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Have you heard phrases like:
“Users? We don’t need no stinkin’ users!”
“Yea, we *could* do that, but it would be harder... So I’mma gonna do this instead!”
“Oh, come on... *EVERYONE* knows how to use ctrl + f to find something on a website!”
Are they coming from the developers on your project?
Then maybe you need to help them empathize with your users!
In this presentation/workshop/thing you will learn how to:
* Build bridges of trust between design and development
* Foster a culture of user centered design in even the most hardened developers
* Balance value to user and difficulty when discussing design