ZoomFitness Electronics Category Deck

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Zoom Media & Marketing Electronics Category Deck for ZoomFitness

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ZoomFitness Electronics Category Deck

  1. 1. Electronics Category DeckPresented to:By: zoommedia.com
  2. 2. Why ZoomFitness ? TMReach the Ideal Electronics Target inthe ZoomFitness Network: • Affluent ($100K+ Average HHI) • 50 Million Monthly Impressions • Educated (Bachelor’s Degree+ Index 169) • Frequency Average 3X per week • 47 Minute Dwell TimeEngage target audience in a relevantviewing environment with commercialsw/ sound, custom digital content, staticbillboard & promotional offerings inZoomFitness. MRI:Doublebase 2011. Base = A18+ “zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness, October 2011 in MRI via Clear Decisions)
  3. 3. Fitness Consumers & Mobile/Smartphones Fitness Consumers Spend on Cell Phones Spent $101-200 on Cell Index 166 phone/Smartphone Purchase Cell Phone/Smartphone Average Monthly Index 143 Bill $100+ Cell Phone/Smartphone Average Monthly Index 133 Bill $200+ Cell Phone/Smartphone Agreement Index 122 Type: Monthly Plan with Contract Cell Phone Brands Fitness Consumers Use Apple iPhone Index 173 Blackberry Index 159 LG Index 113MRI:Doublebase 2011. Base = A18+“zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness, October 2011 in MRI via Clear Decisions)
  4. 4. Fitness Consumers & Cameras Camera types own [Digital SLR Index 168 Single Lens Reflex] Spent $300+ on camera Index 164 Spent $100-199 on camera Index 150 Camera types own [Digital Point Index 148 and Shoot] HH owns a digital camcorder Index 127MRI:Doublebase 2011. Base = A18+“zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness, October 2011 in MRI via Clear Decisions)
  5. 5. ZoomFitness Consumers &Television SetsHH owns a plasma TV Index 143HH owns a big screen TV (36"-42“) Index 129HH owns a HDTV Index 121HH owns a large screen TV set (27"-35“) Index 116MRI:Doublebase 2011. Base = A18+“zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness, October 2011 in MRI via Clear Decisions)
  6. 6. ZoomFitness Consumers & Home EntertainmentHH owns MP3 player docking system Index 142Home theater/entertainment system Index 123Owns digital video recorder (DVR) Index 121HH owns surround sound speakers Index 121HH owns a DVD/Blu-ray player Index 117MRI:Doublebase 2011. Base = A18+“zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness, October 2011 in MRI via Clear Decisions)
  7. 7. Fitness Consumers & Netbooks, Tablets and E-readers Read Books, Magazines, Newspapers and other Media Using a Tablet Index 166 or E-reader Owns Any Tablet or E-reader Index 143 Personal Computers Types HH Owns [Netbook] Index 133 Personal Computers Types HH Owns [Laptop/Notebook/Tablet] Index 122MRI:Doublebase 2012 Base = A18+“zoomfitness network” defined as: A18-49 who engage in a regular physical fitness routine 2+ times per week at a health club
  8. 8. Fitness Consumers & Computers Has handheld computer or PDA Index 196 Owns an Apple MacBook Index 145 Owns an iMac Index 138 Likely to purchase a laptop in next 12 months Index 124 Owns all-in-one printer/copier/scanner Index 120 Owns a non-Apple brand computer Index 114 HH owns a personal computer Index 113MRI:Doublebase 2011. Base = A18+“zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness, October 2011 in MRI via Clear Decisions)
  9. 9. Fitness Consumers are an Ideal Electronics TargetSuper Influential Consumers [Home Index 148Electronics]One mobile device that can do Index 119everything is convenientFind technology/electronics product I Index 116like, I recommend to othersLike to Read Reviews Before Buying Index 116New Technology or Electronics MRI:Doublebase 2011. Base = A18+ “zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness, October 2011 in MRI via Clear Decisions)
  10. 10. Give advice extremely/very often Index 192 Consider self to be very social Index 157 Buy based on quality, not price Index 143 Are confident Index 132 Are Leaders Want to explore and Index 136 learn about new things Index 118Source: GfK Custom Research North America 2012.Online survey of 2,010 Adults 18-54, 95% ConfidenceLevel. Online methodology is representative of the total USPopulation. Index based on health club members vs. non- Fitness Consumers are the peoplehealth club members surveyed. you want to reach © 2011 Zoom Media Corp. All rights reserved.
  11. 11. Appendix zoommedia.com
  12. 12. Electronics Category - Top 5 Entertainment Cable Nets Consumer Comparison Food ZoomFitness ESPN TBS TNT USA Network Have Handheld Computer or PDA 196 107 103 102 107 106 Purchased Cell Phone/Smartphone in 117 103 107 102 106 106 last 12 months Owns Digital Point and Shoot Camera 148 102 104 100 103 110 Owns a Portable GPS Navigation 138 112 109 105 108 110 DeviceMRI:Doublebase 2011. Base = A18+ TM“zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness,October 2011 in MRI via Clear Decisions). TV Networks pulled based on entertainmentnetworks watched in past 7 days during primetime , excluding news and educational ZoomFitness Deliversprograms
  13. 13. Electronics Category- Top 5 Entertainment Cable Nets Consumer Comparison Food ZoomFitness ESPN TBS TNT USA Network Owns a Plasma TV 143 110 108 111 104 105 Owns a MacBook 145 99 105 97 99 111 Cell Phone/Smartphone has 139 108 112 105 111 108 Bluetooth Cell Phone/Smartphone has MP3 165 111 117 107 114 108 PlayerMRI:Doublebase 2011. Base = A18+ TM“zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness,October 2011 in MRI via Clear Decisions). TV Networks pulled based on entertainmentnetworks watched in past 7 days during primetime , excluding news and educational ZoomFitness Deliversprograms
  14. 14. Electronics Category – Top 5 Entertainment Cable Nets Consumer Comparison Food ZoomFitness ESPN TBS TNT USA Network Have Internet Access at Home 121 108 108 107 107 111 Uses Wireless Connection to 145 108 112 105 105 111 Connect to Internet at Home Spent $300+ on Camera 164 103 98 99 96 114 Owns a Big Screen TV (36"-42“) 129 110 110 109 106 109MRI:Doublebase 2011. Base = A18+ TM“zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness,October 2011 in MRI via Clear Decisions). TV Networks pulled based on entertainmentnetworks watched in past 7 days during primetime , excluding news and educational ZoomFitness Deliversprograms

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