ZoomFitness Entertainment Category Deck

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ZoomFitness Entertainment Category Deck

  1. 1. Entertainment Category DeckReaching the Entertainment Audience zoommedia.com
  2. 2. Why ZoomFitness ? TM TMZoomFitness delivers an upscale, affluentaudience of entertainment enthusiasts ideallysuited to brand messaging within theentertainment category.Utilizing commercials w/ sound and customdigital content entertainment advertisers willengage their target audience in a relevantviewing environment. • Frequency Average 3X per week • 47 minute dwell time • 50 million monthly impressions • Affluent Consumers (HHI 100K+) • Educated (Bachelor’s Degree or higher Index 169)MRI:Doublebase 2011. Base = A18+“zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness, October 2011 in MRI via Clear Decisions)
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  4. 4. Owns a plasma TV Index 143 Household owns MP3 player docking system Index 142 Owns a HDTV Index 121 Owns a digital video recorder (DVR) Index 121 Household owns surround sound speakers Index 121MRI:Doublebase 2011. Base = A18+“zoomfitness network” (study of Nielsen On LocationMeasurement of ZoomFitness, October 2011 in MRI viaClear Decisions) Fitness Consumers Invest in Various Home Electronics © 2011 Zoom Media Corp. All rights reserved.
  5. 5. TV Channels Watched Index E! Entertainment Television 128 CBS Sports 125 Comedy Central 125 VH1 125 NFL Network 122 HGTV 119 MTV 116 FX 115 HBO 115 Bravo 113MRI:Doublebase 2011. Base = A18+“zoomfitness network” (study of Nielsen On LocationMeasurement of ZoomFitness, October 2011 in MRI viaClear Decisions) Fitness Consumers & Television Viewing © 2011 Zoom Media Corp. All rights reserved.
  6. 6. Ordered movie tickets online Index 179 In-the-know: Movies Index 148 Prefer to watch movies opening weekend Index 137 Attend movies 2-3 times per month Index 133MRI:Doublebase 2011. Base = A18+“zoomfitness network” (study of Nielsen On LocationMeasurement of ZoomFitness, October 2011 in MRI via ClearDecisions) ZoomFitness Consumers EnjoySource “In the Know: Movies”: GfK Custom Research North America 2012.Online survey of 2,010 Adults 18-54, 95% Confidence Level. Online methodologyis representative of the total US Population. Index based on health club members Going to the Movies © 2011 Zoom Media Corp. All rights reserved.vs. non-health club members surveyed.
  7. 7. Rented movies from Netflix in past 30 days Index 178 Ordered DVD’s/Blu-ray discs online Index 174 Household owns DVD/Blu-ray player Index 171 Rented 10-14 DVD/Blu-ray discs in past 30 days Index 150 Home theater/entertainment system Index 123MRI:Doublebase 2011. Base = A18+“zoomfitness network” (study of Nielsen On LocationMeasurement of ZoomFitness, October 2011 in MRI viaClear Decisions) ZoomFitness Consumers Watch Movies at Home © 2011 Zoom Media Corp. All rights reserved.
  8. 8. In-the-know: Music Index 193 Read music magazines Index 178 Use MP3 player to listen to music Index 173 Attend musical performances Index 157 Play musical instrument Index 145 I have great experience in this topic Index 123MRI:Doublebase 2011. Base = A18+“zoomfitness network” (study of Nielsen On Location Measurement ofZoomFitness, October 2011 in MRI via Clear Decisions) Fitness Consumers areSource “In the Know: Music”: GfK Custom Research North America 2012. Onlinesurvey of 2,010 Adults 18-54, 95% Confidence Level. Online methodology isrepresentative of the total US Population. Index based on health club members Music Enthusiasts © 2011 Zoom Media Corp. All rights reserved.vs. non-health club members surveyed.
  9. 9. Ordered video games/systems by Internet over the past 12 months Index 201 Uses MP3 player to play video games Index 181 Plays video games (console) Index 156 Plays video games (portable) Index 141MRI:Doublebase 2011. Base = A18+“zoomfitness network” (study of Nielsen On LocationMeasurement of ZoomFitness, October 2011 in MRI viaClear Decisions) Fitness Consumer & Video Games © 2011 Zoom Media Corp. All rights reserved.
