Continuous Learning Programs for Channel Partners
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Continuous Learning Programs for Channel Partners

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Continuous Learning Programs for Channel Partners Presentation Transcript

  • 1. Capture more mindshare with Channel Partners Continuous learning programs for Channel Partner successImprove retention& drive better resultsThe Sales Enablement Platform for Continuous Learning
  • 2. Keys to winning partner mindshare • Know how your products stand YOUR out from the crowd ISV • Communicate your differences to the Channel Reps • Stay top of mind to keep your products sellingThe Sales Enablement Platform for Continuous Learning
  • 3. How do you do enable partners today? • Face to face training events YOUR ISV • Online training classes • Reliance on partner liaisons • Sales tools pushed to shared file folders or portalsThe Sales Enablement Platform for Continuous Learning
  • 4. Current methods fall short... • In-person training is expensive, resource constrained & infrequent. • E-Courses take months to prepare, are rigid and become outdated quickly. • Content absent context & best practices doesn’t get used. And your revenue suffers here’s why...The Sales Enablement Platform for Continuous Learning
  • 5. After a training event your products are no longer top of mind in just a few weeks Training Session or eCourse Top of mind Selling team retention Lost among the other ISVs # of weeksThe Sales Enablement Platform for Continuous Learning
  • 6. Continuous learning programs can keep your business top of mind • Engage with each channel partner rep and enhance one-time training with an ongoing conversation about your products and services. • Reinforce key messages and provide timely, relevant information. • Gain actionable insight into the characteristics of successful partners.The Sales Enablement Platform for Continuous Learning
  • 7. Resulting in your products and solutions being sold more often Training Session Send product updates Provide a or eCourse & success stories Publish a step-by-step testimonial mini-campaign Top of mind Selling team retention Lost among the other ISVs # of weeksThe Sales Enablement Platform for Continuous Learning
  • 8. Zoomstra simplifies continuous learning programs 1 Create channels 2 Add users 3 Publish workbooks • Account Executives • Import email addresses • Solution selling guides • Sales Engineers • Provide self-registration via • How-to & examples • Marketing Teams a URL • Information updates • Premium partners • Add to leads/contacts in • Tips & tricks • Etc... Salesforce.com • Mini-campaigns Zoomstra delivers actionable information directly to user inboxes Users get one click access to easily consumable information & guidance You get visibility and insight into actions and activitiesThe Sales Enablement Platform for Continuous Learning
  • 9. Zoomstra helps companies onboard partners & establish an information flow Infratel Partner Enablement Program showing the table of Parallels Desktop for Mac Enterprise Edition global contents of the getting started workbook for new enablement program showing the channel dashboard for partners. a user.The Sales Enablement Platform for Continuous Learning
  • 10. Try Zoomstra Yourself Powerful, Easy to Use, Affordable Visit www.zoomstra.comThe Sales Enablement Platform for Continuous Learning