ZoomExperiential Media Kit

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Zoom Media & Marketing Experiential Media Kit

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ZoomExperiential Media Kit

  1. 1. ZOOMEXPERIENTIAL 2013 ZOOM MEDIA & MARKETING EXPERIENTIAL MEDIA KIT 1
  2. 2. TABLE OF CONTENTS3 WELCOME TO ZOOM MEDIA.4 CONCEPTS & EXECUTION5 EVENTS & PROMOTIONS6 SPONSORSHIP ACTIVATION7 PROMOTIONAL TOURS8 CUSTOM MEDIA9 SAMPLING & BEYOND10 THE LIVE SOCIAL CONNECTION11 MURALS & BEYOND12 PROMO & PR STUNTS13 RETAIL ACTIVATIONS14 YOU’RE IN GOOD COMPANY15 OFFICES ZOOM MEDIA & MARKETING EXPERIENTIAL MEDIA KIT 2
  3. 3. WELCOME TO ZOOM MEDIA.Zoom Media is one of the world’s largest operatorsof place-based media networks. Offering digital,static, experiential and social media solutions, Zoomengages tens of millions of viewers as they workoutin health clubs, compete in recreation centers andsocialize in sports bars… providing advertisers highimpact targeted audiences with 360 degree mediaintegrations.ZOOM MEDIA... buildingrelationships between brands& active lifestyle consumers. ZOOM USA ZOOMFITNESS™ 2,000 + HEALTH CLUBS ZOOMSOCIAL™ 3,000 + BARS & NIGHTLIFE VENUES ZOOMMURALS™ ZOOM EXPERIENTIAL Zoom brings brands to life through innovative sampling, custom media, and live TARGETED URBAN MARKETING event programs. ZOOM EXPERIENTIAL The award winning Experiential Marketing division at Zoom constructs custom SAMPLING & PROMOTIONS media placements, events and promotional programs both within Zoom’s proprietary networks and in other relevant lifestyle destinations. This dedicated department within Zoom develops concepts and brings client ideas to life. ZOOM MEDIA & MARKETING EXPERIENTIAL MEDIA KIT 3
  4. 4. CONCEPTS & EXECUTIONZOOM’S EXPERTISE IS ROOTED IN CREATING SOLUTIONSFOR CLIENTS WHO SEEK HIGHLY TARGETED CONSUMERS1. EVENTS & PROMOTIONS2. SPONSORSHIP ACTIVATION3. PROMOTIONAL TOURS4. CUSTOM MEDIA5. LIFESTYLE SAMPLING6. LIVE SOCIAL CONNECTIONS7. MURAL PRODUCTIONS8. PROMO & PR STUNTS9. RETAIL ACTIVATIONS ZOOM MEDIA & MARKETING EXPERIENTIAL MEDIA KIT 4
  5. 5. EVENTS & PROMOTIONSBUILDING BRANDED CONSUMER EXPERIENCESExisting network of full time staff, vehicles, storage and fulfillment.Custom created, engaging events. 100% TURNKEY INCLUDING • LOCATION SCOUTING AND CONTRACTING • ROUTING AND LOGISTICS • MANUFACTURE OF VEHICLES AND EQUIPMENT PROMOTIONAL EVENTS GATORADE G SERIES FIT CHALLENGEVENUE DOMINATIONS LAUNCH EVENTSBLACKBERRY BBM NIGHTLIFE DOMINATIONS HBO BOARDWALK EMPIRE DVD TEAMS ZOOM MEDIA & MARKETING EXPERIENTIAL MEDIA KIT 5
  6. 6. SPONSORSHIP ACTIVATIONBRINGING BRAND SPONSORSHIPS TO LIFE• Consumer experiences that reflect brand attributes• Extends relevance & value of sponsorships• Work closely with sponsored properties, production companies and event organizers to integrate activities• Custom designed to break through the “sponsor village” clutterLOWES AT CES JEEP TAG SHOP AT WINTER X-GAMES ZOOM MEDIA & MARKETING EXPERIENTIAL MEDIA KIT 6
  7. 7. PROMOTIONAL TOURSDesigning targeted and highly creative experiences thatmatch your brand with the target in the right place atthe right time • 100% TURNKEY PROGRAMS • STAGED AT A VARIETY OF LOCATIONS • PROGRAMS ARE EXTENDABLE THROUGH PR/MEDIA SUPPORT REGIONAL ENGAGEMENTS SNAPPLE SUMMER TRUCKSNATIONAL PROMO PLATFORMSJOHN FRIEDA SALON TOUR ZOOM MEDIA & MARKETING EXPERIENTIAL MEDIA KIT 7
  8. 8. CUSTOM MEDIABRINGING BRAND SPONSORSHIPS TO LIFE• Zoom concepts, produces and installs never-been- done before media installations• Challenges typically revolve around “how do we stand out in this setting?”• Zoom’s OOH and media expertise offer us insights no media or promo agency has• Zoom’s Events team delivers the special concepts LIFESTYLE PLACEMENTS or brings the client vision to life HEINEKEN CLEAN INDIO STENCILSBEER PONG TABLES AWARD WINNING CREATIVE IDEASLATE NIGHT WITH JIMMY FALLON JACKASS 3D “STAGE FRIGHT” ZOOM MEDIA & MARKETING EXPERIENTIAL MEDIA KIT 8
