2014 ZoomMurals Media Kit
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2014 ZoomMurals Media Kit

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ZoomMurals media kit

ZoomMurals media kit

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2014 ZoomMurals Media Kit Presentation Transcript

  • 1. ZOOM MEDIA & MARKETING MURALS MEDIA KIT 1 ZOOMMURALS 2014
  • 2. ZOOM MEDIA & MARKETING MURALS MEDIA KIT 2 TABLE OF CONTENTS 3 WELCOME TO ZOOM MEDIA. 4 THE ZOOMMURALS NETWORK 5 MURAL SIZES 6 LOCATIONS 8 CREATIVE SERVICES 9 UNIQUE CREATIVE PLACEMENTS 10 LIVE MURAL EVENTS 11 SOCIAL MEDIA ACTIVATIONS 12 BEYOND THE WALL … INTEGRATED PROGRAMS 13 YOU’RE IN GOOD COMPANY 14 OFFICES
  • 3. ZOOM MEDIA & MARKETING MURALS MEDIA KIT 3 WELCOME TO ZOOM MEDIA. Zoom Media is one of the world’s largest operators of place-based media networks. Offering digital, static, experiential and social media solutions, Zoom engages tens of millions of viewers as they workout in health clubs, compete in recreation centers and socialize in sports bars… providing advertisers high impact targeted audiences with 360 degree media integrations. ZOOM MEDIA... building relationships between brands & active lifestyle consumers. Zoom is the pioneer and leader in commercial murals. Nothing jumps off the wall like a hand-painted mural. Zoom helps elevate traditional outdoor campaigns through style, size and impact. With a network of 300+ walls in 50+ markets, Zoom offers clients the ability to place both national campaigns or very localized projects. ZOOM MURALS ZOOM USA ZOOMFITNESS™ 2,300 + HEALTH CLUBS ZOOMSOCIAL™ 2,000 + BARS & NIGHTLIFE VENUES ZOOMMURALS™ TARGETED URBAN MARKETING ZOOM EXPERIENTIAL SAMPLING & PROMOTIONS
  • 4. ZOOM MEDIA & MARKETING MURALS MEDIA KIT 4 THE ZOOMMURALS NETWORK Zoom offers clients coverage nationwide, focusing on the neighborhoods and districts that draw trendsetters, influencers and metro-centric consumers. • AUTHENTIC SPRAY-PAINTED OR HAND-PAINTED MURALS ON HIGH TRAFFIC STREET CORNERS AND WALLS • OPTIMAL FOR REACHING BOTH MASS AND TRENDSETTERS/INFLUENCERS • CUSTOMIZED ARTWORK BY OUR STABLE OF GRAFFITI ARTISTS • LARGE INVENTORY BUT ALSO OFFER CUSTOM SCOUTING AS NEEDED • PLACEMENTS RUN IN 30-DAY PERIODS 50+ DMAS 300+ WALLS CUSTOM SCOUTING 100% PERMISSION BASED
  • 5. ZOOM MEDIA & MARKETING MURALS MEDIA KIT 5 MURAL SIZES DOMINATIONS The largest murals available. Full building takeovers. Up to 40’x30’. STANDARD Typically horizontal, street-level walls. Sizes approx 10’ x 15’ at 150 sq ft. SPECTACULARS Extra large murals with double or triple the square footage of Standard walls. Approx 20’x12’ and up.
  • 6. ZOOM MEDIA & MARKETING MURALS MEDIA KIT 6 LOCATIONS Unlike most OOH, murals are all about full viewing context, not just basic eyeballs. Zoom’s walls are in the key areas and spots that clients seek to engage the new metro consumer. HIGHLY-SOUGHT TRENDSETTER AREAS STREET-LEVEL LOCATIONS UNIQUE SPACES BEYOND STANDARD “WALLS” MASSIVE SPECTACULARS ICONIC NEIGHBORHOODS AND STREET CORNERS
