Zoom Media & Marketing: NY Football Opportunity February 2014
Get Pumped for February 2014!The Biggest Game of the Yearis Coming to NYCGet Pumped for February 2014!!
Zoom dominates the Greater New York area:• 600+ venues with exclusive media rights• Variety of placed based media• Large scale events and promotional programsZoom Delivers Super Fans
GfK MRI Doubelbase 2012. ZoomSocial defined as A18-34 go to bar 2+ times in month, base A18+Reach Football Fans with ZoomSocial Media OfferingsNetwork of Bars with HD Digital Signage and More!ZoomSocial Delivers Football Enthusiasts IndexAttend regular season NFL football games 288Attend NFL playoffs/Super Bowl 258Visited NFL.com in past 30 days 199Watched the NFL Playoffs/Super Bowl on TV 146ZoomSocial Offerings:• Digital screens• Classic Billboards inrestrooms• Custom barware• Premiums
Sponsor events & promos inZoomSocial bars to reachavid football fans• Sponsored Viewing Parties• Coasters, Pint Glasses, Napkins• Week-long activationsGfK MRI Doubelbase 2012. ZoomSocial defined as A18-34 go to bar 2+ times in month, base A18+
Hit the streets of NYC with highimpact activations•Promotional Street Teams•Custom OOH Media•Sponsorship Activations•Stunts & InstallationsJohn Frieda Salon Tour HBO Boardwalk EmpireAOL Ice Cream Truck Sampling
• Authentic spray-painted and hand-painted murals at high traffic spots• Optimal for reaching both mass audiences and trendsetters/influencers• Large NYC inventory plus custom scouting as needed• Heavy social media & live event componentsZoom’s bold and creative murals takes outdoor to the next levelZoomMurals