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Launching A Successful Niche Blog

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A fast-forward guide to how to launch a successful niche blog, with Inspired Mag as a case study.

A fast-forward guide to how to launch a successful niche blog, with Inspired Mag as a case study.

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  • 1. Launching a Successful Niche Blog
    • zorzini.ro | inspiredm.com | okapipr.com
    HELLO!
  • 2. Launching a Successful Niche Blog
  • 3. Menu
      •   To Blog or Not to Blog?!
      •   Find Your Niche
      •   Preparations
      •   Start Blogging
      •   Smart Blogging
      •   Become Popular
      •   Drive Traffic & Get Some  Social Love
      •   Monetize
      •   Become a Top Dog
      •   Help Others
  • 4. Imma let you start but.. You should know that this is NOT a Get Rich Quick magic formula. You must work your ass !
  • 5. 1. To Blog or Not to Blog
  • 6. 1. To Blog or Not to Blog
    • YES
      •   you have quite some spare time
      •   you're creative
      •   you're not afraid to learn
    •  
    • NO
      • you can't manage negative feedback
      • you want to get rich in three months
      • you don't have another job
  • 7. 2. Find Your Niche
  • 8. 2. Find Your Niche
    • stuff you do + stuff you like + things you want to learn  
    •   - boring stuff - non lucrative things
    • = COOL THING        
  • 9. 2. Find Your Niche / Inspired Mag
      • make a research on the BuySellAds advertising marketplace
      • find out who are the biggest advertising sellers
      • could you do something like that?
      • what should you do better?
  • 10. 2. Find Your Niche / Tips
      • Design Blogs * slick design is a Must!
    •  
      • Freelancing Tips & Tricks
    •  
      • Mobile Apps 
    •  
      • Web & Air Apps
  • 11. 3. Preparations
  • 12. 3. Prepare
      •   come up with a creative name 
      •   hire / ask a friend to make you a cool identity
      •   buy a domain * short & easy to spell .com from GoDaddy
      •   get a premium Wordpress theme * Theme Forest
      •   customize it
      •   buy some cheap US hosting * Aplus.net
      •   install a tarcking service * Woopra or Analytics
      •   fine tune your blog * RSS feed, sidebar, About page, footer
  • 13. 4. Start Blogging
  • 14. 4. Start Blogging
      •   see what the other bloggers in your niche write about
      •   think of similar things but from a different perspective
      •   write ideas all day * ar work
      •   write around three posts per week
      •   create powerful titles 
      •   take your time to find some cool visuals for every post
      •   use a spell checker
      •   use tags and friendly permalinks
      •   repeat the above
  • 15. 5. Smart Blogging
  • 16. 5. Smart Blogging
      •   make at least one killer post per week
    •  
      •   don't be afraid to comment on competitor's blogs
    •  
      •   innovate! the most people are boring
    •  
      •   don't be TOO original
    •  
      •   don't have too high expectations
    •  
      •   don't forget to write down every single idea!
  • 17. 6. Become Popular
  • 18. 6. Become Popular
      •   make new friends
    •  
      •   use a shiny RSS feed icon and subscribers counter
    •  
      •   ask friends to comment 
    •  
      •   reply to all comments and emails 
    •  
      •   surprise your readers
    •  
      •   guest blog for other blogs in your niche
  • 19. 7. Get Some Social Love
  • 20. 7. Drive Traffic & Get Some Social Love
      •   write great content and the the traffic will come
    •  
      •   begin to write on a daily basis
    •  
      •   write sharable & bookmarkable posts
    •  
      •   create clickable titles
    •  
      •   follow lots of relevant people on Twitter
    •  
      •   shoot daily tweets and jump in relevant conversations
    •  
      •   don't overshare
  • 21. 7. Drive Traffic | Case Study
    • Inspired Magazine stats after the first six months:
      • 6.000 daily visitors
    •  
      • 14.000 daily views
    •  
      • 9.000 RSS subscribers
    •  
      • 20.000 Twitter followers
    •  
      • 2.700 weekly retweets
  • 22. 7. Get Some Social Love | Tips
      •   Social Media has overtaken porn as the #1 Web activity
      •   Facebook just hit 300 million active users
      •   Twitter will hit 18 million users by the end of 2009
      •   you must focus on the most popular services for your niche
      •   Twitter is the most popular social outlet for the design, development, and freelancing niches
      •   Twitter and Stumble Upon became a bigger traffic source than Digg
      •   there are various social news and social bookmarking services for every niche
    •  
  • 23. 8. Monetize
  • 24. 8. Monetize
      •   add some banners * BSA works best for those niches
    •  
      •   make a research to find relevant advertisers
    •  
      •   email possible advertisers 
    •  
      •   use legit affiliate services: sell Wordpress themes, HTML templates, iPhone Apps, hosting services -> full list @ the end
    •  
      • create smart infomercials / paid reviews
  • 25. 9. Become a Top Dog
  • 26. 9. Become a Top Dog
      •   build relationships with your competition
    •  
      •   interact with them on Twitter, Facebook, Digg & so on 
    •  
      •   guest blog for the top 10 blogs in your niche 
    •  
      •   exchange links with other top dogs 
    •  
      •   hit the homepage of social outlets (try some networking)
    •  
      •   deliver quality content on a daily basis no matter what
  • 27. 10. Help Others
  • 28. 10. Help Others
      •   promote cool newcomers on your blog
    •  
      •   share the social love with the others
    •  
      •   give free tips & tricks
    •  
      •   add fresh links to your blogroll no matter what Google PR they have
    •  
      •   drink some beers with local bloggers
  • 29. More Links
    • live case study > Inspired Magazine inspiredm.com  
    •  
    • social strategy > Okapi PR okapipr.com  
    •  
    • research > BuySellAds buysellads.com
    • live analytics > Woopra woopra.com
    • competition tracking > Compete compete.com
    •  
    • follow social comments live  > UberVu ubervu.com
  • 30. THANKS! @zorzini