starting things at a fast
growing company
Twitter Talk at the University of Michigan
Center for Entrepreneurship (@UMCFE)
@zanes
Philosophy
Simple Framework for Starting Things
Two Examples
1. Customer Discovery & Validation Phases
○ Twitter Insights - new analytics product for
developers and publi...
Twitter Insights Story
● Twitter Ecosystem: great content, distributed and
consumed widely.
● Publishers and Developers ar...
Customers
The Problem
Maximizing Value and Creating the
Best Customer Experience
Building Insights
Customer Discovery with Few Partners
● Four Iterations in Q2 - what do customers care about?
● NPS Metho...
Charter Partners
Iteration 1
Iteration 2
Iteration 3
Iteration 4
MVP / Alpha Iteration
Some Take-Aways
● Be customer focused
● Your idea is a hypothesis, prove it
● Build, Measure, Learn / Iterate, Iterate, It...
Growth Engineering
Customer Creation Phase
@madster26
Simple Framework for Starting Things
Growth Engineering 101
When do you need it?
Pa
Credit** Paul Graham’s Startup lifecycle...
Characteristics of a growth
engineer?
Curiosity
Survey
Stalk...Errrm...Observe
Characteristics of a growth
engineer?
Creativity
Typical work cycle of a growth
engineer
A/B Testing
Growth product areas
Messaging & Notification:
Email campaigns
Push notifications
Sms notifications
Prompts
Activation & V...
Promptbird
Is a platform for
- Delivering high value/actionable alerts in
a highly targeted & timely manner
- Serve as a p...
Prompts on mobile
Prompts On Web
Targeting specific users
Real time targeting:
- We built our own targeting language
- Our current intern rewrote the entir...
User specific fatigue handling
Scalability & Usability
- Ability to scale up / down prompts from 1 ~
250+ million users
- Interactive dashboard for anyon...
Some current projects
- Building an analytics pipeline for customers of
promptbird
- Building predictive models for intera...
Questions? Join the flock!
Starting Things at a Fast Growing Company
Starting Things at a Fast Growing Company
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Starting Things at a Fast Growing Company

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Starting Things at a Fast Growing Company

  1. 1. starting things at a fast growing company Twitter Talk at the University of Michigan Center for Entrepreneurship (@UMCFE)
  2. 2. @zanes
  3. 3. Philosophy
  4. 4. Simple Framework for Starting Things
  5. 5. Two Examples 1. Customer Discovery & Validation Phases ○ Twitter Insights - new analytics product for developers and publishers 2. Customer Creation Phase ○ Growth Engineering across Twitter and some innovations in user prompts
  6. 6. Twitter Insights Story ● Twitter Ecosystem: great content, distributed and consumed widely. ● Publishers and Developers are key content creators and customers for our platform products. Create disproportionate value for Consumers. ● We want them to invest more in Twitter. They want to better understand network effects and maximize their return on investment. ● We created a new team to address this opportunity.
  7. 7. Customers
  8. 8. The Problem
  9. 9. Maximizing Value and Creating the Best Customer Experience
  10. 10. Building Insights Customer Discovery with Few Partners ● Four Iterations in Q2 - what do customers care about? ● NPS Method for Feedback - is Insights actionable? Customer Validation at Scale ● MVP Limited Release in Q3 ● Open Beta early 2014 Customer Creation ● In 2014
  11. 11. Charter Partners
  12. 12. Iteration 1
  13. 13. Iteration 2
  14. 14. Iteration 3
  15. 15. Iteration 4
  16. 16. MVP / Alpha Iteration
  17. 17. Some Take-Aways ● Be customer focused ● Your idea is a hypothesis, prove it ● Build, Measure, Learn / Iterate, Iterate, Iterate ● Build & hone startup skills at a fast growing company ● Twitter: Lots of opportunities for impact without distractions like hiring, fundraising, etc. Great culture and people. Come join the flock!
  18. 18. Growth Engineering Customer Creation Phase @madster26
  19. 19. Simple Framework for Starting Things
  20. 20. Growth Engineering 101 When do you need it? Pa Credit** Paul Graham’s Startup lifecycle...
  21. 21. Characteristics of a growth engineer? Curiosity
  22. 22. Survey
  23. 23. Stalk...Errrm...Observe
  24. 24. Characteristics of a growth engineer? Creativity
  25. 25. Typical work cycle of a growth engineer
  26. 26. A/B Testing
  27. 27. Growth product areas Messaging & Notification: Email campaigns Push notifications Sms notifications Prompts Activation & Virality: Signup flow New user experience People recommendation
  28. 28. Promptbird Is a platform for - Delivering high value/actionable alerts in a highly targeted & timely manner - Serve as a platform that teams within the organization can use to promote specific actions
  29. 29. Prompts on mobile
  30. 30. Prompts On Web
  31. 31. Targeting specific users Real time targeting: - We built our own targeting language - Our current intern rewrote the entire grammar parsing tool to make it faster & easier to understand Custom targeting: - Uses data generated by Hadoop Jobs
  32. 32. User specific fatigue handling
  33. 33. Scalability & Usability - Ability to scale up / down prompts from 1 ~ 250+ million users - Interactive dashboard for anyone in the organization to create prompts and launch it to the entire twitter user base across multiple platforms in under 5 minutes
  34. 34. Some current projects - Building an analytics pipeline for customers of promptbird - Building predictive models for interaction & fatiguing
  35. 35. Questions? Join the flock!
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