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Zoom Media & Marketing - Back to the Beach
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Zoom Media & Marketing - Back to the Beach

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Summertime is almost here...and Zoom Media & Marketing has the perfect summer solutions for engaging with active consumers!

Summertime is almost here...and Zoom Media & Marketing has the perfect summer solutions for engaging with active consumers!


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  • 1. BeachSeasonisBack!
  • 2. Reach active fitnessconsumers as they getback into shape and readyfor summer.Gym traffic spikes during earlysummer months.Source: Nielsen On Location ZoomFitness Digital Network Report July 2009 –February 2013ZoomFitness Media and Activations:• TV Commercials• Sampling Programs• Custom Tips and Advice on GymScreens• Locker Room Domination• Sponsored Gym Classes
  • 3. Custom branded Digital Signage onvenue screensCustom Media in lockerroomsSampling ProgramsSource: GfK MRI Doublebase 2012 ZoomFitness Network base A18+Get Beach Body Ready with ZoomFitness IndexReason for diet control – Physical Fitness 233Go to the beach 189I follow a regular exercise routine 182Reason for diet control – Weight Loss 151Foreign or domestic travel for vacation 149ZoomFitnessTMhas 2,000+health clubs which reachactive, upscale adults and77% of our audience isA18-49
  • 4. Stage events & promos atthe beach with high impactactivations:• Beach sampling and events• Brand ambassadors & street teams• Stunts and installations• Custom OOH mediaLive Events on the BoardwalkBeach Activations & Sampling ProgramsBrand Ambassadors
  • 5. Summertime is Mural TimeThe crowds are out, sidewalks are packed and thevibe in the air is charged. Reach consumersthrough Zoom’s bold and creative murals.