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Case Study:Telematics DashboardZach Pousman                       IQ Agency                            www.iqagency.comDir...
What do drivers care about?Involving them in the processUX deliverablesFinal app design
Motto:“People are not robots.”
Efficiency?
Do they want to have fun?
Understanding driversPhoto credit: Bruce Weiner Microcar Museum (Isetta 1958)
Understanding driversPhoto credit: Bruce Weiner Microcar Museum (Isetta 1958)
OMG Awesome, amirite?!Photo credit: http://www.flickr.com/photos/toastforbrekkie/
Understanding driversPhoto credit: Bruce Weiner Microcar Museum (Isetta 1958)
[Current Application]
[Current Application]
Create meaning from       raw data                      WISDOM        MEANING                     KNOWLEDGE               ...
... and match with deeper       interactions                      WISDOM            CONFIDENCE                            ...
Target Audiences                                HOUSEHOLD ‘FLEET’ MANAGER                                Many multi-car ho...
Include end-users
Include end-users?
Design is messy    Co-creation & Co-design      User as design partner                               Traditional usability...
Move up the design hierarchyFrom Stephen Anderson [poetpainter.com]                                                       ...
H                                                                                                                        O...
Card sort &Dashboard DesignJ. Rode et al.ʻFuzzy FeltʼEthnography
5 participants 40-60 year old women Moms of teen drivers High HH income Savvy but not ‘techy’
‘Safety’J. Rode et al.ʻFuzzy FeltʼEthnography
‘Guilt’J. Rode et al.ʻFuzzy FeltʼEthnography
‘Trust’J. Rode et al.ʻFuzzy FeltʼEthnography
Wireframes + Final Design
P.10 HTI_InDrive_Wireframes_v2.3 | Dashboard - Multi Car                                                                  ...
Modified on Fri May 20 2011                                                                                              <F...
Family Monitoring - Family                                   Nancy                                     Michelangelo       ...
Arrived: 45min ago                                            Arrived: 3hrs ago                                        On ...
My Account | Logout                    Todays Family SnapshotDashboard                                                    ...
Thanks!Questions?Zach PousmanDirector of Strategy & UX@thinky on twitter
CHI*A CHI Atlanta September Showcase: Zach Pousman
CHI*A CHI Atlanta September Showcase: Zach Pousman
CHI*A CHI Atlanta September Showcase: Zach Pousman
CHI*A CHI Atlanta September Showcase: Zach Pousman
CHI*A CHI Atlanta September Showcase: Zach Pousman
CHI*A CHI Atlanta September Showcase: Zach Pousman
CHI*A CHI Atlanta September Showcase: Zach Pousman
CHI*A CHI Atlanta September Showcase: Zach Pousman
CHI*A CHI Atlanta September Showcase: Zach Pousman
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CHI*A CHI Atlanta September Showcase: Zach Pousman

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Presentation by Zach Pousman, Director of Strategy and UX at IQ (based in Atlanta). I present a case study of a new product that provides detailed driving history data and aggregates and presents it to drivers. What do drivers care about? What kind of product would they want? We invited some drivers to participate in a co-design activity and help us design a *usable* and more importantly *useful* product.

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Transcript of "CHI*A CHI Atlanta September Showcase: Zach Pousman"

  1. 1. Case Study:Telematics DashboardZach Pousman IQ Agency www.iqagency.comDirector of Strategy & UX@thinky on twitter
  2. 2. What do drivers care about?Involving them in the processUX deliverablesFinal app design
  3. 3. Motto:“People are not robots.”
  4. 4. Efficiency?
  5. 5. Do they want to have fun?
  6. 6. Understanding driversPhoto credit: Bruce Weiner Microcar Museum (Isetta 1958)
  7. 7. Understanding driversPhoto credit: Bruce Weiner Microcar Museum (Isetta 1958)
  8. 8. OMG Awesome, amirite?!Photo credit: http://www.flickr.com/photos/toastforbrekkie/
  9. 9. Understanding driversPhoto credit: Bruce Weiner Microcar Museum (Isetta 1958)
  10. 10. [Current Application]
  11. 11. [Current Application]
  12. 12. Create meaning from raw data WISDOM MEANING KNOWLEDGE INFORMATION DATACopyright © 2011 by IQ Agency 12
  13. 13. ... and match with deeper interactions WISDOM CONFIDENCE ENGAGEMENT MEANING KNOWLEDGE ACTION INFORMATION UNDERSTAND DATA VIEWCopyright © 2011 by IQ Agency 13
  14. 14. Target Audiences HOUSEHOLD ‘FLEET’ MANAGER Many multi-car households assign someone to be in charge of the vehicle sphere. Especially with teen drivers, parents have concerns about whether their children’s vehicles are in good working order. As well, they have worries about how well their kids drive, asking rhetorical questions like “Did they arrive safely?” “Are they (still) speeding around town?” and, to a lesser extent “Are they breaking their curfew or going places they shouldn’t?” Parents spend a lot of time and energy building trust with their teens, so adding in-Drive is delicate, since it can harm the balance of trust. PASSIONATE DRIVER A younger audience, and predominantly men, is focused on driving as an activity. They purchase cars because of how well they handle. They care about acceleration, g-forces, and their driving habits for their own sake. SUSTAINABILITY-MINDED Predominantly urban, and mostly female, this population is concerned with maximizing their mileage per gallon, their driving efficiency, and use these metrics as a way to quantify how well or poorly they (and their friends) drive.Copyright © 2011 by IQ Agency 14
  15. 15. Include end-users
  16. 16. Include end-users?
