ZoomFitness: Reaching the Ideal Retail TargetAvid Consumers and Active Shoppers                                        zoo...
Why ZoomFitness ?                                                           TMReach the Ideal EntertainmentConsumer in the...
ZoomFitness are Active ShoppersClothing Expenditures Amount Spent [$2,000+]                                               ...
ZoomFitness Consumers Shop at a Variety of Retailers Sport’s Authority                                                    ...
Fitness Consumers Spend on Athletic ClothingSports $100+ on Running Clothing                                      Index 30...
ZoomFitness Patrons Purchase a Range of Active ApparelWomen’s Sports Bra                                       Index 228Bi...
Fitness Consumers Are Avid ConsumersI Think Shopping is a Great Way to Relax                                              ...
Fitness Consumers Are the People YouWant to ReachGive Advice Extremely/Very Often                                         ...
Appendix           zoommedia.com
Retail Category - Top 5 Entertainment Cable Nets       Consumer Comparison                                                ...
Retail Category - Top 5 Entertainment Cable Nets       Consumer Comparison                                                ...
Retail Category - Top 5 Entertainment Cable Nets       Consumer Comparison                                                ...
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ZoomFitness Retail Category Deck

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Zoom Media & Marketing Retail Category Deck for ZoomFitness

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ZoomFitness Retail Category Deck

  1. 1. ZoomFitness: Reaching the Ideal Retail TargetAvid Consumers and Active Shoppers zoommedia.com
  2. 2. Why ZoomFitness ? TMReach the Ideal EntertainmentConsumer in the ZoomFitnessNetwork: • Affluent ($100K+ Average HHI) • 50 Million Monthly Impressions • Educated (Bachelor’s Degree+ Index 169) • Frequency Average 3X per week • 47 Minute Dwell TimeEngage target audience in a relevantviewing environment with commercialsw/ sound, custom digital content, staticbillboard & promotional offerings inZoomFitness. MRI:Doublebase 2011. Base = A18+ “zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness, October 2011 in MRI via Clear Decisions)
  3. 3. ZoomFitness are Active ShoppersClothing Expenditures Amount Spent [$2,000+] Index 187Super Influential Consumers - Fashion Index 146Purchase clothing at department stores Index 135MRI:Doublebase 2011. Base = A18+“zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness, October 2011 in MRIvia Clear Decisions)
  4. 4. ZoomFitness Consumers Shop at a Variety of Retailers Sport’s Authority Index 183 Dick’s Sporting Goods Index 182 T.J. Maxx Index 166 Foot Locker Index 150 Target Index 147 Kohl’s Index 127 Marshall’s Index 124MRI:Doublebase 2011. Base = A18+“zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness, October 2011 in MRIvia Clear Decisions)
  5. 5. Fitness Consumers Spend on Athletic ClothingSports $100+ on Running Clothing Index 300Spent $150+ on Athletic/Workout Wear Index 252Spent $75+ on Running/Jogging Shoes Index 217Spent $150+ on Sports Clothing Index 207Purchased 2+ Pairs of Running/Jogging Shoes Index 186Spent $150+ on Athletic Shoes Index 183 MRI:Doublebase 2011. Base = A18+ “zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness, October 2011 in MRI via Clear Decisions)
  6. 6. ZoomFitness Patrons Purchase a Range of Active ApparelWomen’s Sports Bra Index 228Bicycle Clothing Index 199Team Sports Clothing Index 174Men’s Sweatpants Index 170Women’s Sweatshirt Index 167Hiking/Backpacking Index 164ClothingWomen’s Swimsuit Index 155Men’s Swimsuit Index 149 MRI:Doublebase 2011. Base = A18+ “zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness, October 2011 in MRI via Clear Decisions)
  7. 7. Fitness Consumers Are Avid ConsumersI Think Shopping is a Great Way to Relax Index 131Regularly Recommend on Shopping Index 128Experienced Shoppers Index 119I Like to Shop Around Before Buying Index 118Source: GfK Custom Research North America 2012. Online survey of 2,010 Adults 18-54, 95% Confidence Level. Online methodologyis representative of the total US Population. Index based on health club members vs. non-health club members surveyed.
  8. 8. Fitness Consumers Are the People YouWant to ReachGive Advice Extremely/Very Often Index 192Consider Self to Be Very Social Index 157Buy Based on Quality, Not Price Index 143Are Leaders Index 136Are Confident Index 132Want to Learn and Explore About Index 118New ThingsSource: GfK Custom Research North America 2012. Online survey of 2,010 Adults 18-54, 95% Confidence Level. Online methodologyis representative of the total US Population. Index based on health club members vs. non-health club members surveyed.
  9. 9. Appendix zoommedia.com
  10. 10. Retail Category - Top 5 Entertainment Cable Nets Consumer Comparison Food ZoomFitness ESPN TBS TNT USA Network Purchased Women’s Sports Bra 228 73 108 94 99 125 Purchased Women’s Sweatpants 157 74 109 101 106 130 Purchased Men’s Sweatshirt 164 137 109 103 110 98 Purchased Bicycle Clothing 199 117 100 91 90 86MRI:Doublebase 2011. Base = A18+ TM“zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness,October 2011 in MRI via Clear Decisions). TV Networks pulled based on entertainmentnetworks watched in past 7 days during primetime , excluding news and educational ZoomFitness Deliversprograms
  11. 11. Retail Category - Top 5 Entertainment Cable Nets Consumer Comparison Food ZoomFitness ESPN TBS TNT USA Network Purchased 2+ Pairs of 229 100 110 105 103 116 Aerobics/Fitness Shoes Spent $75+ on Athletic Shoes 172 123 112 107 107 109 Expenditures Amount Spent Last 6 150 102 101 100 98 120 Months [$150 +]MRI:Doublebase 2011. Base = A18+ TM“zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness,October 2011 in MRI via Clear Decisions). TV Networks pulled based on entertainmentnetworks watched in past 7 days during primetime , excluding news and educational ZoomFitness Deliversprograms
  12. 12. Retail Category - Top 5 Entertainment Cable Nets Consumer Comparison Food ZoomFitness ESPN TBS TNT USA Network Shop at Dick’s Sporting Goods 182 142 120 109 113 109 T.J. Maxx 166 91 98 99 99 128 Sport’s Authority 183 147 110 112 107 121 Target 147 98 105 99 101 116MRI:Doublebase 2011. Base = A18+ TM“zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness,October 2011 in MRI via Clear Decisions). TV Networks pulled based on entertainmentnetworks watched in past 7 days during primetime , excluding news and educational ZoomFitness Deliversprograms
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