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ZoomFitness Athletics Category Deck

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  • 1. Athletic Category DeckReaching an Active, Athletic Audience zoommedia.com
  • 2. Why ZoomFitness ? TM TMZoomFitness delivers an upscale, affluentaudience of active consumers ideally suitedto athletic brand messaging.Utilizing commercials w/ sound and customdigital content advertisers will engage theirtarget audience in a relevant viewingenvironment. • Frequency Average 3X per week • 47 minute dwell time • 50 million monthly impressions • Affluent Consumers (HHI 100K+) • Educated (Bachelor’s Degree or higher Index 169)MRI:Doublebase 2011. Base = A18+“zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness, October 2011 in MRI via Clear Decisions)
  • 3. ZoomFitness Consumers Exercise RegularlyExercise program for diet control Index 217I follow a regular exercise routine Index 184MRI:Doublebase 2011. Base = A18+“zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness, October 2011 in MRIvia Clear Decisions)
  • 4. ZoomFitness ConsumersEngage in a Variety ofAthletic ActivitiesSports Personally Participate In Pilates Index 402 Yoga Index 360 Aerobics Index 333 Jogging/Running Index 271 Swimming Index 199 Football Index 171 Soccer Index 168 Basketball Index 154 Softball Index 143 Baseball Index 116 MRI:Doublebase 2011. Base = A18+ “zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness, October 2011 in MRI via Clear Decisions)
  • 5. Fitness Consumers Spend on Athletic ClothingSpent $100+ on Running Clothing Index 300Ordered Fitness Apparel/Equipment Index 286OnlineSpent $150+ on Athletic/Workout Wear Index 252Spent 75+ on Running/Jogging Shoes Index 217Spent $150+ on Sports Clothing Index 207Purchased 2+ Pairs of Running/Jogging Index 186Shoes MRI:Doublebase 2011. Base = A18+ “zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness, October 2011 in MRI via Clear Decisions)
  • 6. ZoomFitness Consumers Are Healthy Buy Foods Labeled “High Protein” Index 261 Heavy Nutrition/Energy Bar Consumers Index 215 Used Meal/Dietary/Weight Loss Supplements Index 148 Drink Sports Drinks/Thirst Quenchers Index 131MRI:Doublebase 2011. Base = A18+“zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness, October 2011 in MRIvia Clear Decisions)
  • 7. Fitness Consumers Invest in Athletic Equipment Weight Lifting Equipment Index 226 Downhill Skis Index 203 Downhill Ski Boots Index 200 Mountain Bicycle Index 187 Elliptical Index 172 Golf Clubs Index 152 Treadmill Index 138 Stationary Bicycle Index 132MRI:Doublebase 2011. Base = A18+“zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness, October 2011 in MRIvia Clear Decisions)
  • 8. Fitness Consumers Own Athletic Gear Elbow/Kneepads Index 200 Soccer ball Index 161 Racquetball Balls Index 197 Baseball Gloves Index 157 Tennis Racquet Index 194 Basketball Index 152 Tennis Balls Index 193 Gold balls Index 148 Racquetball Racquet Index 182 Football Index 147 Bicycle Hemet Index 179 Softball/Baseball Bats Index 145MRI:Doublebase 2011. Base = A18+“zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness, October 2011 in MRIvia Clear Decisions)
  • 9. Fitness Consumers Are the People YouWant to ReachGive Advice Extremely/Very Often Index 192Consider Self to Be Very Social Index 157Buy Based on Quality, Not Price Index 143Are Leaders Index 136Are Confident Index 132Want to Learn and Explore About Index 118New ThingsSource: GfK Custom Research North America 2012. Online survey of 2,010 Adults 18-54, 95% Confidence Level. Online methodologyis representative of the total US Population. Index based on health club members vs. non-health club members surveyed.
  • 10. Appendix zoommedia.com
  • 11. Athletic Category - Top 5 Entertainment Cable Nets Consumer Comparison Food ZoomFitness ESPN TBS TNT USA Network Spent $150+ on Athletic/Workout 252 122 111 95 89 121 Clothing in Past 12 Months Spent $100+ on Running Clothing in 300 120 106 84 74 112 Past 12 Months Owns Rollerblades/In-Line Skates 216 109 103 94 105 100 Owns Weight Lifting Equipment 226 126 109 103 101 107MRI:Doublebase 2011. Base = A18+ TM“zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness,October 2011 in MRI via Clear Decisions). TV Networks pulled based on entertainmentnetworks watched in past 7 days during primetime , excluding news and educational ZoomFitness Deliversprograms
  • 12. Athletic Category - Top 5 Entertainment Cable Nets Consumer Comparison Food ZoomFitness ESPN TBS TNT USA Network Bought Ski Clothing 212 126 106 88 92 92 Ordered Fitness Apparel/Equipment 286 122 117 108 105 129 Online Owns a Road Bicycle 159 110 94 95 94 104 I follow a regular exercise routine 184 103 92 93 89 97MRI:Doublebase 2011. Base = A18+ TM“zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness,October 2011 in MRI via Clear Decisions). TV Networks pulled based on entertainmentnetworks watched in past 7 days during primetime , excluding news and educational ZoomFitness Deliversprograms
  • 13. Athletic Category - Top 5 Entertainment Cable Nets Consumer Comparison Food ZoomFitness ESPN TBS TNT USA Network Sports Personally Participated In – 422 133 112 101 101 106 Weight Lifting Buy Food Labeled “Low-Carb” 161 101 103 103 107 120 Spent $75-$149 on Running/Jogging 247 121 114 90 102 120 Shoes Used Meal/Dietary/Weight Loss 143 89 107 101 109 107 Supplements in Past 6 MonthsMRI:Doublebase 2011. Base = A18+ TM“zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness,October 2011 in MRI via Clear Decisions). TV Networks pulled based on entertainmentnetworks watched in past 7 days during primetime , excluding news and educational ZoomFitness Deliversprograms