  • 7. ZOOM MEDIA & MARKETING MURALS MEDIA KIT 7 LOCATIONS NYC - LOWER EAST SIDE CHICAGO - WICKER PARK LA - VENICE BEACH NYC - WILLIAMSBURG
  • 8. ZOOM MEDIA & MARKETING MURALS MEDIA KIT 8 CREATIVE SERVICES Unique to Zoom, we offer clients free creative services and access to our artists to help customize the creative for the medium of murals. Murals are special so why use standard creative? COLLABORATIONS WITH CREATIVE SHOPS STRAIGHT REPRODUCTIONS ZOOM ARTIST-DESIGNED CREATIVE CUSTOMIZATION OF CREATIVE PER MARKET
  • 9. ZOOM MEDIA & MARKETING MURALS MEDIA KIT 9 UNIQUE CREATIVE PLACEMENTS GETTING CREATIVE Mural designs and placement locations can be bold and ground-breaking. Zoom can design visuals or develop concepts that can help take a campaign to the next level.
  • 10. ZOOM MEDIA & MARKETING MURALS MEDIA KIT 10 LIVE MURAL EVENTS Murals are not a passive media. Zoom stages live mural events that can engage consumers on a level that goes far beyond the wall. LIVE MURALS AT COMIC-CON CUSTOM TAGGING AT X-GAMES COMMUNITY EVENTS WITH ARTISTS MURAL PLACEMENTS AT CONCERTS
  • 11. ZOOM MEDIA & MARKETING MURALS MEDIA KIT 11 SOCIAL EXTENSIONS Murals are amazing content for social media. The visuals and appeal of murals make for great social media connections. Zoom makes it all happen. SOCIAL MEDIA ACTIVATIONS
  • 12. ZOOM MEDIA & MARKETING MURALS MEDIA KIT 12 BEYOND THE WALL INTEGRATED PROGRAMS Zoom goes beyond walls to create integrated programs. The artistry of murals and graffiti resonates in powerful ways that can amplify a campaign. Let’s get creative CUSTOM-BRANDED SNOWBOARDS PR STUNTS CLOTHING LINES CUSTOM-DESIGNED BOTTLES BRANDED SURFBOARDS
  • 13. ZOOM MEDIA & MARKETING MURALS MEDIA KIT 13 YOU’RE IN GOOD COMPANY 7 ELEVEN A&E ABSOLUT ACTIVISION ADULT SWIM ARMY NATIONAL GUARD BEAM GLOBAL CADBURY THE CARTOON NETWORK COCA-COLA COMEDY CENTRAL CONVERSE DIAGEO DISNEY DPSG FIAT FORD MOTORS GENTLEMAN JACK HEINEKEN HENDRICK’S GIN HONDA HTC JET BLUE KRAFT LEXUS LOWE’S MICROSOFT MILLERCORRS NATIONAL GEOGRAPHIC NESTLE WATERS NEW CASTLE NY STATE LOTTERY PABST BREWING CO PEPSI PERNOD RICARD POWER RANGERS REEBOK SKYY SPIRITS SOBIESKI SONY PICTURES SOYJOY TIMBERLAND TURNER BROADCASTING UNILEVER VANS VERTEX PHARMACEUTICALS VITA COCO VITAMIN WATER VH1 WARNER BROTHERS
  • 14. ZOOM MEDIA & MARKETING MURALS MEDIA KIT 14 OFFICES NEW YORK, NY 112 MADISON AVENUE, 8TH FLOOR NEW YORK, NY 10016 T: 212-685-7981 F: 212-634-0041 NEWYORK@ZOOMMEDIA.COM CHICAGO, IL 549 W. RANDOLPH, SUITE 600 CHICAGO, IL 60661 T: 312-492-7871 F: 312-775-1732 CHICAGO@ZOOMMEDIA.COM LOS ANGELES, CA 11340 WEST OLYMPIC, SUITE 381 LOS ANGELES, CA 90064 T: 310-914-5800 F: 310-914-5011 LA@ZOOMMEDIA.COM