  9. 9. SAMPLING & BEYONDNATIONAL OPPORTUNITIES ON A TARGETED BASIS• Reach millions of consumers through Zoom’s proprietary networks or highly targeted custom channels• Dedicated, full-time Zoom staff in all major markets• Permission-based access to prime locations and touchpoints• Fully compliant through Zoom’s proprietary Sample Tracking System• Can be integrated into larger media and experiential campaignsLIFESTYLE SAMPLING SAMPLING INFLUENCERS RETAIL SAMPLINGWOOLITE FASHION BOUTIQUES CLIF BAR SOCCER DPSG TEN ZOOM MEDIA & MARKETING EXPERIENTIAL MEDIA KIT 9
  10. 10. THE LIVE SOCIAL CONNECTIONMULTIPLE MEDIA PLATFORMS CONSUMER PLAYHTC GRAFFITI GOOGLE PRINT 7UP TEN LIVE TAGGINGTAKING ONLINE OFFLINE SOCIAL PAGESJEEP LIVE TWITTER FEEDS FROM ASPEN BIG ANG MURAL TIME LAPSE ZOOM MEDIA & MARKETING EXPERIENTIAL MEDIA KIT 10
  11. 11. MURALS & BEYONDZOOMMURALS HELPS PUSH THE BOUNDARIES OF ARTAND CULTURE FOR CLIENTS IN INNOVATIVE WAYS• Zoom’s artists work with clients to design creative, customized designs• Live mural painting event activations• Community events and “jams”• Custom content made for social media• Displays and productions at massive events such as Comic-Con, Super Bowl, X-Games. ON AIR CONTENT VH1 “BIG ANG” LEAD INLIVE PAINTING & SAMPLING LIVE MURAL EVENTSLIPTON BRISK ART SERIES ACTIVISION SPIDER-MAN AT COMIC-CON ZOOM MEDIA & MARKETING EXPERIENTIAL MEDIA KIT 11
  12. 12. PROMO & PR STUNTSCREATE COMPLETELY UNIQUE PIECES THAT ELEVATE BRANDAWARENESS IN VERY SPECIFIC SETTINGS• Custom concepts• Production handled 100%• All requirements for permits and authorizations handled• Coordination with PR teams and other brand initiatives as requiredFORMATS INCLUDE:• Massive installations• High-tech formats LIFESTYLE INFLUENCERS• Event site placements JEEP SURF TEAMBEER PONG TOURNAMENTS STREET-TO-STAGE MUSICIANSLATE NIGHT WITH JIMMY FALLON SPRING / ROLLING STONE ZOOM MEDIA & MARKETING EXPERIENTIAL MEDIA KIT 12
  13. 13. RETAIL ACTIVATIONSTHE FINAL CONNECTION POINT• Aimed at generating sales during point-of-purchase• Extends in-field promotions and events into world of shopper marketing• Strong retailer relationship building• Key for client local or regional distributors and sales force• Allows for client to better measure program effectivenessIN-STORE SAMPLING RETAIL MURALSSNAPPLE ST. PATRICK’S DAY PARADES SOBIESKI POP MEDIA ON THE NEXT LEVEL ZOOM MEDIA & MARKETING EXPERIENTIAL MEDIA KIT 13
  14. 14. YOU’RE IN GOOD COMPANY 20TH CENTURY TELEVISION COMCAST KAO BRANDS COMPANY PROCTOR & GAMBLE A&E NETWORK COMEDY CENTRAL KELLOGG RECKITT BECKISER ABC DENTYNE SCHERING-PLOUGH KRAFT AMERICAN BODY BUILDING DISCOVERY CHANNEL SHOWTIME ENTERTAINMENT LAS VEGAS CONVENTION & AMERICAN LASER CENTERS DISNEY VISITORS AUTHORITY SPORTS ILLUSTRATED AOL INC. DR. PEPPER/SEVEN UP INC LEUKEMIA & LYMPHOMA T-MOBILE AT&T ADWORKS ENERGIZER SOCIETY TARGET BARCELONA CITY COUNCIL FIAT L’OREAL TBS BBC AMERICA FIFTH 3RD BANK LUXOTTICA TIC TAC BEL BRANDS FORD MOTORS MGM RESORTS INTERNATIONAL TIME WARNER CABLE BMW FOX TELEVISION MINI USA TIMEX CADBURY ADAMS FUSE MY9 TURNER BROADCASTING CALVIN KLEIN GARNIER NBC TV LAND CAMPBELL’S GATORADE NEW BALANCE UNILEVER CBS FILMS HALLS NFL NETWORK VERIZON CHIQUITA HBO PARAMOUNT PICTURES WALL STREET JOURNAL CHRYSLER HEINEKEN PBS WARNER BROTHERS INTERAC- CHURCH & DWIGHT HISTORY CHANNEL PEARLE VISION TIVE CLIF BAR JEEP PEPSI WHITEWAVE FOODS COMPANY COLGATE-PALMOLIVE JOHNSON & JOHNSON PETSMART WRIGLEY’S ZOOM MEDIA & MARKETING EXPERIENTIAL MEDIA KIT 14
  15. 15. OFFICESNEW YORK, NY CHICAGO, IL LOS ANGELES, CA112 MADISON AVENUE, 549 W. RANDOLPH, 11340 WEST OLYMPIC,8TH FLOOR SUITE 600 SUITE 381NEW YORK, NY 10016 CHICAGO, IL 60661 LOS ANGELES, CA 90064T: 212-685-7981 T: 312-492-7871 T: 310-914-5800F: 212-634-0041 F: 312-775-1732 F: 310-914-5011NEWYORK@ZOOMMEDIA.COM CHICAGO@ZOOMMEDIA.COM LA@ZOOMMEDIA.COM ZOOM MEDIA & MARKETING EXPERIENTIAL MEDIA KIT 15

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