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  • 1. zoommedia.com Reaching Mobile & Smartphone Users with ZoomFitness
  • 2. The ZoomFitness Video Network™ is seen on multiple overhead screens and can be heard through the ambient audio system throughout Zoom’s health club locations. • Branded for each specific fitness chain • Music that members workout to • Health & wellness content • Sports schedules • Health club promotional announcements 2 The ZoomFitness Network Video advertising options include Commercials or non-sound Digital Signage. Zoom Television Commercials & Digital Signage Backlit Billboards Experiential Programs Zoom also offers fixed media advertising and customized experiential programs.
  • 3. MRI:Doublebase 2012 Zoomfitness network, Base = A18+ ZoomFitness TM Patrons Use Top Wireless Service Brands AT&T Index 124 Sprint Index 123 Verizon Wireless Index 114 T-Mobile Index 109
  • 4. Fitness Consumers Spend on Mobile Devices Spent $101- $200 on Mobile Phone/Smartphone Index 147 Spent $201- $400 on Mobile Phone/Smartphone Index 118 $100+ Average Monthly Cell Phone/Smartphone Bill Index 127 Source: GfK MRI Doublebase 2012 “ZoomFitness network”, base A18+
  • 5. Fitness Consumer Cell Phone/Smartphone Activities I am interested in watching video clips on my cell phone Index 122 I am interested in watching live TV on my cell phone Index 115 Watched a video clip Index 163 Watched a downloaded or streamed TV program Index 147 Accessed the Internet Index 142 Watched other video Index 142 Source: GfK MRI Doublebase 2012 “ZoomFitness network”, base A18+
  • 6. Fitness Consumers Download Music, Games & Apps Cell Phone/Smartphone Activities in the last 30 days: Listened to music Index 153 Downloaded a song Index 140 Downloaded a game Index 134 Downloaded an app Index 119 Source: GfK MRI Doublebase 2012 “ZoomFitness network”, base A18+