Your SlideShare is downloading. ×
ZoomFitness Audience Profile
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

ZoomFitness Audience Profile

77
views

Published on


0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
77
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. ZoomFitness™ Network Audience Profile Demographics 73% Adults 18-49 $100K+ Average HHI 70% Adults 25-54 54% Married Index 56% Male, 44% Female Bachelors Degree or higher 169 Average 3 visits per week Top Management Profession 158 44% have children in HH Lifestyle & PassionsFitness Network Patrons Index Fitness Network Patrons IndexTech-Thusiasts 205 Beauty category influential consumers 167Play video games with a console 156 Dine out 1+ times per week 141Credit card monthly expenditure $1,000+ 154 Interior decorating category influential consumers 155Travel foreign or domestic for business or personal 132 Try to eat healthy and pay attention to nutrition 136Most recent purchase/lease luxury car 128 Always looking for new ways to live a healthier life 125 Key CategoriesTelecom/Technology Index Finance IndexWatch video clips on mobile phone 260 Use banking on mobile device 311Use social networking site on mobile phone/smart phone 253 Acquired auto insurance from website 184Tech-Thusiasts 189 Use internet/online tax prep program/service 172Play games online 140 Have a non-interest checking account 123 Have cash back rewards credit card 126Entertainment IndexPrefer to see movies on opening weekend 196 Automotive IndexVery likely purchase a flat screen HDTV in the next 12 Most recent purchase was a compact car 155 121months Ideal car - luxury and style 141Personal Care Index I research and compare as many vehicles as possible 116Scrub complexion care product users 224 Food & Beverage IndexSuntan lotion users 162 Low calorie domestic beer drinkers 260Heavy lip care users 146 Heavy drinkers of energy drinks 243Fashion Index Buy wine/beer at supermarket or convenience store 201Spent $2,000+ on clothes in last year 209 Buy food labeled “Natural” or “Organic” 161Travel Index Buy food labeled “High Protein” 174Domestic travel for business 130 Buy food labeled “Low Fat” 120Book foreign or domestic travel online 139Foreign or domestic travel for vacation 125 © 2012 Zoom Media Corp. All Rights Reserved. www.zoommedia.com Source: The Nielsen Company, Fall 2011 On Location Demo StudyAudience; P18+. GfK MRI Double Base 2011 ZoomFitness Network