The Untapped Community     How to Benefit from Digital, Social, and Emerging Media                                         ...
Hi :)
This is me.
STATE OFONLINE MEDIA!                The Facts and Stats
http://mashable.com/2011/01/12/obsessed-with-facebook-infographic/
http://mashable.com/2011/01/12/obsessed-with-facebook-infographic/
23%
50,000,000 UsersThe World is changing and we areapproaching a global community                         Radio 38 Years     ...
800 Million Active Facebook Users                   http://mashable.com/2011/01/12/obsessed-with-facebook-infographic/
http://mashable.com/2011/01/12/obsessed-with-facebook-infographic/
http://mashable.com/2011/01/12/obsessed-with-facebook-infographic/
http://mashable.com/2011/01/12/obsessed-with-facebook-infographic/
121,150,408
101,168,171
so what we are trying to say...
Social Media is not a fad.
YOUR UNTAPPEDCOMMUNITY         What you are missing out on?
1 [ trans. ] occupy, attract, or involve (someones interest or    attention)    • ( engage someone in) cause someone to be...
Sermons
Skits
Donuts
Coffee
ChurchChurch  Church     `        Family            FamilyWork Work    Sleep                FamilyWork     Sleep   Work Sl...
Work               FamilyWork          Family                 FamilyWork Sleep       Work        Sleep   Work SleepSleep
WHAT’S MISSING?                                          the   conne                                                      ...
good example
good example
Justin Wise bedeviant.com, 2011.
it can be worse
worse
CREATING ANONLINE PRESENCE                 Establishing Credibility        and Communicating your Message
HELVETICA
ITA                  LIC ITA                      ITA   LIC ITA                          LIC ITA     LIC ITA              ...
O u r 	   m i s s i o n : 	  to	  inspire	  and	  nurture	  the	  human	  spirit	  –	  one	  person,	  one	  cup	  and	  o...
Glenkirk ChurchGlenkirk exists to lead uncommittedpeople to become fully devotedfollowers of Jesus.
what’s your mission?             x
INTEGRATINGSOCIAL MEDIA        Strategy, Goals, and Leverage Assets
Findyour voice
Create        Create     CreateCONVERSATION
Use MultimediaTools
SHARE STORIESAND SUCCESSES
NEW MEDIACHECKLIST            Where do you start?
http://mashable.com/guidebook/facebook/
http://mashable.com/guidebook/twitter/
Why?
“An individual has not started living until hecan rise above the narrow confines of hisindividualistic concerns to the broa...
33% OF AMERICANS SAID THEY WERE WILLING TO GET                      “EXTREMELY INVOLVED” OR “GIVE GENEROUSLY”             ...
FUTILITY                                 A cause feels TOO BIG to make a real difference.    When researchers told study p...
PAROCHIALISM     We have evolved to care for those closest and we are not nearly as moved by a     tragedy far away than b...
MISTRUST                    TRANSPARENCY                                       53% of all Americans believe corporate caus...
83% of American’s wish more products, services, and retailers                                   they use would support a c...
3 NUMBER IS THEMAGIC      Communities, Companies & Causes
CommunityGiving back should be a part of everyday life. We shouldnthave to change our behavior. Instead, we should be able...
Online: Web/MobileBefore you shop, check eGood to geolocateGood companies around you, so you canchoose to shop for Good.Of...
3%      Were asking all companies to take a      commitment to give back 3% of sales.      Its a Pay-Per-Purchase model.  ...
FUNDRAISERSComing in the near future, well give causes the ability to openProjects and hold fundraisers. Creating a platfo...
We make a living by what we get, but we         make a life by what we   give.                                  winston ch...
eGood challenges all companies togive back 3% to             causes
Available for your use:contact4egood@gmail.com
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The Untapped Community

  1. 1. The Untapped Community How to Benefit from Digital, Social, and Emerging Media SWIRE
  2. 2. Hi :)
  3. 3. This is me.
  4. 4. STATE OFONLINE MEDIA! The Facts and Stats
  5. 5. http://mashable.com/2011/01/12/obsessed-with-facebook-infographic/
  6. 6. http://mashable.com/2011/01/12/obsessed-with-facebook-infographic/
  7. 7. 23%
  8. 8. 50,000,000 UsersThe World is changing and we areapproaching a global community Radio 38 Years TV 13 Years Internet 4 Years iPod 3 Years Facebook 2 YearsGoogle+ took 1 month to reach 20mm users
  9. 9. 800 Million Active Facebook Users http://mashable.com/2011/01/12/obsessed-with-facebook-infographic/
  10. 10. http://mashable.com/2011/01/12/obsessed-with-facebook-infographic/
  11. 11. http://mashable.com/2011/01/12/obsessed-with-facebook-infographic/
  12. 12. http://mashable.com/2011/01/12/obsessed-with-facebook-infographic/
  13. 13. 121,150,408
  14. 14. 101,168,171
  15. 15. so what we are trying to say...
  16. 16. Social Media is not a fad.
  17. 17. YOUR UNTAPPEDCOMMUNITY What you are missing out on?
