0
Business Intelligence
                         as a Service
                         Zdenek (ZD) Svoboda, Good Data
      ...
CONTENT

        •        Current BI - Enterprise vs. Desktop

        •        New BI category - Departmental BI

       ...
BI - What is It All About?
• Turning data to information
• Answering questions - last month revenue,average
         salar...
Enterprise vs. Desktop BI
                 • Enterprise
                         •   Centralized, costly, inflexible

    ...
Enterprise BI - no flexibility
              • Centralized & heavyweight
              • Doesn't scale to departments
    ...
Enterprise BI - no flexibility
              • Focused on consumption of
                         pre-defined reports
    ...
Desktop BI - No Visibility
              • Individual solutions -> the truth is out there
              • Many different a...
Departmental BI

  • The fastest-growing BI segment
  • Simple & usable -> Self service -> Flexibility
         •        G...
Good Data Demo
                         Usability & Collaboration

              • Easy-to-use reporting
              • C...
BI SaaS
              • BI SaaS - accessibility, Time-to-Market,
                         Low risk
              • New vs....
RBI - Return Before Investment
         • Easy on-boarding
                •        Good Data project is free under 100MB ...
BI SaaS Approaches
                     •   Narrow vertical solution with fixed model and
                         reports...
BI SAAS @ cloud
         • Multi-tenant - unbeatable cost efficiency
                •        Massive sharing of underlyin...
Good Data Demo
                                  Data Upload
              • Automated generation of the
                 ...
Good Data Architecture




2008 © Good Data Corp.                            www.gooddata.com
Good Data Demo
                                  Architecture
              • Redundant stateless OLAP services
          ...
TRY IT YOURSELF !

              • Sign-up at no cost at
                         HTTP://DEMO.GOODDATA.COM


             ...
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Good Data Technical Overview

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Transcript of "Good Data Technical Overview"

  1. 1. Business Intelligence as a Service Zdenek (ZD) Svoboda, Good Data zd@gooddata.com 2008 © Good Data Corp. www.gooddata.com
  2. 2. CONTENT • Current BI - Enterprise vs. Desktop • New BI category - Departmental BI • New BI Approaches: BI SaaS & Cloud Computing • Good Data architecture overview • Good Data demos (early beta) 2008 © Good Data Corp. www.gooddata.com
  3. 3. BI - What is It All About? • Turning data to information • Answering questions - last month revenue,average salary for a position, last week expenses, customer retention, unpaid invoices • Making decisions - raise commissions, cancel marketing campaign 2008 © Good Data Corp. www.gooddata.com
  4. 4. Enterprise vs. Desktop BI • Enterprise • Centralized, costly, inflexible • Desktop • Fragmented, scales up to 10th of thousands of rows • Excel (as a data storage) 2008 © Good Data Corp. www.gooddata.com
  5. 5. Enterprise BI - no flexibility • Centralized & heavyweight • Doesn't scale to departments • Complex model with limited set of centralized enterprise data sources: ERP, CRM, HR • Development takes years, extension months, new report weeks 2008 © Good Data Corp. www.gooddata.com
  6. 6. Enterprise BI - no flexibility • Focused on consumption of pre-defined reports • Lengthy report consumer to analyst cycles • Only analyst has access to data mining (Report Creation) • No or severely limited “What If” analysis No flexibility -> Fragmented individual solutions -> usage of the Desktop BI in departments 2008 © Good Data Corp. www.gooddata.com
  7. 7. Desktop BI - No Visibility • Individual solutions -> the truth is out there • Many different and conflicting data sources & reports (quot;Excel Hellquot;) • Different semantics -> different questions • Different numbers -> different results • No cross-comparison No visibility -> Misalignment -> Bad decisions 2008 © Good Data Corp. www.gooddata.com
  8. 8. Departmental BI • The fastest-growing BI segment • Simple & usable -> Self service -> Flexibility • Guided analytics, powerful visualization • Sharing data & reports + Web accessibility + Collaboration -> Visibility & Alignment New BI category requires new solutions BI SAAS + Cloud computing 2008 © Good Data Corp. www.gooddata.com
  9. 9. Good Data Demo Usability & Collaboration • Easy-to-use reporting • Collaboration: Commenting, tagging, pulse 2008 © Good Data Corp. www.gooddata.com
  10. 10. BI SaaS • BI SaaS - accessibility, Time-to-Market, Low risk • New vs. established vendors • Startups: Lucid Era, Pivot Link, Oco, Birst, Good Data, Logi-XML • Established: Business Objects 2008 © Good Data Corp. www.gooddata.com
  11. 11. RBI - Return Before Investment • Easy on-boarding • Good Data project is free under 100MB of data • Low and manageable project risk • No up-front payments ( just sign up) • e.g. no HW acquisition / sizing • Start free and pay as you grow • True zero maintenance 2008 © Good Data Corp. www.gooddata.com
  12. 12. BI SaaS Approaches • Narrow vertical solution with fixed model and reports - Lucid Era (sales optimization) • ASP-like hosting of an established BI package - Oco, Pivot Link • Report distribution layer on top of a hosted enterprise BI - Business Objects Xelcius • Multi-Tenant, Cloud-based BI designed and implemented from scratch - Good Data 2008 © Good Data Corp. www.gooddata.com
  13. 13. BI SAAS @ cloud • Multi-tenant - unbeatable cost efficiency • Massive sharing of underlying resources (CPU & storage) by all projects • Strict project isolation requirements (security) • On-demand resource allocation - redundant services are allocated on as-needed basis • Reliability - built-in recovery from failure 2008 © Good Data Corp. www.gooddata.com
  14. 14. Good Data Demo Data Upload • Automated generation of the analytical model • Attributes, facts, metrics, and hierarchies • Simple mode - flat structure, no hierarchies • Advanced mode - composed attributes, custom labels, hierarchies 2008 © Good Data Corp. www.gooddata.com
  15. 15. Good Data Architecture 2008 © Good Data Corp. www.gooddata.com
  16. 16. Good Data Demo Architecture • Redundant stateless OLAP services • Simple load balancing • Amazon EC2 deployment • REST interface (JSON/RSS/YAML/XML) • No application server - AJAX front-end invokes the services directly 2008 © Good Data Corp. www.gooddata.com
  17. 17. TRY IT YOURSELF ! • Sign-up at no cost at HTTP://DEMO.GOODDATA.COM • Try our demos - Now • Create your own project & upload your data (up to 100MB is free) - November 2008 © Good Data Corp. www.gooddata.com
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