  17. 17. Design is messy Co-creation & Co-design User as design partner Traditional usability testing User as experimental subject
  18. 18. Move up the design hierarchyFrom Stephen Anderson [poetpainter.com] Meaningful Pleasurable Convenient Usable Reliable Functional
  19. 19. H O T TI APPLICATION DESIGN MAXIMS P! ELEGANT FAST SIMPLE The aesthetic is clean, almost The app should load quickly. The The app is as complicated as spartan. Our job is to bring a first screen an inspiring zen-like necessary but no more. The user’s data to life, to let it speak. dashboard. It should be fast to get experience should be easy and it The data should be the hero, and a an overview (and move on with should always be clear what do to user should feel excited and life) or, sparked by something next. Features are where they engaged as he or she explores. interesting or an alert, dig in and should be -- when you look for a explore. feature, the first place you look Data should be labeled, so that a should be the place its found. user knows what is being shown HELPFUL and data tables should be The app is cheerful and helpful. If there is a simpler way to do available. We want it to feel nearly something we do it (even if that clairvoyant, which is the sum total means a 0.01% edge case is Fonts matter and the little of the UX, the design, and the app frustrating or even impossible). function icons are also important. features. The app doesnt talk The colors scheme(s) should down to users but it does help FUN / ENJOYABLE enhance the experience, not be an them when they ask for it. This is an up-market product. experience, so we recommend a Drivers will come here with needs minimal or monochrome main The application should be chock and tasks to accomplish, but palette. We reserve red-yellow- full of tips and tricks, helping they’ll return again and again if we green for status indicators. people to use the data that’s make the experience fun and give collected, and leverage ‘smart the app a bit of personality. defaults’ for settings.Copyright © 2011 by IQ Agency 19
  20. 20. Card sort &Dashboard DesignJ. Rode et al.ʻFuzzy FeltʼEthnography
  21. 21. 5 participants 40-60 year old women Moms of teen drivers High HH income Savvy but not ‘techy’
  22. 22. ‘Safety’J. Rode et al.ʻFuzzy FeltʼEthnography
  23. 23. ‘Guilt’J. Rode et al.ʻFuzzy FeltʼEthnography
  24. 24. ‘Trust’J. Rode et al.ʻFuzzy FeltʼEthnography
  25. 25. Wireframes + Final Design
  26. 26. P.10 HTI_InDrive_Wireframes_v2.3 | Dashboard - Multi Car Modified on Fri May 20 2011 NOTES | PSD 2c | PSD 2b - MB designed by This page is available for Mercedes Benz <F.Name, L.Name> A Car Selector: <Year Make Model> img Feature shall only be available on accounts with multiple cars. On Click, system shall display a drop drown list with other available vehicles to A select: My Account | Logout Vehicle Health - Nancy Dashboard Overview Diagnostics Diagnostics Summary <F.Name L.Name> <Year Make Model> img Change Car Driving Reports Radiator Electrical Service Required Wiring Emissions lorem ipsum Breaks: 20% Vehicle Health <F.Name L.Name> <Year Make Model> img Battery Oil: 10% Family Monitor Emissions All Other Systems OK <F.Name L.Name> Tires 30% OFF <Year Make Model> img Next Oil Change 10% OFF Powertrain Mechanical Breaks Next Scheduled Maintenance <F.Name L.Name> <Year Make Model> img Family Monitoring - Family Nancy Michelangelo Lucy Tip lorem ipsum <Year Make Model> <Year Make Model> <Year Make Model> img img img 4 Alerts 2 Alerts 3 Alerts Lorem ipsum dolor sit amet, consectetur Current Location Current Location Current Location adipisicing elit, sed + Satellite + Satellite + Satellite do eiusmod tempor incididunt. Arrived: 