Good Data Technical Overview

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  • 1. Business Intelligence as a Service Zdenek (ZD) Svoboda, Good Data zd@gooddata.com 2008 © Good Data Corp. www.gooddata.com
  • 2. CONTENT • Current BI - Enterprise vs. Desktop • New BI category - Departmental BI • New BI Approaches: BI SaaS & Cloud Computing • Good Data architecture overview • Good Data demos (early beta) 2008 © Good Data Corp. www.gooddata.com
  • 3. BI - What is It All About? • Turning data to information • Answering questions - last month revenue,average salary for a position, last week expenses, customer retention, unpaid invoices • Making decisions - raise commissions, cancel marketing campaign 2008 © Good Data Corp. www.gooddata.com
  • 4. Enterprise vs. Desktop BI • Enterprise • Centralized, costly, inflexible • Desktop • Fragmented, scales up to 10th of thousands of rows • Excel (as a data storage) 2008 © Good Data Corp. www.gooddata.com
  • 5. Enterprise BI - no flexibility • Centralized & heavyweight • Doesn't scale to departments • Complex model with limited set of centralized enterprise data sources: ERP, CRM, HR • Development takes years, extension months, new report weeks 2008 © Good Data Corp. www.gooddata.com
  • 6. Enterprise BI - no flexibility • Focused on consumption of pre-defined reports • Lengthy report consumer to analyst cycles • Only analyst has access to data mining (Report Creation) • No or severely limited “What If” analysis No flexibility -> Fragmented individual solutions -> usage of the Desktop BI in departments 2008 © Good Data Corp. www.gooddata.com
  • 7. Desktop BI - No Visibility • Individual solutions -> the truth is out there • Many different and conflicting data sources & reports (quot;Excel Hellquot;) • Different semantics -> different questions • Different numbers -> different results • No cross-comparison No visibility -> Misalignment -> Bad decisions 2008 © Good Data Corp. www.gooddata.com
  • 8. Departmental BI • The fastest-growing BI segment • Simple & usable -> Self service -> Flexibility • Guided analytics, powerful visualization • Sharing data & reports + Web accessibility + Collaboration -> Visibility & Alignment New BI category requires new solutions BI SAAS + Cloud computing 2008 © Good Data Corp. www.gooddata.com
  • 9. Good Data Demo Usability & Collaboration • Easy-to-use reporting • Collaboration: Commenting, tagging, pulse 2008 © Good Data Corp. www.gooddata.com
  • 10. BI SaaS • BI SaaS - accessibility, Time-to-Market, Low risk • New vs. established vendors • Startups: Lucid Era, Pivot Link, Oco, Birst, Good Data, Logi-XML • Established: Business Objects 2008 © Good Data Corp. www.gooddata.com
  • 11. RBI - Return Before Investment • Easy on-boarding • Good Data project is free under 100MB of data • Low and manageable project risk • No up-front payments ( just sign up) • e.g. no HW acquisition / sizing • Start free and pay as you grow • True zero maintenance 2008 © Good Data Corp. www.gooddata.com
  • 12. BI SaaS Approaches • Narrow vertical solution with fixed model and reports - Lucid Era (sales optimization) • ASP-like hosting of an established BI package - Oco, Pivot Link • Report distribution layer on top of a hosted enterprise BI - Business Objects Xelcius • Multi-Tenant, Cloud-based BI designed and implemented from scratch - Good Data 2008 © Good Data Corp. www.gooddata.com
  • 13. BI SAAS @ cloud • Multi-tenant - unbeatable cost efficiency • Massive sharing of underlying resources (CPU & storage) by all projects • Strict project isolation requirements (security) • On-demand resource allocation - redundant services are allocated on as-needed basis • Reliability - built-in recovery from failure 2008 © Good Data Corp. www.gooddata.com
  • 14. Good Data Demo Data Upload • Automated generation of the analytical model • Attributes, facts, metrics, and hierarchies • Simple mode - flat structure, no hierarchies • Advanced mode - composed attributes, custom labels, hierarchies 2008 © Good Data Corp. www.gooddata.com
  • 15. Good Data Architecture 2008 © Good Data Corp. www.gooddata.com
  • 16. Good Data Demo Architecture • Redundant stateless OLAP services • Simple load balancing • Amazon EC2 deployment • REST interface (JSON/RSS/YAML/XML) • No application server - AJAX front-end invokes the services directly 2008 © Good Data Corp. www.gooddata.com
  • 17. TRY IT YOURSELF ! • Sign-up at no cost at HTTP://DEMO.GOODDATA.COM • Try our demos - Now • Create your own project & upload your data (up to 100MB is free) - November 2008 © Good Data Corp. www.gooddata.com