  18. 18. 1 [ trans. ] occupy, attract, or involve (someones interest or attention) • ( engage someone in) cause someone to become involved in (a conversation or discussion).2 [ intrans. ] ( engage in) participate or become involved in ENGAGE verb
  19. 19. Sermons
  20. 20. Skits
  21. 21. Donuts
  22. 22. Coffee
  23. 23. ChurchChurch Church ` Family FamilyWork Work Sleep FamilyWork Sleep Work SleepSleep
  24. 24. Work FamilyWork Family FamilyWork Sleep Work Sleep Work SleepSleep
  25. 25. WHAT’S MISSING? the conne ction is WHAT’S STOPPING US? Misconceptions Why have so many of us failed to get involved? Technological Boundaries TimeOnline Presence, Website, Social Media Resources
  26. 26. good example
  27. 27. good example
  28. 28. Justin Wise bedeviant.com, 2011.
  29. 29. it can be worse
  30. 30. worse
  31. 31. CREATING ANONLINE PRESENCE Establishing Credibility and Communicating your Message
  32. 32. HELVETICA
  33. 33. ITA LIC ITA ITA LIC ITA LIC ITA LIC ITA LIC ITA LIC ITA ITA ITA LIC ITA LIC LIC LIC ITA LIC LIC ITA GILL SANS ITA ITA LIC LIC ITA ITA ITA LIC LIC ITA LIC LIC ITABOLD L LIGHT ITA ITA LIC LIC LIGHT ITA LIC LIGHT
  34. 34. O u r   m i s s i o n :  to  inspire  and  nurture  the  human  spirit  –  one  person,  one  cup  and  one  neighborhood  at  a  time.
  35. 35. Glenkirk ChurchGlenkirk exists to lead uncommittedpeople to become fully devotedfollowers of Jesus.
  36. 36. what’s your mission? x
  37. 37. INTEGRATINGSOCIAL MEDIA Strategy, Goals, and Leverage Assets
  38. 38. Findyour voice
  39. 39. Create Create CreateCONVERSATION
  40. 40. Use MultimediaTools
  41. 41. SHARE STORIESAND SUCCESSES
  42. 42. NEW MEDIACHECKLIST Where do you start?
  43. 43. http://mashable.com/guidebook/facebook/
  44. 44. http://mashable.com/guidebook/twitter/
  45. 45. Why?
  46. 46. “An individual has not started living until hecan rise above the narrow confines of hisindividualistic concerns to the broaderconcerns of all humanity.” MLK
  47. 47. 33% OF AMERICANS SAID THEY WERE WILLING TO GET “EXTREMELY INVOLVED” OR “GIVE GENEROUSLY” 48% said they are willing to give at least a small contribution of either time or money People WANT to help, it’s a part of (most)ALL of us.*philanthropist.com
  48. 48. FUTILITY A cause feels TOO BIG to make a real difference. When researchers told study participants that several thousand people in a Rwandan refugee camp were at risk and asked them to send aid that would save 1,500 lives, their willingness togive was related to the proportion of people they could save. The smaller the proportion, the less willing people were to help. *http://nonprofit.about.com/od/fundraising/a/whydonorsdontgive.htm
  49. 49. PAROCHIALISM We have evolved to care for those closest and we are not nearly as moved by a tragedy far away than by one that involves people we feel close to. HURRICANE KATRINA SOUTHEAST ASIA TSUNAMI 1,600 220,000 KATRINA DEATHS TSUNAMI DEATHS 6.5 Billion Dollars Raised 1.54 Billion Dollars Raised
  50. 50. MISTRUST TRANSPARENCY 53% of all Americans believe corporate cause marketing should be regulated 61% of consumers think companies are not giving them enough details about their (socialFor a typical event fundraiser, good) efforts including the amounts donated and how much money actually the length of the promotions. goes towards your charity? If a company does not offer consumers enough information about how their purchase will affect the cause, 34 percent will either choose another brand or walk away entirely Cone Cause Evolution Study, 2010
  51. 51. 83% of American’s wish more products, services, and retailers they use would support a cause71% of Global Consumers believe that brands and consumers can do more to support a good cause by working togetherCone Cause Evolution Study, 2010
  52. 52. 3 NUMBER IS THEMAGIC Communities, Companies & Causes
  53. 53. CommunityGiving back should be a part of everyday life. We shouldnthave to change our behavior. Instead, we should be able tochoose the companies that give towards Good.CompaniesWere challenging all companies to give back 3%.These companies gain truly loyal customers.CausesProviding awareness and dollars to creating sustainablechange. Sharing the change in a transparent manner.
  54. 54. Online: Web/MobileBefore you shop, check eGood to geolocateGood companies around you, so you canchoose to shop for Good.Offline: Wallet CardShow your card when you shop and 3% isgiven to Causes. You can use your offlinecard interchangeably with online.
  55. 55. 3% Were asking all companies to take a commitment to give back 3% of sales. Its a Pay-Per-Purchase model. Were giving a deeper look into the change that occurs from the support given. Real time analytics and heartfelt stories of change.WE We create a circle of true loyalty forALL companies and consumers.WIN
  56. 56. FUNDRAISERSComing in the near future, well give causes the ability to openProjects and hold fundraisers. Creating a platform where anindividual consumer can challenge their favorite or local companiesto donate to a cause thats important to them. • Cause sets up a project. • Cause invites its supporters. • Supporters go to that fundraising event. • Company gives back 10, 20 or 30% of sales for that specific event to the project being supported.
  57. 57. We make a living by what we get, but we make a life by what we give. winston churchill
  58. 58. eGood challenges all companies togive back 3% to causes
  59. 59. Available for your use:contact4egood@gmail.com
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