Designing WITH Users at Digital Summit 2011
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Designing WITH Users, a talk by Zach Pousman, Director of Strategy and UX at IQ. Presented in the usability and user experience design session of the Digital Summit 2011 (Atlanta GA). Includes ...

Designing WITH Users, a talk by Zach Pousman, Director of Strategy and UX at IQ. Presented in the usability and user experience design session of the Digital Summit 2011 (Atlanta GA). Includes techniques, tips, and tricks for including users in the design process.

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  • Thanks for sharing this pres. I like the distinction about 'to small' - can you elaborate on why you say no to Ipod but yes to Kodak, and no to Amazon.com
    - Thanks Heaps -
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Designing WITH Users at Digital Summit 2011 Presentation Transcript

  • 1. Designing WITH Users Comments added version for Slideshare. CC remix with attribution for non-commercial use. Zach Pousman Director of Strategy / UX IQ AgencyPresented May 17, 2011 www.iqagency.com
  • 2. Don’t just measure... What users do. Donʼt just think of them as participants.Comments added version for Slideshare. CC remix with attribution for non-commercial use.
  • 3. Create with them Bring them into your design process.Comments added version for Slideshare. CC remix with attribution for non-commercial use.
  • 4. You probably want to build digital products that are delightful, that create hordes of screaming fans. Making people happyComments added version for Slideshare. CC remix with attribution for non-commercial use.
  • 5. Designing with users can create a great return on your investment. Return on investment: more use, longer-term use easy marketing,Comments added version for Slideshare. CC remix with attribution for non-commercial use.
  • 6. People are not robots Treat people with respect, and respect all the different ways people live in the world, the ways people are people.Comments added version for Slideshare. CC remix with attribution for non-commercial use.
  • 7. 1. When to design with users 2. How to design with them 3. When not to ...Comments added version for Slideshare. CC remix with attribution for non-commercial use.
  • 8. WhenComments added version for Slideshare. CC remix with attribution for non-commercial use.
  • 9. Design is messy Designing with users Iterative usability testingComments added version for Slideshare. CC remix with attribution for non-commercial use.
  • 10. “Most people make the mistake of thinking design is what it looks like. That’s not what we think design is. It’s not just what it looks like and feels like...Design is how it works.”Comments added version for Slideshare. CC remix with attribution for non-commercial use.
  • 11. Hierarchy of design effortFrom Stephen Anderson (poetpainter.com) Meaningful Pleasurable ConvenientApple isnʼt satisfied just buildingsomething that works (functional),is reliable, and is usable. Usable Reliable Functional
  • 12. Comments added version for Slideshare. CC remix with attribution for non-commercial use. Led by Designer Letʼs map user research techniques on two different axes... User User as Subject as Partner Led by Research Based on: E. Sanders and P. Stappers. Co-creation and the New Landscapes of Design. International Journal of CoCreation in Design and the Arts, Vol. 4, No. 1. (2008), pp. 5-18.
  • 13. Comments added version for Slideshare. CC remix with attribution for non-commercial use. Led by Designer User User as Subject Usability as Partner Engineering Psychology User-centered Design (UCD) ʻHuman Factorsʼ Led by Research Based on: E. Sanders and P. Stappers. Co-creation and the New Landscapes of Design. International Journal of CoCreation in Design and the Arts, Vol. 4, No. 1. (2008), pp. 5-18.
  • 14. Comments added version for Slideshare. CC remix with attribution for non-commercial use. Led by Designer Generative Probes Design Research Participatory Design Contextual Inquiry User User “Nordic” as Subject Usability style as Partner P.D. Engineering Psychology ʻHuman Factorsʼ Applied Ethnography User-centered Design (UCD) Led by Research Based on: E. Sanders and P. Stappers. Co-creation and the New Landscapes of Design. International Journal of CoCreation in Design and the Arts, Vol. 4, No. 1. (2008), pp. 5-18.
