Zoom Media & Marketing: Back to School 101

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Reach parents of young children and college students as they get geared up during back to school shopping!

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Zoom Media & Marketing: Back to School 101

  1. 1. B a c k t o S c h o o l G u i d e 101:R e a c h p a r e n t s a n d c o l l e g e s t u d e n t s a s t h e y g e t g e a r e d u p f o r s c h o o l w i t h
  2. 2. • 62% of ZoomFitness patrons are principle shoppers • 58% of female ZoomFitness patrons have children in the household • 51% of parents in ZoomFitness agree “My children have a significant impact on the brands I choose.” • 41% of ZoomFitness patrons have children ages 5 – 17 in the household Engage with ZoomFitness parents as they start back to school shopping for their children. Nielsen On Location Measurement of ZoomFitness, Fall 2011 GfK MRI Doublebase 2012, ZoomFitness Network & ZoomFitness Network, Women & Parent, & ZoomFitness Network, Parent base A18+
  3. 3. ZoomFitness TV: Digital Signage & Commercials with sound Custom Media in locker rooms Sampling Programs Source: GfK MRI Doublebase 2012 ZoomFitness Network base A18+ ZoomFitnessTM has multiple media formats in over 2,000 health clubs to help reach active, upscale parents at back to school time. ZoomFitness Offerings: • TV Commercials • Custom Back to School Digital Signage • Static Billboard Media • Sampling Programs • Locker Room Domination • Coupon Distribution
  4. 4. School is about to start and ZoomSocial patrons are getting ready to go back to college! Currently Attending College or University Index 263 Used the Internet at School/Library Index 224 Ordered Books Online Index 156 Intend to Purchase a Laptop Computer Index 132 Source: GfK MRI Doublebase 2012 ZoomSocial network defined as A18-34 who go to bars/nightclubs 2+ times a month; base = A18+
  5. 5. Reach College Students at Bars Near Campus with ZoomSocial Offerings Reach college students as they get geared up for class with ZoomSocial in bar media and events: • Sponsored Back to School Parties • Custom Branded Digital Signage • Sampling activations • Coasters, Pint Glasses, Napkins Custom barware ZoomSocial has 3,000+ bars, 74% of audience is A18-29 Custom branded Digital Signage on venue screens Source: GfK MRI Doublebase 2012 ZoomSocial network defined as A18-34 who go to bars/nightclubs 2+ times a month; base = A18+

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