The map of Greater Hungary
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The Map as an Ideological Tool in the New Media Age: The Case of Greater Hungary

The Map as an Ideological Tool in the New Media Age: The Case of Greater Hungary

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  • What constitutes the Myth of Greater Hungary as revealed by many readers (at the site of the audience) and how is it perpetuated in the new media age by authors ( at the site of production) through its different reencodings?

The map of Greater Hungary The map of Greater Hungary Presentation Transcript

  • Maps as Ideological Toolsin the NewMediaAge
    The case of
    Greater Hungary
    Zsuzsanna Bacsa Palmer
    ENGL 806
  • Ubiquity of the image
  • Timeline
    WWI
    WWII
    1989
  • The authoritative power of maps
    Boundaries
    Lines
    Territories
    Colors
    Creating a country
    Drawing
    a line
  • Semiotic analysis
    Sign: the map- a (red) border line in a certain shape (‘Meaning’)
    Signified: The territory of Hungary before WWI
    -------------------------------------------------------------------------------------------------------------------
    Sign: The map of Greater Hungary (‘Form’)
    Signified: The Greatness/ Endurance/ Nostalgia/ Revisionism etc. of Hungary (‘Concept’)
    “The level of connotation of the visual sign (…) is the point where already coded signs intersect with the deep semantic codes of a culture and take on additional, more active ideological dimensions.“
    (Hall, 1980, p. 112).
    1st
    Level
    2nd
    Level
    Mythology/
    Connotation
    “If one wishes to connect a mythical schema to a general history, to explain how
    it corresponds to the interest of a definite society, in short, to pass from semiology
    to ideology, it is obviously at the level of the third type of focusing that one must place
    oneself: it is the reader of myths himself who must reveal their essential function”
    (Barthes, 1972, p. 129).
  • Questionnaire results
    Meanings
    Connotations
  • Questionnaire results
    When describing to others what Greater Hungary means how important would the following meanings be in your description?
  • Three re-encodings of the same image
  • References
    Barthes, R. (1972). Mythologies. New York: Hill and Wang.
    Car with Greater Hungary Sticker [Online Image] (2010) Retrieved April 11, 2011 from Origohttp://www.origo.hu/auto/20100514-milyen-kocsikkal-erkeztek-a-parlamenti-nyitasra-a-politikusok.html
    Clock –Greater Hungary [Online imagae] (n.d.) Retrieved April 12, 2011 from Alkupiachttp://alkupiac.hu/termekek/18399_kaurifa-faliora-tortenelmi-nagy-magyarorszag
    Deathskull (2010) Nagy Magyarorszag Greater Hungary Mozilla Firefox Persona. Retreived April 10, 2011 from Mozilla Firefox Personas Gallery http://www.getpersonas.com/en-US/persona/297219
    Greater Hungary with counties [Online image] (n.d.) Retrieved April 11, 2011 from Nagy MagyarorszagTajaihttp://www.magyarorszag-szep.hu/
    Greater Hungary Magnet [Online image] (n.d.) Retrieved April 8, 2011 from http://www.hutomagnesbolt.hu/
    Greater Hungary before WWI (Online image] (n.d.) Retrieved April 16, 2011 from http://www.antikregiseg.hu/kep_ajandek.php?nev=nagy-magyarorszag_terkepek_nagy-magyarorszag_terkepe_1821_magyar_nyelvu_terkep_156&id=_1
    Hall, S. (1980). Encoding/ Decoding in Centre for Contemporary Cultural Studies Culture, Media, Language: Working Papers in Cultural Studies . London: Hutchinson , pp. 128-138.
    Hand Drawing a Map [Online image] Retrieved April 16, 2011 from http://handdrawnplanet.blogspot.com/
    Hungary Today Map [Online image} (n.d.) Retrieved April 16, 2011 from http://cograf.hu/lexikon/foldrajz/magyarorszag-terkep.html
    Hungarian Flag [Online image] (n.d.) Retrieved April 8, 2011 from http://www.noihonlap.hu/sl/index.php?id=20&PHPSESSID=856cadfa168a0bbd9f9dc63360688be
    Hungary during WW II {Online Image] (n.d.) Retrieved April 11, 2011 from http://upload.wikimedia.org/wikipedia/commons/e/ec/Hungary_1938-1947.png
    LaPanteraRosa(2007) Nagy Magyarorszag/ Greater Hungary Photo [Online image] (2007) Retrieved April 11, 2011 from Flickr http://www.flickr.com/photos/pantera-rosa/4441129436
    Onesie with Greater Hungary [Online image] (n.d.) Retrieved April 12, 2011 from Shopmaniahttp://www.shopmania.hu/shopping~online-ferfi-ruha~vasarlas-nagy-magyarorszag-body-polo~p-4048476.html
    Tria-NON map image [Screen shot] (n.d.) Retrieved April 12, 2011 from YouTube, Karpatialeszmeg http://www.youtube.com/watch?v=sWVsrM0hqIc
    T-Shirt with Gretar Hungary [Online image] (n.d.) Retrieved April 8 , 2011 from http://www.turania.hu/catalog/rovidujju-polo/galleros-polo-nagymagyarorszag-pri-1417.html?reviews_id=474
    Zippo lighter with Greater Hungary engraving [Online image] (n.d.) Retrieved April 12, 2011 from Alkupiachttp://alkupiac.hu/termekek/21234_150-zippo-black-ice-nagy-magyarorszag-gravirral