  • 15. Led by Designer Generative Probes Design Research Participatory Design Contextual Inquiry User User “Nordic”as Subject Usability style as Partner P.D. Engineering Psychology ʻHuman Factorsʼ Applied EthnographyUser-centered Design (UCD) Led by Research Based on: E. Sanders and P. Stappers. Co-creation and the New Landscapes of Design. International Journal of CoCreation in Design and the Arts, Vol. 4, No. 1. (2008), pp. 5-18.
  • 16. HowComments added version for Slideshare. CC remix with attribution for non-commercial use.
  • 17. Build into an ecology Forlizzi, J. (2008). The Product Ecology: Understanding Social Product Use and Supporting Design Culture. International Journal of Design vol. 2, no. 1. Comments added version for Slideshare. CC remix with attribution for non-commercial use.
  • 18. Emotional Design Don Norman, 2003 Visceral Sensorial, nearly subconscious, pleasures Behavioral Usability, functional Reflective The pleasure that comes from social life, identity, etc.Comments added version for Slideshare. CC remix with attribution for non-commercial use.
  • 19. 4 types of Pleasure Jordan 2005 (following Tiger 1992) Ideo-pleasure Identity, intellectualPhysio-pleasure Socio-pleasureSensorial pleasures the pleasure that comes from social life Psycho-pleasure Matching mental model, “cognitive load” (usability term)Comments added version for Slideshare. CC remix with attribution for non-commercial use.
  • 20. Observational Applied ethnography (home, work, and life tours) Ask questions: Teach me how? If I were setting this up, what would you tell me? What else did you try? How have you done this in the past?Comments added version for Slideshare. CC remix with attribution for non-commercial use.
  • 21. Self-reportingiPinion TechneosGood olʼfashionedpaper
  • 22. Elicitation Activities Envision - describe their vision Organize - create groupings Prioritize - select what matters Sketch - draw your mental model, draw elements that matter Comments added version for Slideshare. CC remix with attribution for non-commercial use.
  • 23. Draw a map!Comments added version for Slideshare. CC remix with attribution for non-commercial use.
  • 24. Draw a map! Comments added version for Slideshare. CC remix with attribution for non-commercial use.
  • 25. CreativeActivitiesJ. Rode et al.ʻFuzzy FeltʼEthnography
  • 26. CreativeActivitiesModel the systemModel the scenarioJ. Rode et al.ʻFuzzy FeltʼEthnographyComments added version for Slideshare. CC remix with attribution for non-commercial use.
  • 27. Comments added version for Slideshare. CC remix with attribution for non-commercial use.
  • 28. When not to...Comments added version for Slideshare. CC remix with attribution for non-commercial use.
  • 29. When you’re too far along If you already have a system or product that is far along, you wonʼt get quality suggestions about the mental model. Usability methods to iteratively improve are more appropriate.Comments added version for Slideshare. CC remix with attribution for non-commercial use.
  • 30. When you’re designing something novelComments added version for Slideshare. CC remix with attribution for non-commercial use.
  • 31. When you’re designing something novel Comments added version for Slideshare. CC remix with attribution for non-commercial use.
  • 32. When you’re designing something novelNo. Comments added version for Slideshare. CC remix with attribution for non-commercial use.
  • 33. When you’re designing something novel Yes. Comments added version for Slideshare. CC remix with attribution for non-commercial use.
  • 34. Amazon.com? No. Color.com? Maybe.Comments added version for Slideshare. CC remix with attribution for non-commercial use.
  • 35. Small StuffComments added version for Slideshare. CC remix with attribution for non-commercial use.
  • 36. Tiny stuffComments added version for Slideshare. CC remix with attribution for non-commercial use.
  • 37. 1. When you want to build something that works 2. How? Make them a partner; give them building blocks 3. But not when the questions are too everyday or too small; it doesn’t replace usabilityComments added version for Slideshare. CC remix with attribution for non-commercial use.
  • 38. Thanks!Comments added version for Slideshare. CC remix with attribution for non-commercial use.
  • 39. Acknowledgements and ThanksMason Poe, Emily Leahy, Stephen Taylor, Stephen Anderson, DerekSivvers, Jennifer Rode, Liz Sanders@@Zach PousmanDirector of Strategy and User ExperienceIQ Agencyzach.pousman@iqagency.comWork: www.iqagency.comFollow me @thinky on TwitterPersonal: www.thinky.orgComments added version for Slideshare. CC remix with attribution for non-commercial use.