It's Everywhere! Zaheer Nooruddin - Digital Storytelling Content - Internet Show Asia 2012

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"It's Everywhere" - a presentation by Zaheer Nooruddin at the Internet Show Asia conference on April 26, 2012 in Singapore, about how the meaning of media for brands has changed with the rise of …

"It's Everywhere" - a presentation by Zaheer Nooruddin at the Internet Show Asia conference on April 26, 2012 in Singapore, about how the meaning of media for brands has changed with the rise of social technologies, and how the Asian consumer understands, connects and participates in branded content and storytelling online today

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Transcript

  • 1. Asia-Pacific Social Influence It’s Everywhere! D/BM Analytics Strategy Activation
  • 2. Asia-Pacific Social Influence Digital & Social Analytics Strategy Activation Integration D/BM Analytics Strategy Activation
  • 3. Asia-Pacific Social Influence Content Connections D/BM Analytics Strategy Activation
  • 4. 1Asia-Pacific Social Influence King Content D/BM Analytics Strategy Activation
  • 5. Asia-Pacific Social Influence D/BM Analytics Strategy Activation
  • 6. 2Asia-Pacific Social Influence Serve the People D/BM Analytics Strategy Activation
  • 7. Asia-Pacific Social Influence Streams! D/BM Analytics Strategy Activation
  • 8. Asia-Pacific Social Influence Be human, humble D/BM Analytics Strategy Activation
  • 9. Asia-Pacific Social Influence D/BM Analytics Strategy Activation
  • 10. Asia-Pacific Social Influence D/BM Analytics Strategy Activation
  • 11. Asia-Pacific Social Influence Listen D/BM Analytics Strategy Activation
  • 12. Asia-Pacific Social Influence D/BM Analytics Strategy Activation
  • 13. Asia-Pacific Social Influence Lighten up D/BM Analytics Strategy Activation
  • 14. Asia-Pacific Social Influence D/BM Analytics Strategy Activation
  • 15. Asia-Pacific Social Influence Max the medium D/BM Analytics Strategy Activation
  • 16. Asia-Pacific Social Influence D/BM Analytics Strategy Activation
  • 17. Asia-Pacific Social Influence Longs! D/BM Analytics Strategy Activation
  • 18. Asia-Pacific Social Influence Usefulness D/BM Analytics Strategy Activation
  • 19. Asia-Pacific Social Influence Entertaining Searchable Informative Debate Newsworthy Shareable D/BM Analytics Strategy Activation
  • 20. Asia-Pacific Social Influence Uniqueness D/BM Analytics Strategy Activation
  • 21. Asia-Pacific Social Influence Original Different Personal Compelling Real-time D/BM Analytics Strategy Activation
  • 22. Asia-Pacific Social Influence Visualize! D/BM Analytics Strategy Activation
  • 23. Asia-Pacific Social Influence D/BM Analytics Strategy Activation
  • 24. Asia-Pacific Social Influence Video! D/BM Analytics Strategy Activation
  • 25. Visual StorytellingAsia-Pacific Social Influence D/BM Analytics Strategy Activation
  • 26. Asia-Pacific Social Influence 2,000,000,000 D/BM Analytics Strategy Activation
  • 27. Asia-Pacific Social Influence D/BM Analytics Strategy Activation
  • 28. Shorts SharingAsia-Pacific Social Influence Engagement Search Time Everywhere D/BM Analytics Strategy Activation
  • 29. 1 A Good StoryAsia-Pacific Social Influence D/BM Analytics Strategy Activation
  • 30. 2 Design ImpactAsia-Pacific Social Influence D/BM Analytics Strategy Activation
  • 31. 3 TransmediaAsia-Pacific Social Influence D/BM Analytics Strategy Activation
  • 32. 4 RichmediaAsia-Pacific Social Influence D/BM Analytics Strategy Activation
  • 33. 5 VinterestAsia-Pacific Social Influence D/BM Analytics Strategy Activation
  • 34. 6 VaudioAsia-Pacific Social Influence D/BM Analytics Strategy Activation
  • 35. 7 Being humanAsia-Pacific Social Influence D/BM Analytics Strategy Activation
  • 36. 8 Her storyAsia-Pacific Social Influence D/BM Analytics Strategy Activation
  • 37. IntegrationAsia-Pacific Social Influence D/BM Analytics Strategy Activation
  • 38. Asia-Pacific Social Influence Experience Search Consumption D/BM Analytics Strategy Activation
  • 39. Asia-Pacific Social Influence Zaheer Nooruddin Digital Strategy Burson-Marsteller Asia Pacific D/BM Analytics Strategy Activation
  • 40. Asia-Pacific Social Influence @Digible Digitalbursonmarsteller.com D/BM Analytics Strategy Activation