Zoomstra Workbooks	     For Lead Nurturing
Your Challenge	•  Trade shows, webinars and online marketing  programs create a big pool of contacts for your  business. 	...
Zoomstra Workbooks	•  Simple way to engage every contact with  information relevant to their situation.•  Enables you to n...
Zoomstra.com	   Pull together     relevant        Distribute custom   Analyze audienceinformation into a   workbook to a s...
Zoomstra Workbooks	            A simple step-by-step guide	       Pull together information from the web,          marketi...
Zoomstra Workbooks	           Quickly Aggregate 	           Several types of information	           •  Text Pages	        ...
Zoomstra.com	   Pull together     relevant        Distribute custom   Analyze audienceinformation into a   workbook to a s...
Distribution options	           Bulk add an email list to Zoomstra	       Enable self registration via a provided URL 	Ret...
One click* email access	              •    Contacts receive an email                   with welcome note and              ...
Zoomstra.com	   Pull together     relevant        Distribute custom   Analyze audienceinformation into a   workbook to a s...
Lead analysis	•  Determine who is engaged with the content and  moving along in the workbooks. 	•  Identify interested con...
Reporting
Zoomstra Workbooks	   Create your first Lead     nurturing program	         for FREE	             	    www.zoomstra.com
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Zoomstra for lead nurturing

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Nurture leads from your webinars, trade shows, campaigns as well as your partners and resellers to keep them moving forward in your sales cycle. Create your first lead nurturing program for FREE at www.zoomstra.com

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Zoomstra for lead nurturing

  1. 1. Zoomstra Workbooks For Lead Nurturing
  2. 2. Your Challenge •  Trade shows, webinars and online marketing programs create a big pool of contacts for your business. •  PROBLEM: Your company doesn’t have the sales resources to invest in working each and every one of those contacts. •  So you either ignore most of those leads or simply follow up with an email and a set of attachments hoping for conversion.
  3. 3. Zoomstra Workbooks •  Simple way to engage every contact with information relevant to their situation.•  Enables you to nurture leads with education, expertise and evidence all wrapped together in a step-by-step guide. •  Let’s you monitor activity to bubble up the best contacts for the sales team to focus on.
  4. 4. Zoomstra.com Pull together relevant Distribute custom Analyze audienceinformation into a workbook to a set progress by Zoomstra of contacts Workbook Workbook
  5. 5. Zoomstra Workbooks A simple step-by-step guide Pull together information from the web, marketing materials from your file stores and knowledge from your head Short, valuable content easily consumed by your audience
  6. 6. Zoomstra Workbooks Quickly Aggregate Several types of information •  Text Pages •  Blog style editing •  Smart Checklists •  Include descriptions, links, downloads •  Embedded Web Content •  Videos, Streaming Content web objects •  Documents Files •  PPT, DOC, PDF, XLS and more
  7. 7. Zoomstra.com Pull together relevant Distribute custom Analyze audienceinformation into a workbook to a set progress by Zoomstra of contacts Workbook Workbook
  8. 8. Distribution options Bulk add an email list to Zoomstra Enable self registration via a provided URL Retrieve contact lists from 3rd party applications including GotoMeeting*, MailChimp* and SalesForce* *Roadmap
  9. 9. One click* email access •  Contacts receive an email with welcome note and table of contents for the nurturing guide. •  With one click a browser opens the guide. It’s all track-able and no password is needed to start. *Roadmap - One click expected availability 8/30/2012
  10. 10. Zoomstra.com Pull together relevant Distribute custom Analyze audienceinformation into a workbook to a set progress by Zoomstra of contacts Workbook Workbook
  11. 11. Lead analysis •  Determine who is engaged with the content and moving along in the workbooks. •  Identify interested contacts for sales team follow up. •  Visualize activity and determine where to add value and improve nurturing.
  12. 12. Reporting
  13. 13. Zoomstra Workbooks Create your first Lead nurturing program for FREE www.zoomstra.com

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