45min ago Arrived: 3hrs ago On the go: 10min ago <Fence Name> <Fence Name> A My Driving - Nancy | This Week Week Total Miles: 263mi Max Speed: 87mph Stats Avg. Trip: 34mi Avg. Speed: 43mph Combined MPG: 33 WED 20 THU 21 FRI 22 SAT 23 SUN 24 MON 25 TODAY 26 50 50 50 50 50 50 40 40 40 40 30 63mi 30 40mi 40mi 38mi 30mi 32mi 20mi 2 Trips 4 Trips 4 Trips 2 Trips 2 Trips 4 Trips 4 Trips Miles / Day Miles / Day Map It Map It Map It Map It Map It Map It Map It Map It! Map It! Map It! Map It! Map It! Map It! Map It! FooterIQ Interactive 280 Interstate North Circle SE, Suite 300, Atlanta GA 30339 p 404.255.3550 f 770.956.8014 iqinteractive.comCopyright 2011 IQ Interactive Confidential and Proprietary
  27. 27. Modified on Fri May 20 2011 <F.Name, L.Name> <Year Make Model> img A My Account | Logout Vehicle Health - NancyDashboardOverview Diagnostics Diagnostics SummaryDriving Reports Radiator Electrical Service Required Wiring Emissions lorem ipsum Breaks: 20%Vehicle Health Battery Oil: 10%Family Monitor Emissions All Other Systems OK Tires 30% OFF Next Oil Change 10% OFF Powertrain Mechanical Breaks Next Scheduled Maintenance Family Monitoring - Family Nancy Michelangelo LucyTip lorem ipsum <Year Make Model> <Year Make Model> <Year Make Model> img img img 4 Alerts 2 Alerts 3 AlertsLorem ipsum dolor sitamet, consectetur Current Location Current Location Current Locationadipisicing elit, sed + Satellite + Satellite + Satellitedo eiusmod temporincididunt.
  28. 28. Family Monitoring - Family Nancy Michelangelo LucyTip lorem ipsum <Year Make Model> <Year Make Model> <Year Make Model> img img img 4 Alerts 2 Alerts 3 AlertsLorem ipsum dolor sitamet, consectetur Current Location Current Location Current Locationadipisicing elit, sed + Satellite + Satellite + Satellitedo eiusmod temporincididunt. Arrived: 45min ago Arrived: 3hrs ago On the go: 10min ago <Fence Name> <Fence Name> A My Driving - Nancy | This Week Week Total Miles: 263mi Max Speed: 87mph Stats Avg. Trip: 34mi Avg. Speed: 43mph Combined MPG: 33 WED 20 THU 21 FRI 22 SAT 23 SUN 24 MON 25 TODAY 26 50 50 50 50 50 50 40 40 40 40 30 63mi 30 40mi 40mi 38mi 30mi
  29. 29. Arrived: 45min ago Arrived: 3hrs ago On the go: 10min ago <Fence Name> <Fence Name> AMy Driving - Nancy | This Week Week Total Miles: 263mi Max Speed: 87mph Stats Avg. Trip: 34mi Avg. Speed: 43mph Combined MPG: 33 WED 20 THU 21 FRI 22 SAT 23 SUN 24 MON 25 TODAY 26 50 50 50 50 50 50 40 40 40 40 30 63mi 30 40mi 40mi 38mi 30mi 32mi 20mi 2 Trips 4 Trips 4 Trips 2 Trips 2 Trips 4 Trips 4 TripsMiles / DayMiles / Day Map It Map It Map It Map It Map It Map It Map It Map It! Map It! Map It! Map It! Map It! Map It! Map It! Footer
  30. 30. My Account | Logout Todays Family SnapshotDashboard Satellite Nancy + Refresh img <Year Make Model>Driving Reports At College 3hrs agoVehicle Health College Fence(s): ON OFF A HomeFamily Monitoring Monitor Track: Show ON Hide OFF Alert History Michelangelo <Year Make Model> img At Airport 20min ago Fence(s): ON OFF Work Track: Show ON Hide OFF Boyfriend Lucy <Year Make Model> img On the go 10min ago Boyfriend Fence(s): ON OFF Airport Track: Show ON Hide OFF Fences + Add Fence Fence Alerts View Full History Name Days / Times Type Status Edit Alerts - Last 5 S, M, T, W. T, F, S • Enter, Exit Edit 1/1/10 4:30pm Home Enabled Left <Fence Name or Address 10:00pm - 10:00am • SMS, Email Delete 1/1/10 4:30pm S, M, T, W. T, F, S • Enter Edit Left <Fence Name or Address College Enabled 1/1/10 4:30pm B 10:00pm - 10:00am • Email Delete Left <Fence Name or Address S, M, T, W. T, F, S • Exit Edit
  31. 31. Thanks!Questions?Zach PousmanDirector of Strategy & UX@thinky on twitter
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