ZoomSocial Media Kit

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ZoomSocial Media Kit

  1. 1. ZOOMSOCIAL 2013 ZOOM MEDIA & MARKETING SOCIAL MEDIA KIT 1
  2. 2. TABLE OF CONTENTS3 WELCOME TO ZOOM MEDIA4 THE ZOOMSOCIAL™ NETWORK5 ZOOMSOCIAL™ VIDEO NETWORK6 FIXED MEDIA7 EXPERIENTIAL OFFERINGS8 ZOOM360 INTEGRATION9 THE ZOOMSOCIAL™ AUDIENCE10 TALK ABOUT PURCHASING POWER11 MEASURED MEDIA11 LIGHT TV VIEWERS12 YOU’RE IN GOOD COMPANY13 OFFICES ZOOM MEDIA & MARKETING SOCIAL MEDIA KIT 2
  3. 3. WELCOME TO ZOOM MEDIA.Zoom Media is one of the world’s largest operatorsof place-based media networks. Offering digital,static, experiential and social media solutions, Zoomengages tens of millions of viewers as they workoutin health clubs, compete in recreation centers andsocialize in sports bars… providing advertisers highimpact targeted audiences with 360 degree mediaintegrations.ZOOM MEDIA... buildingrelationships between brands& active lifestyle consumers. ZOOM USA ZOOMFITNESS™ 2,000 + HEALTH CLUBS ZOOMSOCIAL™ 3,000 + BARS & NIGHTLIFE VENUES THE ZOOMSOCIAL™ NETWORK ZOOMMURALS™ TARGETED URBAN MARKETING The ZoomSocial media platforms reach the nation’s young adults when they are out having fun in their favorite bars and nightlife destinations. ZoomSocial is used by bars, ZOOM EXPERIENTIAL restaurants and nightlife venues across the country to entertain and communicate with their patrons. Through the network of 3,000+ bars, clubs, and restaurants in SAMPLING & PROMOTIONS over 50 markets, advertisers can reach a socially active audience while they are spending time with friends and making new ones. ZOOM MEDIA & MARKETING SOCIAL MEDIA KIT 3
  4. 4. THE ZOOMSOCIAL™ NETWORKZoom is the dominant force in nightlife marketing, connecting with over 18 million bar& restaurant patrons every month in over 3,000 venues. 50+ DMAS 3,000+ LOCATIONS VENUE SPECIFIC BROADCAST NIELSEN MEASURED VENUE TYPES SPORTS BARS NIGHTCLUBS LOUNGES RESTAURANTS DANCE CLUBS JAZZ CLUBS COLLEGE BARS LGBT VENUES ZOOM MEDIA & MARKETING SOCIAL MEDIA KIT 4
  5. 5. ZOOMSOCIAL™ VIDEO NETWORKThe ZoomSocial Video Network™ is custom branded for each venue and seen on overhead monitors typicallylocated behind or adjacent to the venue’s bar. Video Network content features venue promotions (drink specials,menus, events), sports schedules, entertainment updates and real time social media messaging. Third partyadvertising includes Digital Signage. DIGITAL SIGNAGE SPECS All Digital Signage in Zoom’s Fitness Network run as 16:9 landscape ads. Digital Signage Ads in Zoom’s Fitness Network do not play audio content. Zoom accepts the DPAA ‘‘Landscape HD 16:9’’ Standard Ad Unit. Can support full motion video (i.e. TV ad creative), Flash animation or static imagery. Aspect Ratio: 16:9 Dimensions: 1920 x 1080 HD 1080p or 720p at 29.97 fps Digital Format Accepted: • Adobe Flash –see production notes • MP4 –see production notes • Uncompressed AVI • Uncompressed QuickTime MOVZOOM DIGITAL SIGNAGE ZOOM MEDIA & MARKETING SOCIAL MEDIA KIT 5
  6. 6. FIXED MEDIA BACKLIT CLASSIC BILLBOARD SPECS BILLBOARD SPECS Format Trim Size: 13” x 17” Trim Size: 24.75” x 32.75” Visible Area: 11.876” x Visible Area: 24” x 32” 15.938” Live Area: 22” x 30” Live Area: 10.876” xZOOM BACKLIT BILLBOARDS Zoom Backlits are illuminated billboards 14.938”installed in high traffic areas of venue. Zoom provides unprecedented proof of Color 4 process + 1 tint on Colorperformance supported by dedicated field teams throughout the country. back 4 process Paper Paper Opaline Zoom prefers printing Photorealistic Paper on paper with recycled content such as Chorus Art 80lb. Gloss Cover.ZOOM CLASSIC BILLBOARDS Zoom Classics are non-illuminatedbillboards installed in restrooms. Zoom Classics facilitate gender specificcampaigns reaching venue patrons in an intimate and private setting. ZOOM MEDIA & MARKETING SOCIAL MEDIA KIT 6
  7. 7. EXPERIENTIAL OFFERINGSZoom’s dedicated Experiential Marketing team provides an “in-house” approach ofconceptualizing, producing and executing customized experiential programs. Forover 10 years, Zoom has offered integrated marketing or stand-alone promotionalprograms to provide clients unique opportunities. CUSTOM MEDIA UNIQUE INSTALLATIONS LAUNCH PARTIES VIEWING EVENTS BARWARE CUSTOM DRINKS PRODUCT SAMPLING PR STUNTS SOCIAL MEDIA LIVE HIGHLIGHT PROGRAMS INCLUDE: BLACKBERRY BBM DOMINATIONS SWEDISH FISH “FISHTINIS” NIGHTS JACKASS BATHROOM CHARACTERS PRINGLES SAMPLING DISNEY FRIGHT NIGHT COMIC-CON PARTY WRIGLEY EXTRA SAMPLING “HOW I MET YOUR MOTHER” VIEWING PARTIES NFL NETWORK BAR SERIES TIC-TAC BARWARE ZOOM MEDIA & MARKETING SOCIAL MEDIA KIT 7
  8. 8. ZOOM360 INTEGRATIONZoom integrates multiple media platforms to enhance the patron’s experience,promote venue menus and events and create extraordinary opportunities foradvertisers. For nearly 82 minutes per visit, patrons are engaged with Zoom’scomprehensive integration of digital signage, static media, experiential marketingand mobile activations.ZOOM DIGITAL SIGNAGE ZOOM EVENTS ZOOM CLASSIC BILLBOARDSZoomDS broadcasts venue promotions & menus, Zoom’s award-winning experiential marketing Zoom Classics are non-illuminated billboardssports and entertainment news, sports, social media integrated product sampling and events. installed in restrooms.feeds and third party advertising.ZOOM BACKLIT BILLBOARDS ZOOM SOCIAL MEDIA ZOOM CUSTOM MEDIAZoom Backlits are illuminated billboards installed in Zoom leverages the extensive and intimate web site Custom branded barware, napkins, decals and morehigh traffic areas of the venue. and social media networks of its bar and restaurant promote brands throughout the venue. partners. ZOOM MEDIA & MARKETING SOCIAL MEDIA KIT 8
  9. 9. THE ZOOMSOCIAL™ AUDIENCEZoomSocial patrons are affluent, educated, successful and hard to reach. Theyare early adopters, trendsetters and influentials. It’s hard to imagine a moredesirable audience gathered in an environment they choose to be at, spending timesocializing with friends. $69K AVERAGE HHI AFFLUENT GENDER BALANCED 65/35 MEN/WOMEN 127 INDEX PROFESSIONAL/ MANAGERIAL SUCCESSFUL EDUCATED 145 INDEX BACHELOR’S DEGREE/ POST GRADUATE 134 INDEX LIGHT TV VIEWERS INFLUENTIAL HARD-TO-REACHSource: Nielsen On Location Measurement of ZoomSocial Fall 2009 P18+ and Source GFK MRI Doublebase 2012: Definition of ZoomSocial: 2+ times per month. Base A18-34. ZOOM MEDIA & MARKETING SOCIAL MEDIA KIT 9
