Leveraging Holistic Thinking in Product Design

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Products don’t exist in a vacuum. They’re used by people. Those people are part of a community. Sometimes those people interact with other things. Sometimes the things they interact with interact with other things!

Given such complexity, reductionist techniques (like the scientific method) may be incapable of providing valuable information in a timely matter.

In this presentation, we’ll discover how to apply holistic reasoning techniques like soft systems thinking and living systems thinking when we don’t have the resources, time, or people to apply reductionist methods.

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Leveraging Holistic Thinking in Product Design

  1. 1. Leveraging Holistic Thinking in Product Design By Zee Spencer LeanDog AN AGILE SOFTWARE STUDIO By @zspencer from @leandog. Leave feedback, ask questions and download materials at http://spkr8.com/t/8693Sunday, October 9, 11
  2. 2. Thinking about Thinking By @zspencer from @leandog. Leave feedback, ask questions and download materials at http://spkr8.com/t/8693Sunday, October 9, 11
  3. 3. Reductionism Rigorous Experimentation Break Things Down Strongly Western Scientific Hyper Specialization High Precision and Accuracy Has Blind Spots By @zspencer from @leandog. Leave feedback, ask questions and download materials at http://spkr8.com/t/8693Sunday, October 9, 11
  4. 4. Holism Explores Interconnectedness Accounts for Emergence Explains Complex Stuff Hyper Generalization Has Blind Spots Lower Precision and Accuracy More Common in Eastern Thought By @zspencer from @leandog. Leave feedback, ask questions and download materials at http://spkr8.com/t/8693Sunday, October 9, 11
  5. 5. Ok... Why Do I Care? By @zspencer from @leandog. Leave feedback, ask questions and download materials at http://spkr8.com/t/8693Sunday, October 9, 11
  6. 6. Products Ain’t An Island (Unless the product is an island) (And even then it probably isn’t an island) By @zspencer from @leandog. Leave feedback, ask questions and download materials at http://spkr8.com/t/8693Sunday, October 9, 11
  7. 7. First We Build Houses. Then They Build Us -- Winston Churchill -- By @zspencer from @leandog. Leave feedback, ask questions and download materials at http://spkr8.com/t/8693Sunday, October 9, 11
  8. 8. To make things that change the world, we must start with where the world is. By @zspencer from @leandog. Leave feedback, ask questions and download materials at http://spkr8.com/t/8693Sunday, October 9, 11
  9. 9. Look For Connections Getting Help Stopping Using Starting Complaining Sharing By @zspencer from @leandog. Leave feedback, ask questions and download materials at http://spkr8.com/t/8693Sunday, October 9, 11
  10. 10. Then Look Beyond Them Who else is involved? What caused this connection? What were they doing before? After? Where are they? What are they using? Why would they do this? By @zspencer from @leandog. Leave feedback, ask questions and download materials at http://spkr8.com/t/8693Sunday, October 9, 11
  11. 11. Now Model It By @zspencer from @leandog. Leave feedback, ask questions and download materials at http://spkr8.com/t/8693Sunday, October 9, 11
  12. 12. Not Like That Photo by Jessica Rigley: http://www.flickr.com/photos/jess-photos/ By @zspencer from @leandog. Leave feedback, ask questions and download materials at http://spkr8.com/t/8693Sunday, October 9, 11
  13. 13. Like This Diagram From Vicki Sauter: http://www.umsl.edu/~sauterv/analysis/analysis_links.html#ssmethods By @zspencer from @leandog. Leave feedback, ask questions and download materials at http://spkr8.com/t/8693Sunday, October 9, 11
  14. 14. Models Are Not The System By @zspencer from @leandog. Leave feedback, ask questions and download materials at http://spkr8.com/t/8693Sunday, October 9, 11
  15. 15. Models Are Shared Understanding Make ‘em imperfect Make ‘em cheap Make ‘em small Change em Talk about ‘em Throw ‘em away By @zspencer from @leandog. Leave feedback, ask questions and download materials at http://spkr8.com/t/8693Sunday, October 9, 11
  16. 16. Now Think About How You Can Make it Better By @zspencer from @leandog. Leave feedback, ask questions and download materials at http://spkr8.com/t/8693Sunday, October 9, 11
  17. 17. Better is Relative to Personal Desires By @zspencer from @leandog. Leave feedback, ask questions and download materials at http://spkr8.com/t/8693Sunday, October 9, 11
  18. 18. Take These Chairs Photos by tjdewej: http://www.flickr.com/photos/22416200@N05/, Crouching Donkey: http://www.flickr.com/ photos/crouchingdonkey/, Postal Etrice: http://www.flickr.com/photos/postaletrice/, Italianjob17: http:// www.flickr.com/photos/italianjob17/, Kelly Cookson: http://www.flickr.com/photos/mscaprikell/ By @zspencer from @leandog. Leave feedback, ask questions and download materials at http://spkr8.com/t/8693Sunday, October 9, 11
  19. 19. What is Valuable For... Users Business Owners Customers You The Economy Employees Society By @zspencer from @leandog. Leave feedback, ask questions and download materials at http://spkr8.com/t/8693Sunday, October 9, 11
  20. 20. Now Model That By @zspencer from @leandog. Leave feedback, ask questions and download materials at http://spkr8.com/t/8693Sunday, October 9, 11
  21. 21. Focus on Outcome Not Output By @zspencer from @leandog. Leave feedback, ask questions and download materials at http://spkr8.com/t/8693Sunday, October 9, 11
  22. 22. Break the Cheese Barrier By @zspencer from @leandog. Leave feedback, ask questions and download materials at http://spkr8.com/t/8693Sunday, October 9, 11
  23. 23. Facilitate Exchanges of Value Between Parties By @zspencer from @leandog. Leave feedback, ask questions and download materials at http://spkr8.com/t/8693Sunday, October 9, 11
  24. 24. Experiment! (Just don’t get hung up on it) By @zspencer from @leandog. Leave feedback, ask questions and download materials at http://spkr8.com/t/8693Sunday, October 9, 11
  25. 25. Remember: as a systems parts change, the relationships between them also change. By @zspencer from @leandog. Leave feedback, ask questions and download materials at http://spkr8.com/t/8693Sunday, October 9, 11
  26. 26. Some Giants Whose Shoulders I Stand On Peter Checkland Indi Young Jerry Weinberg Hong Li Aristotle Brian Wilson Gwilym Jenkins The Buddha Angela Harms By @zspencer from @leandog. Leave feedback, ask questions and download materials at http://spkr8.com/t/8693Sunday, October 9, 11

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