Zoom Media & Marketing: NY Football Opportunity February 2014

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Zoom Media & Marketing Football Opportunity in NYC (February 2014)

Zoom Media & Marketing Football Opportunity in NYC (February 2014)

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Zoom Media & Marketing: NY Football Opportunity February 2014 Zoom Media & Marketing: NY Football Opportunity February 2014 Presentation Transcript

  • Get Pumped for February 2014!The Biggest Game of the Yearis Coming to NYCGet Pumped for February 2014!!
  • Zoom dominates the Greater New York area:• 600+ venues with exclusive media rights• Variety of placed based media• Large scale events and promotional programsZoom Delivers Super Fans
  • GfK MRI Doubelbase 2012. ZoomSocial defined as A18-34 go to bar 2+ times in month, base A18+Reach Football Fans with ZoomSocial Media OfferingsNetwork of Bars with HD Digital Signage and More!ZoomSocial Delivers Football Enthusiasts IndexAttend regular season NFL football games 288Attend NFL playoffs/Super Bowl 258Visited NFL.com in past 30 days 199Watched the NFL Playoffs/Super Bowl on TV 146ZoomSocial Offerings:• Digital screens• Classic Billboards inrestrooms• Custom barware• Premiums
  • Sponsor events & promos inZoomSocial bars to reachavid football fans• Sponsored Viewing Parties• Coasters, Pint Glasses, Napkins• Week-long activationsGfK MRI Doubelbase 2012. ZoomSocial defined as A18-34 go to bar 2+ times in month, base A18+
  • Hit the streets of NYC with highimpact activations•Promotional Street Teams•Custom OOH Media•Sponsorship Activations•Stunts & InstallationsJohn Frieda Salon Tour HBO Boardwalk EmpireAOL Ice Cream Truck Sampling
  • • Authentic spray-painted and hand-painted murals at high traffic spots• Optimal for reaching both mass audiences and trendsetters/influencers• Large NYC inventory plus custom scouting as needed• Heavy social media & live event componentsZoom’s bold and creative murals takes outdoor to the next levelZoomMurals