ZoomFitness Auto Category Deck

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  • 1. Auto Category DeckReaching the Automotive Audience zoommedia.com
  • 2. Why ZoomFitness ? TM TMZoomFitness delivers an upscale, affluentaudience with experience in the autocategory, ideally suited to automotive brandmessaging.Utilizing commercials w/ sound and customdigital content auto advertisers will engagetheir target audience in a relevant viewingenvironment. • Frequency Average 3X per week • 47 minute dwell time • 50 million monthly impressions • Affluent Consumers (HHI 100K+) • Educated (Bachelor’s Degree or higher Index 169)MRI:Doublebase 2011. Base = A18+“zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness, October 2011 in MRI via Clear Decisions)
  • 3. 3
  • 4. First to Try: Automotive Index 150 Regularly recommends on automobiles Index 123 Activities: Automobile Work Index 120 Confident in negotiating to buy a car Index 114Source: GfK Custom Research North America 2012.Online survey of 2,010 Adults 18-54, 95% Confidence ZoomFitness Consumers are valuableLevel. Online methodology is representative of the total USPopulation. Index based on health club members vs. non-health club members surveyed. automotive category targets © 2011 Zoom Media Corp. All rights reserved.
  • 5. Luxury Car Index 141 Sub-compact car Index 139 Compact sport/utility Index 138 Intermediate sized car Index 120 Compact pickup Index 131MRI:Doublebase 2011. Base = A18+“zoomfitness network” (study of Nielsen On LocationMeasurement of ZoomFitness, October 2011 in MRI viaClear Decisions) Compact pickup and compact/sport utility Fitness Consumers own abased on “most recent purchase//lease” intermediate,subcompact and luxury based on net any size vehicle variety of different sized cars © 2011 Zoom Media Corp. All rights reserved.
  • 6. Spent $40,000+ on most recent purchase/lease Index 125 $30,000 - $39,999 Total Amt Spent on Any Vehicle Index 112 Spent $15,000 - $19,999 on most recent purchase/lease Index 125MRI:Doublebase 2011. Base = A18+“zoomfitness network” (study of Nielsen On LocationMeasurement of ZoomFitness, October 2011 in MRIvia Clear Decisions) Fitness Consumer spending power in the automotive category © 2011 Zoom Media Corp. All rights reserved.
  • 7. Ordered automotive parts online Index 181 Has satellite radio sound system Index 156 Has MP3 player connection Index 145 Has built-in GPS/navigation system Index 129 Has bluetooth/ hands free phone capability Index 122MRI:Doublebase 2011. Base = A18+“zoomfitness network” (study of Nielsen On LocationMeasurement of ZoomFitness, October 2011 in MRI viaClear Decisions) Fitness Consumers & car features © 2011 Zoom Media Corp. All rights reserved.
  • 8. Has combined homeowners/ auto insurance policy Index123 Has an auto loan Index 154 3+ vehicles in HH covered by insurance Index 118 Carries comprehensive auto insurance Index 120MRI:Doublebase 2011. Base = A18+“zoomfitness network” (study of Nielsen On LocationMeasurement of ZoomFitness, October 2011 in MRI viaClear Decisions) Fitness Consumers: Auto Insurance &Loans © 2011 Zoom Media Corp. All rights reserved.
  • 9. Appendix zoommedia.com
  • 10. Give advice extremely/very often Index 192 Consider self to be very social Index 157 Buy based on quality, not price Index 143 Are confident Index 132 Are Leaders Want to explore and Index 136 learn about new things Index 118Source: GfK Custom Research North America 2012.Online survey of 2,010 Adults 18-54, 95% ConfidenceLevel. Online methodology is representative of the total USPopulation. Index based on health club members vs. non- Fitness Consumers are the peoplehealth club members surveyed. you want to reach © 2011 Zoom Media Corp. All rights reserved.
  • 11. Automobile Features Category- Top 5 Entertainment Cable Nets Consumer Comparison Food ZoomFitness ESPN TBS TNT USA Network Most recent purchase/lease was a 125 96 101 94 100 102 sub-compact vehicle Most recent purchase/lease was a 138 104 110 110 113 117 compact sport/utility vehicle Vehicle has security/burglar alarm 130 113 109 109 109 112 Vehicle has an MP3 player sound 145 114 113 107 106 109 systemMRI:Doublebase 2011. Base = A18+ TM“zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness,October 2011 in MRI via Clear Decisions). TV Networks pulled based on entertainmentnetworks watched in past 7 days during primetime , excluding news and educational ZoomFitness Deliversprograms
  • 12. Auto Loans and Insurance – Top Entertainment 5 Cable Nets Consumer Comparison Food ZoomFitness ESPN TBS TNT USA Network Carries comprehensive auto 120 111 104 106 105 109 insurance Has combined homeowner/auto 123 111 103 105 104 109 insurance policy Has an auto loan 154 113 119 111 116 117MRI:Doublebase 2011. Base = A18+ TM“zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness,October 2011 in MRI via Clear Decisions). TV Networks pulled based on entertainmentnetworks watched in past 7 days during primetime , excluding news and educational ZoomFitness Deliversprograms
  • 13. Auto Category – Top Entertainment 5 Cable Nets Consumer Comparison Food ZoomFitness ESPN TBS TNT USA Network Ordered Automotive parts online 181 130 109 102 109 108 Vehicle has satellite radio 156 111 109 86 121 118 Spent $40,000+ on most recent 125 119 100 103 96 112 purchase/lease Spent $15,000 - $19,999 on vehicle 126 111 109 105 106 109MRI:Doublebase 2011. Base = A18+ TM“zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness,October 2011 in MRI via Clear Decisions). TV Networks pulled based on entertainmentnetworks watched in past 7 days during primetime , excluding news and educational ZoomFitness Deliversprograms