  10. 10. Fitness Consumers visited an entertainment website in past 30 days Index 167 Entertainment Web Sites Visited Index in past 30 days Fox.com 211 IMDb.com 203 Ticketmaster.com 197 NBC.com 193 Yahoo! Movies 171 ABC.com 119MRI:Doublebase 2011. Base = A18+“zoomfitness network” (study of Nielsen On LocationMeasurement of ZoomFitness, October 2011 in MRI viaClear Decisions) Fitness Consumers Find Entertainment Information Online © 2011 Zoom Media Corp. All rights reserved.
  11. 11. Mobile Phone/Smartphone Activities Index Watched a video clip 210 Listened to a podcast 191 Downloaded an application or “App” 185 Visited a website for entertainment 184 information Downloaded a game 168 Listened to music 163 Watched a downloaded or streamed TV 163 programMRI:Doublebase 2011. Base = A18+“zoomfitness network” (study of Nielsen On LocationMeasurement of ZoomFitness, October 2011 in MRI viaClear Decisions) Fitness Consumers & Mobile Phone Entertainment © 2011 Zoom Media Corp. All rights reserved.
  12. 12. Heavy social Give advice media users extremely/very often Index 123 Index 192 Consider self to be Buy based on very social quality, not price Index 157 Index 143 Are confident Are Leaders Index 132 Index 136 Want to explore and Knowledgeable learn about new about pop culture things Index 153 Index 118Source: GfK Custom Research North America 2012.Online survey of 2,010 Adults 18-54, 95% ConfidenceLevel. Online methodology is representative of the total USPopulation. Index based on health club members vs. non- Fitness Consumers are the Peoplehealth club members surveyed. You Want to Reach © 2011 Zoom Media Corp. All rights reserved.
  13. 13. Appendix zoommedia.com
  14. 14. Music Category - Top 5 Entertainment Cable Nets Consumer Comparison Food ZoomFitness ESPN TBS TNT USA Network MP3 players used for [Listening to 173 107 114 104 108 114 music] MP3 players used for [Listening to 201 104 100 88 95 111 podcasts] MP3 players used for [watch 182 112 117 109 113 121 video/movie] MP3 players used for [play video 181 115 122 107 118 112 game]MRI:Doublebase 2011. Base = A18+ TM“zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness,October 2011 in MRI via Clear Decisions). TV Networks pulled based on entertainmentnetworks watched in past 7 days during primetime , excluding news and educational ZoomFitness Deliversprograms
  15. 15. Movies Category- Top 5 Entertainment Cable Nets Consumer Comparison Food ZoomFitness ESPN TBS TNT USA Network Ordered DVD’s/BluRay discs online 174 115 111 109 114 114 Went to the movies 2-3 times a month 133 104 122 113 116 113 Prefer to see movie opening weekend 137 108 115 112 113 109 Rented movies from Netflix 178 107 102 98 101 110MRI:Doublebase 2011. Base = A18+ TM“zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness,October 2011 in MRI via Clear Decisions). TV Networks pulled based on entertainmentnetworks watched in past 7 days during primetime , excluding news and educational ZoomFitness Deliversprograms
  16. 16. Mobile Category – Top 5 Entertainment Cable Nets Consumer Comparison Food ZoomFitness ESPN TBS TNT USA Network Used mobile phone/smartphone to visit website for entertainment 184 125 123 111 118 114 information Watched video clip on mobile 210 127 128 113 118 109 phone/smartphone Downloaded an app to mobile 185 119 123 106 116 112 phone/smartphone Watched a downloaded or streamed TV program on mobile 163 140 137 115 127 103 phone/smartphoneMRI:Doublebase 2011. Base = A18+ TM“zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness,October 2011 in MRI via Clear Decisions). TV Networks pulled based on entertainmentnetworks watched in past 7 days during primetime , excluding news and educational ZoomFitness Deliversprograms
  17. 17. Internet Category - Top 5 Entertainment Cable NetsConsumer Comparison Food ZoomFitness ESPN TBS TNT USA Network Ordered video games/systems online 202 120 119 116 123 118 Ordered movie tickets online 179 109 110 103 102 125 Ordered other tickets online 206 121 109 101 101 119 (concerts, shows, sports, etc.) Ordered CDs online 157 106 103 95 93 106MRI:Doublebase 2011. Base = A18+ TM“zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness,October 2011 in MRI via Clear Decisions). TV Networks pulled based on entertainmentnetworks watched in past 7 days during primetime , excluding news and educational ZoomFitness Deliversprograms

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