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ZoomFitness Running Deck
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  • 1. Run with ZoomFitnessReaching Passionate Runners zoommedia.com
  • 2. Running EnthusiastsZoomFitness Patrons Are Passionate RunnersZoomFitness patrons… IndexParticipated in a Marathon/Triathlon 268Jogging/Running 2+ Times a Week 256Foreign or Domestic Travel Activities 252[Jogging/Running]Sports Events Attended[Marathon/Road Running/Triathlon & 196Other Endurance Events]Sports Events Attended [Track & Field] 146Source: 2012 GfK MRI Doublebase, Base = A18-49ZoomFitness definition: A18-49 who engaged in a regular physical fitness 2routine 2+ times per week at a health club over the past year
  • 3. Invest in RunningZoomFitness Patrons Spend on Running Gear and Apparel ZoomFitness patrons… Index Total Spent on Running Clothes Over Past 12 Months [$150+] 315 Total Spent on Athletic/Workout Wear Over Past 12 Months [$100+] 283 Total Spent of Running/Jogging Shoes [$150+] 248 Total Spent of Running/Jogging Shoes [$75+] 215 # of Running/Jogging Shoes Purchased [3+] 208Source: 2012 GfK MRI Doublebase, Base = A18-49ZoomFitness definition: A18-49 who engaged in a regular physical fitness routine 2+ times per week at a health clubover the past year
  • 4. First to TryZoomFitness Consumers are the first to try new brands andproducts in the following categories:Exercise & Fitness Index 283Health & Wellness Index 207Sports Index 182Source: GfK Custom Research North America 2012. Online survey of 2,010 Adults 18-54, 95% Confidence Level. Online methodology is representative of thetotal US population. Index based on health club members vs. non-health club members surveyed.© 2012 Zoom Media Corp. All Rights Reserved. 4
  • 5. People Who Watch Top CableNetworks Are Not Runners % of viewers who Rank Cable Network do not jog/run 2+ times per week 1 Adult Swim 94% 2 USA Network 94% 3 FX 94% 4 AMC 94% 5 A&E 94% 6 MTV 93% 7 History Channel 93% 8 TBS 93% 9 Discovery Channel 93% 10 ESPN 92% Source: GfK MRI Doublebase 2012: Sports Jogging/Running - Personally Participated 2+ times per week in the past year Base: A18-49
  • 6. Readers of Fitness MagazinesAre Not Runners % of readers who Rank Magazine do not jog/run 2+ times per week 1 Muscle & Fitness 93% 2 Men’s Fitness 92% 3 Women’s Health 91% 4 Health 91% 5 Men’s Journal 90% 6 Men’s Health 90% 7 Self 88% 8 Fitness 88% 9 Shape 87% 10 Runner’s World 65% Source: GfK MRI Doublebase 2012: Sports Jogging/Running - Personally Participated 2+ times per week in the past year Base: A18-49
  • 7. Thank You!For more information please contact: