ZoomSocial Entertainment Category Deck
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ZoomSocial Entertainment Category Deck

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ZoomSocial Entertainment Category Deck - Zoom Media & Marketing

ZoomSocial Entertainment Category Deck - Zoom Media & Marketing

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ZoomSocial Entertainment Category Deck ZoomSocial Entertainment Category Deck Presentation Transcript

  • zoommedia.com ZoomSocial: Delivering the Ideal Entertainment Target Presented to: By:
  • Reach the Ideal Entertainment Consumer in the ZoomSocial Network: • Affluent ($69K Avg HHI) • Educated (Bachelor’s Degree+ Index 145) • Average 7 visits per month to ZoomSocial Venues • 86 Minute Dwell Time • 83% A18-34 Why ZoomSocialTM ? MRI:Doublebase 2012. Base = A18+ ZoomSocial network defined as A18-34 who go to bars/nightclubs 2+ times a month Engage target audience in a relevant viewing environment with Digital Signage, static billboard & promotional offerings in ZoomSocial.
  • ZoomSocial Patrons & Movies Super Influential Consumers [Movies] Index 296 Ordered movie tickets online Index 244 Attend movies 2-3 times a month Index 224 Prefer to see movie opening weekend Index 196 Looked up movie listings or show times online Index 182 MRI:Doublebase 2012. Base = A18+ ZoomSocial network defined as A18-34 who go to bars/nightclubs 2+ times a month
  • ZoomSocial Patrons Like to Watch Movies at Home Watched a movie online Index 226 Rented a movie from Netflix.com Index 172 Rented 10-14 DVDs/Blu-ray discs in past 30 days Index 170 Ordered DVDs/Blu-ray discs online Index 134 Very likely to purchase a Blu-ray player Index 125 Owns DVD/Blu-ray player Index 114 MRI:Doublebase 2012. Base = A18+ ZoomSocial network defined as A18-34 who go to bars/nightclubs 2+ times a month
  • Downloaded 5+ Music Albums & Other Audio in Past 6 Months Index 390 Attended Concert or Other Musical Performance in Past 12 Months Index 196 Use MP3 Player to Listen to Music Index 191 Hobbies: Listening to Music Index 151 ZoomSocial Patrons are Music Enthusiasts MRI:Doublebase 2012. Base = A18+ ZoomSocial network defined as A18-34 who go to bars/nightclubs 2+ times a month
  • ZoomSocial Patrons & Video Games MRI:Doublebase 2012. Base = A18+ ZoomSocial network defined as A18-34 who go to bars/nightclubs 2+ times a month Play video games 2+ times per week 391 Ordered video games/systems online 229 Use MP3 player to play video games 143
  • ZoomSocial Patrons & Entertainment Web Sites MRI:Doublebase 2012. Base = A18+ ZoomSocial network defined as A18-34 who go to bars/nightclubs 2+ times a month Entertainment Web Sites Visited in past 30 days Index IMDb.com 302 Hulu.com 289 Moviefone.com 241 Ticketmaster.com 228 MTV.com 211 iTunes.com 190 Yahoo! Movies 186 NBC.com 164 CBS.com 151 ABC.com 123 ZoomSocial patrons are 149% more likely to have visited a website for entertainment information in the past 30 days.
  • ZoomSocial Patrons & Mobile Phone Entertainment Mobile Phone/Smartphone Activities Index Watched a video clip 260 Listened to a podcast 290 Downloaded an application or “App” 228 Visited or used a social networking site 253 Downloaded a game 260 Watched a full length movie 364 Watched a downloaded or streamed TV program 280 MRI:Doublebase 2012. Base = A18+ ZoomSocial network defined as A18-34 who go to bars/nightclubs 2+ times a month
  • ZoomSocial Patrons Invest in Entertainment MRI:Doublebase 2012. Base = A18+ ZoomSocial network defined as A18-34 who go to bars/nightclubs 2+ times a month ZoomSocial Patrons Own… Index MP3 player docking system 206 Home entertainment theater/system 139 LCD television set 131 Surround sound speakers 128 Internet connectable television set 124 HDTV 121
  • zoommedia.com Appendix
  • ZoomSocial ESPN TBS TNT USA Food Network Visited Hulu.com in past 30 days 289 95 112 93 110 103 Visited iTunes.com in past 30 days 190 128 122 112 114 125 Ordered video games online 229 113 114 108 114 108 Owns surround sound speakers 128 116 108 103 105 114 Entertainment Category - Entertainment Cable Nets ZoomSocial TM Delivers Consumer Comparison MRI:Doublebase 2012. Base = A18+ ZoomSocial network defined as A18-34 who go to bars/nightclubs 2+ times a month TV Networks pulled based on entertainment networks watched in past 7 days during primetime , excluding news and educational programs
  • ZoomSocial ESPN TBS TNT USA Food Network Very likely to purchase a Blu-ray player 125 114 108 109 102 105 Owns MP3 player docking system 206 115 108 97 102 119 Ordered movie tickets online 244 113 108 102 100 124 Rented a movie from Netflix.com 172 104 104 93 102 112 Entertainment Category - Entertainment Cable Nets ZoomSocial TM Delivers Consumer Comparison MRI:Doublebase 2012. Base = A18+ ZoomSocial network defined as A18-34 who go to bars/nightclubs 2+ times a month TV Networks pulled based on entertainment networks watched in past 7 days during primetime , excluding news and educational programs
  • ZoomSocial ESPN TBS TNT USA Food Network MP3 player used to listen to podcasts 205 103 89 82 90 105 Owns LCD television set 131 113 108 104 105 108 Prefer to see movie opening weekend 196 106 123 112 120 117 Plays video games 391 130 125 116 119 95 Entertainment Category - Entertainment Cable Nets ZoomSocial TM Delivers Consumer Comparison MRI:Doublebase 2012. Base = A18+ ZoomSocial network defined as A18-34 who go to bars/nightclubs 2+ times a month TV Networks pulled based on entertainment networks watched in past 7 days during primetime , excluding news and educational programs