Business Plan
      • Aframework that represents the core aspects of a business
      • 3. Purpose
      • 4. Strategies
      • 5. Infrastructure
      • 6. Finances
      • 7. Trading practices
      • 8. Operational processes and policies
    • Purpose
      To increase awareness of poor ergonomics
      To increase efficiency and productivity
      To promote our product that addresses and alleviates these problems
      To see every user of books and notes use this product
    • 9. Businessplan
    • 10. Customer
      Customer Relationship
      To Users
      • The more useful the buyers find the product, the higher will be the awareness for the problems associated with poor ergonomics. More people will see the use of our product.
      Offer
      Target Customer
      Infrastructure
      Value Proposition
      To Companies
      Partner Network
      • They will have a healthier workforce in the long run
      • 11. Greater employee satisfaction
      To Users
      Explorer Solutions Pte Ltd
      Core capabilities
      1st Degree
      -Students
      • Universities
      • 12. Polytechnics
      Long Term
      -Secondary School
      -Primary Schools
      • Working Adults
      • 16. To provide a convenient alternative when working with books and notes
      • 17. To correct poor ergonomics and improve the overall long term wellbeing of the customer
      • 18. Passion
      • 19. Creativity
      • 20. Vision of the product
      • 21. Marketing strategies
      Distribution Channels
      Value Configuration
      Companies
      Schools
      Libraries
      To Companies
      Revenue streams
      Cost Structure
      • To increase the general productivity and efficiency of employees
      Sponsorship
      Subsidies
      Investment
      Fixed cost: $10 000 for the mold
    • 22. Business plan
      Infrastructure
      Partner Network
      Core capabilities
      Explorer Solutions Pte Ltd
      Value Configuration
    • 26. Business plan
      Value Proposition
      To Users
      • To provide a convenient alternative when working with books and notes
      • 27. To correct poor ergonomics and improve the overall long term wellbeing of the customer
      To Companies
      • To increase the general productivity and efficiency of employees
    • Business plan
      Customer
      Target Customer
      Customer Relationship
      Short-Term
      To Users
      • The more useful the buyers find the product, the higher will be the awareness for the problems associated with poor ergonomics. More people will see the use of our product.
      • 28. Students
      • 29. Universities
      • 30. Polytechnics
      Long Term
      -Secondary School
      -Primary Schools
      • Working Adults
      To Companies
      • They will have a healthier workforce in the long run
      • 34. Greater employee satisfaction
      Distribution Channels
      Companies
      Schools
      Libraries
    • 35. Business plan
      Customer
      Infrastructure
      Finances
      Cost Structure
      Revenue streams
      Sponsorship
      Fixed cost: $10 000 for the mould
      Subsidies
      Variable cost: $2 per unit
      Booking Venue
      Investment
    • 36. PAIN
      RULA Postural AnalysisRULA provides a score which is indicative of the extent to which a person is at risk for injury, the higher the score the greater the risk to the individual. The table below is a listing of the mean scores for all the subjects broken down into component parts. In this way it is possible to determine what parts of the body are contributing the most to the total score.
      RULA AssessmentMEAN
      The results indicate that it is the posture of the wrist and neck which are putting subjects at the greatest risk for injury.
    • 37. Therefore, we focus on this pain. Which is…
      ERGONOMICS PROBLEM!
    • 38. And the worse thing is…
      There is a lack of awareness of this PAIN.
    • 39. This can be further supported by the chairman of ERGOSS (Ergonomics Society of Singapore), MrYogeshTadwalker.
      “The awareness of these issues is quite low in Singapore”
      “There are no definitive Singapore guidelines for ergonomics practices in educational institutions”
    • 40. He also mentioned that the postural problem which we have indicated is indeed SERIOUS. And it’s not only faced by students but computer workers in general.
      SOLUTION : Appropriate design and selection of furniture!
      Which results in us coming up with our IDEA.
      The incredible bookstand! 
    • 41. COMPETITIVE LANDSCAPE
      Problems of existing products
    • 42. Only able to hold thinsheets of paper.
    • 43. And those which are able to carry both
      books and papers are…
      too BULKY to carry around!
    • 44. Most importantly, these products arenot catered to
      laptop users.
    • 45. Sustainable competitive advantage
      Issue of Sustainability
      Real worsening need
      Partnership with manufacturer
      Organizations that support ergonomics
      Selling point
      Portability
      Dual-function
      Designed for laptop
      Aesthetically pleasing
    • 46. Integrated Marketing Mix
      6Ps
      Product
      Positioning
      Place
      Price
      Promotion
      Passion
    • 47. 3 Pronged Approach
      Awareness of Problem
      Promotion, Passion
      Portability
      Positioning, Product
      Functionality
      Price, Product
    • 48. Sales Opportunities
      B to C
      Peers
      B to B
      Ergosslinks
      SMU
      Institutions
    • 49. Awareness Talk by ERGOSS cum Launch Event
      Date and Venue to be confirmed
    • 50. Prototype Design – Front View
    • 51. Prototype Design – Back View
    • 52. Prototype Design – Side View
    • 53. Thank you!

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