Zoom Media & Marketing: Holiday Targeting

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Target active, affluent consumers around the holiday season with Zoom Media & Marketing

Target active, affluent consumers around the holiday season with Zoom Media & Marketing

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  • 1. Reaching Consumers During the Holiday Season with Zoom Media & Marketing zoommedia.com
  • 2. Why Zoom Media & Marketing? Zoom’s networks are comprised of affluent consumers with strong buying power. They are the perfect audience to target during the holiday season! • ZoomFitness HHI $100K+ • ZoomSocial HHI $69K Reach active consumers through Zoom’s digital video media or static offerings. Drive consumers to retail locations with custom digital signage • Sight, Sound & Motion Commercials • Customizable Digital Signage • Backlit Billboards • Classic Billboards Classic Billboards Backlit Billboards 2
  • 3. Other Marketing Opportunities Supplement Zoom’s media offerings with a variety of custom marketing opportunities • Sampling • Coupons • Custom Media (mirror clings, banners, etc.) • Experiential Programs Zoom also offers custom created networks and large scale event activations. Woolite Custom Boutique & Salon Network Sampling Program Lady Foot Locker Class Sponsorship John Frieda Mobile Tour 3
  • 4. Retail Targeting Zoom has national coverage with the ability to geo-target around specific retail locations. • ZoomFitness: 2,000+ health clubs in 140+ DMAs • ZoomSocial: 3,000+ bars/restaurants in 50+ DMAs
  • 5. ZoomFitness Patrons Spend on Gifts Purchased watches as a gift Index 199 Purchased kitchen cooking/serving products as a gift Index 153 Purchased gift cards or prepaid cards Index 128 Purchased fine jewelry as a gift Index 128 Source: GfK MRI Doublebase 2012 “ZoomFitness network”, base A18+
  • 6. Fitness Consumers Have Disposable Income & Strong Buying Power Clothing expenditures $2,000+ Index 196 Spent $500+ on children’s toys/games Index 143 Spent $300+ on cameras Index 139 Spent $200+ on video game systems Index 133 Spent $1,000+ on television sets Index 133 Source: GfK MRI Doublebase 2012 “ZoomFitness network”, base A18+
  • 7. ZoomSocial Patrons Buy Gifts for Others Purchased kitchen cooking/serving products as a gift Index 159 Purchased fine jewelry as a gift Index 146 Purchased cologne or perfume as a gift Index 137 Source: GfK MRI Doublebase 2012 ZoomSocial network defined as A18-34 who go to bars 2+ time/month; base A18+
  • 8. ZoomSocial Patrons Spend on Big Ticket Items Clothing expenditures $2,000+ Index 209 Spent $200+ on video game systems Index 166 Spent $700+ on television sets Index 125 Spent $300+ on cameras Index 125 Source: GfK MRI Doublebase 2012 ZoomSocial network defined as A18-34 who go to bars 2+ time/month; base A18+