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Good Data Technical Overview
Good Data Technical Overview
Good Data Technical Overview
Good Data Technical Overview
Good Data Technical Overview
Good Data Technical Overview
Good Data Technical Overview
Good Data Technical Overview
Good Data Technical Overview
Good Data Technical Overview
Good Data Technical Overview
Good Data Technical Overview
Good Data Technical Overview
Good Data Technical Overview
Good Data Technical Overview
Good Data Technical Overview
Good Data Technical Overview
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Good Data Technical Overview

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  • 1. Business Intelligence as a Service Zdenek (ZD) Svoboda, Good Data zd@gooddata.com 2008 © Good Data Corp. www.gooddata.com
  • 2. CONTENT • Current BI - Enterprise vs. Desktop • New BI category - Departmental BI • New BI Approaches: BI SaaS & Cloud Computing • Good Data architecture overview • Good Data demos (early beta) 2008 © Good Data Corp. www.gooddata.com
  • 3. BI - What is It All About? • Turning data to information • Answering questions - last month revenue,average salary for a position, last week expenses, customer retention, unpaid invoices • Making decisions - raise commissions, cancel marketing campaign 2008 © Good Data Corp. www.gooddata.com
  • 4. Enterprise vs. Desktop BI • Enterprise • Centralized, costly, inflexible • Desktop • Fragmented, scales up to 10th of thousands of rows • Excel (as a data storage) 2008 © Good Data Corp. www.gooddata.com
  • 5. Enterprise BI - no flexibility • Centralized & heavyweight • Doesn't scale to departments • Complex model with limited set of centralized enterprise data sources: ERP, CRM, HR • Development takes years, extension months, new report weeks 2008 © Good Data Corp. www.gooddata.com
  • 6. Enterprise BI - no flexibility • Focused on consumption of pre-defined reports • Lengthy report consumer to analyst cycles • Only analyst has access to data mining (Report Creation) • No or severely limited “What If” analysis No flexibility -> Fragmented individual solutions -> usage of the Desktop BI in departments 2008 © Good Data Corp. www.gooddata.com
  • 7. Desktop BI - No Visibility • Individual solutions -> the truth is out there • Many different and conflicting data sources & reports (quot;Excel Hellquot;) • Different semantics -> different questions • Different numbers -> different results • No cross-comparison No visibility -> Misalignment -> Bad decisions 2008 © Good Data Corp. www.gooddata.com
  • 8. Departmental BI • The fastest-growing BI segment • Simple & usable -> Self service -> Flexibility • Guided analytics, powerful visualization • Sharing data & reports + Web accessibility + Collaboration -> Visibility & Alignment New BI category requires new solutions BI SAAS + Cloud computing 2008 © Good Data Corp. www.gooddata.com
  • 9. Good Data Demo Usability & Collaboration • Easy-to-use reporting • Collaboration: Commenting, tagging, pulse 2008 © Good Data Corp. www.gooddata.com
  • 10. BI SaaS • BI SaaS - accessibility, Time-to-Market, Low risk • New vs. established vendors • Startups: Lucid Era, Pivot Link, Oco, Birst, Good Data, Logi-XML • Established: Business Objects 2008 © Good Data Corp. www.gooddata.com
  • 11. RBI - Return Before Investment • Easy on-boarding • Good Data project is free under 100MB of data • Low and manageable project risk • No up-front payments ( just sign up) • e.g. no HW acquisition / sizing • Start free and pay as you grow • True zero maintenance 2008 © Good Data Corp. www.gooddata.com
  • 12. BI SaaS Approaches • Narrow vertical solution with fixed model and reports - Lucid Era (sales optimization) • ASP-like hosting of an established BI package - Oco, Pivot Link • Report distribution layer on top of a hosted enterprise BI - Business Objects Xelcius • Multi-Tenant, Cloud-based BI designed and implemented from scratch - Good Data 2008 © Good Data Corp. www.gooddata.com
  • 13. BI SAAS @ cloud • Multi-tenant - unbeatable cost efficiency • Massive sharing of underlying resources (CPU & storage) by all projects • Strict project isolation requirements (security) • On-demand resource allocation - redundant services are allocated on as-needed basis • Reliability - built-in recovery from failure 2008 © Good Data Corp. www.gooddata.com
  • 14. Good Data Demo Data Upload • Automated generation of the analytical model • Attributes, facts, metrics, and hierarchies • Simple mode - flat structure, no hierarchies • Advanced mode - composed attributes, custom labels, hierarchies 2008 © Good Data Corp. www.gooddata.com
  • 15. Good Data Architecture 2008 © Good Data Corp. www.gooddata.com
  • 16. Good Data Demo Architecture • Redundant stateless OLAP services • Simple load balancing • Amazon EC2 deployment • REST interface (JSON/RSS/YAML/XML) • No application server - AJAX front-end invokes the services directly 2008 © Good Data Corp. www.gooddata.com
  • 17. TRY IT YOURSELF ! • Sign-up at no cost at HTTP://DEMO.GOODDATA.COM • Try our demos - Now • Create your own project & upload your data (up to 100MB is free) - November 2008 © Good Data Corp. www.gooddata.com

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