  10. 10. TALK ABOUT PURCHASING POWER Index FASHION Index FINANCE 219 Spent $250+ on shoes in last year 311 Use banking on mobile device 209 Spent $2,000+ on clothes in last year 184 Acquired auto insurance from website 135 Buy brands that reflect their style 172 Use internet/online tax prep program/ service Index AUTOMOTIVE 123 Have a non-interest checking account 157 Most recent purchase was a compact car 126 Have a cash back rewards credit card 149 Ideal car - luxury and style 116 I research and compare as many vehicles as possible Index ENTERTAINMENT 204 Attend sporting events Index TELECOM/TECHNOLOGY 196 Prefer to see movies on opening weekend 260 Watched video clip on mobile phone 196 Attend musical performances 253 Use social networking site on mobile 175 Play video games phone/smart phone 172 Rented from Netflix in past 30 days 228 Downloaded an app in the last 30 days 121 Very likely purchase a flat screen HDTV in 189 Tech-Thusiasts the next 12 months 140 Play games online Index TRAVEL INDEX Index FOOD & BEVERAGE 246 Foreign or domestic travel with friends 260 Low calorie domestic beer drinkers 150 Foreign or domestic travel for business 243 Heavy drinkers of energy drinks 139 Book foreign or domestic travel online 201 Buy wine/beer at supermarket or Index PERSONAL CARE convenience store 224 Scrub complexion care product users 174 Buy food labeled “High Protein” 162 Suntan lotion users 161 Buy food labeled “Natural” or “Organic” 146 Heavy lip care users 120 Buy food labeled “Low Fat”Source: GfK MRI Doublebase 2012. Definition of ZoomSocial: A18-34 who go to bar 2+ times per month. Base: A18+ ZOOM MEDIA & MARKETING SOCIAL MEDIA KIT 10
  11. 11. MEASURED MEDIA LIGHT TV VIEWERSZoom’s audiences are measured by The Nielsen Company consistent with the ZoomSocial venue patrons are light televisionindustry research guidelines of the Digital Place-Based Advertising Association viewers who are constantly on the go. They spend(“DPAA”). hours each week outside of their homes, as they are busy, socially active, on the go consumers. Zoom is the ideal media for reaching this hard-to-reach but highly desirable audience. 86 MINUTES DWELL TIME THE ZOOMFITNESS AUDIENCE IN AREAS WITH ZOOMSOCIAL VIDEO NETWORK 34% MORE LIKELY 7 VISITS PER MONTH TO BE LIGHT TV VIEWERS TO HEALTH CLUB ON AVERAGE AVERAGE VIEWER PARTY 83% A18-34 HIGHER THAN ANY TV NETWORK 3 OTHER PEOPLESource: Nielsen On Location Measurement of ZoomSocial Fall 2009 P18+ Source: GFK MRI Doublebase 2012: Definition of ZoomSocial: A18-34 who go to bar 1+ times per week. Base: A18+ ZOOM MEDIA & MARKETING SOCIAL MEDIA KIT 11
  12. 12. YOU’RE IN GOOD COMPANYAT&T HBO MTV2 SPRINTBBC AMERICA HEINEKEN MY9 STOLICHNAYA VODKACBS HISTORY CHANNEL NATIONAL GEOGRAPHIC CHANNEL TIC TACCHRYSLER HTC NBA TV TIME WARNER CABLECLEARWIRE HYUNDAI OVERTURE FILMS TURNERCOLGATE J&J PARAMOUNT PICTURES UNILEVERCOLUMBIA PICTURES JEEP PBS US COAST GUARDCOMCAST KAO BRANDS COMPANY PERNOD RICARD VERIZONCOMEDY CENTRAL LAS VEGAS CONVENTION & PROCTER & GAMBLE VH1 VISITORS AUTHORITYDIET COKE RAY BAN WARNER BROTHERS LITTLE BROWN AND CO INTERACTIVEDISNEY REEBOK MERCK & CO, INC WB SYNDICATIONEA SHOWTIME MGM RESORTS INTERNATIONAL WELLS FARGOGENERAL MOTORS SKYY SPIRITS, LLC MILLER LITEH&M SONY PICTURES ZOOM MEDIA & MARKETING SOCIAL MEDIA KIT 12
  13. 13. OFFICESNEW YORK, NY CHICAGO, IL LOS ANGELES, CA112 MADISON AVENUE, 549 W. RANDOLPH, 11340 WEST OLYMPIC,8TH FLOOR SUITE 600 SUITE 381NEW YORK, NY 10016 CHICAGO, IL 60661 LOS ANGELES, CA 90064T: 212-685-7981 T: 312-492-7871 T: 310-914-5800F: 212-634-0041 F: 312-775-1732 F: 310-914-5011NEWYORK@ZOOMMEDIA.COM CHICAGO@ZOOMMEDIA.COM LA@ZOOMMEDIA.COM ZOOM MEDIA & MARKETING SOCIAL MEDIA KIT 13

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