ZoomSocial Sports Category Deck

  • 145 views
Uploaded on

 

More in: Sports , News & Politics
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
145
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
2
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. zoommedia.com ZoomSocial: Delivering Sports Fans Presented to: By:
  • 2. Reach sports fans in the ZoomSocial Network: • Affluent ($69K Avg HHI) • Educated (Bachelor’s Degree+ Index 145) • Average 7 visits per month to ZoomSocial Venues • 86 Minute Dwell Time • 83% A18-34 Why ZoomSocialTM ? MRI:Doublebase 2012. Base = A18+ ZoomSocial network defined as A18-34 who go to bars/nightclubs 2+ times a month Engage target audience in a relevant viewing environment with Digital Signage, static billboard & promotional offerings in ZoomSocial.
  • 3. ZoomSocial Delivers Sports Fans MRI:Doublebase 2012. Base = A18+ ZoomSocial network defined as A18-34 who go to bars/nightclubs 2+ times a month Participate in fantasy sports league 445 Super Influential Consumers - Sports 268 Super Sports Fan 158
  • 4. ZoomSocial Patrons are Avid NFL Fans Attend NFL Weekend Games Index 295 Attend NFL Monday or Thursday Night Games Index 260 Attend NFL playoffs/Super Bowl Index 258 Visited NFL.com in past 30 days Index 199 Is a NFL Super Fan Index 152 Watched the NFL Playoffs/Super Bowl on TV Index 146 Watched Regular Season NFL Games on TV Index 141 MRI:Doublebase 2012. Base = A18+ ZoomSocial network defined as A18-34 who go to bars/nightclubs 2+ times a month
  • 5. ZoomSocial Patrons are Major NBA Fans Attend NBA Regular Season Games Index 266 Attend NBA Playoffs/Finals Index 242 Regularly Watch Professional Basketball Games on TV Index 188 Watched ABC NBA Playoffs/Finals on TV Index 173 Is a NBA Super Fan Index 140 MRI:Doublebase 2012. Base = A18+ ZoomSocial network defined as A18-34 who go to bars/nightclubs 2+ times a month
  • 6. Attended College Basketball Games Index 256 Paid Full Attention to CBS NCAA Men’s Basketball Tournament Index 205 Is a College Basketball Super Fan Index 166 Watched the NCAA Basketball Tournament on TV Index 156 ZoomSocial Patrons are College Basketball Enthusiasts MRI:Doublebase 2012. Base = A18+ ZoomSocial network defined as A18-34 who go to bars/nightclubs 2+ times a month
  • 7. ZoomSocial & Professional Soccer MRI:Doublebase 2012. Base = A18+ ZoomSocial network defined as A18-34 who go to bars/nightclubs 2+ times a month Regularly watch MLS Games on TV Index 231 Sports Events/Specials Viewed [World Cup Soccer] Index 221 Is a Soccer Super Fan Index 192
  • 8. ZoomSocial Delivers Hockey Super Fans MRI:Doublebase 2012. Base = A18+ ZoomSocial network defined as A18-34 who go to bars/nightclubs 2+ times a month Attend NHL Regular Season Games Index 314 Regularly Watch NHL Hockey Regular Season Games on TV Index 231 Regularly Watch NHL Hockey Playoffs/Stanley Cup on TV Index 224 Is an NHL Super Fan Index 162
  • 9. ZoomSocial Patrons Are Baseball Enthusiasts MRI:Doublebase 2012. Base = A18+ ZoomSocial network defined as A18-34 who go to bars/nightclubs 2+ times a month Attend MLB Regular Season Games Index 277 Attend MLB Playoffs/World Series Games Index 267 Regularly Watch MLB Games on TV Index 161 Is a Major League Baseball Super Fan Index 159
  • 10. ZoomSocial & Professional Golf MRI:Doublebase 2012. Base = A18+ ZoomSocial network defined as A18-34 who go to bars/nightclubs 2+ times a month Sports Events Watch on TV [Golf - PGA] Index 125 Sports Events/Specials Viewed [PGA Championship] Index 121 Is a Golf Super Fan Index 114
  • 11. ZoomSocial Patrons Love Tennis MRI:Doublebase 2012. Base = A18+ ZoomSocial network defined as A18-34 who go to bars/nightclubs 2+ times a month Watch Men’s Tennis on TV Index 133 Sports Events/Specials Viewed [Wimbledon] Index 131 Sports Events/Specials Viewed [U.S. Open] Index 129 Is a Tennis Super Fan Index 110
  • 12. zoommedia.com Appendix
  • 13. ZoomSocial ESPN TBS TNT USA Food Network Regularly watch soccer games on TV 231 143 101 105 97 77 Watch the Summer Olympics on TV 120 132 110 109 108 112 Watch Mixed Martial Arts (MMA) on TV 200 157 126 126 125 102 Watch MLB regular season games on TV 179 176 131 127 118 104 Sports Category - Entertainment Cable Nets ZoomSocial TM Delivers Consumer Comparison MRI:Doublebase 2012. Base = A18+ ZoomSocial network defined as A18-34 who go to bars/nightclubs 2+ times a month TV Networks pulled based on entertainment networks watched in past 7 days during primetime , excluding news and educational programs
  • 14. ZoomSocial ESPN TBS TNT USA Food Network Watched the Soccer World Cup 221 159 115 111 109 113 Attend NHL regular season games 314 157 131 120 126 123 Attend NFL weekend games 295 175 134 128 124 122 Attend NBA playoffs/finals 242 153 122 121 111 120 Sports Category - Entertainment Cable Nets ZoomSocial TM Delivers Consumer Comparison MRI:Doublebase 2012. Base = A18+ ZoomSocial network defined as A18-34 who go to bars/nightclubs 2+ times a month TV Networks pulled based on entertainment networks watched in past 7 days during primetime , excluding news and educational programs
  • 15. ZoomSocial ESPN TBS TNT USA Food Network Attend NASCAR sporting events 169 164 121 125 118 110 Attend college basketball games 256 177 128 118 120 121 NHL Super Fan 162 155 121 114 118 104 Participates in fantasy sports league 445 202 144 135 123 114 Sports Category - Entertainment Cable Nets ZoomSocial TM Delivers Consumer Comparison MRI:Doublebase 2012. Base = A18+ ZoomSocial network defined as A18-34 who go to bars/nightclubs 2+ times a month TV Networks pulled based on entertainment networks watched in past 7 days during primetime , excluding news and educational programs