Your SlideShare is downloading. ×
Upcoming SlideShare
Loading in...5

Thanks for flagging this SlideShare!

Oops! An error has occurred.

Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply



Published on

  • Be the first to comment

  • Be the first to like this

No Downloads
Total Views
On Slideshare
From Embeds
Number of Embeds
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

No notes for slide


  • 1. Semester VIINDIAN ECONOMYCourse Code: BBA601 L-4, T-0, P-0, C-4Objective: The basic objective of this course is to provide fundamental knowledgeabout Indianeconomy.Unit-wise Course Contents:1. Introduction to Indian Economy: Meaning of Economy, Economic GrowthandDevelopment, Characteristic of Indian Economy, Factor affecting EconomicDevelopment.Resources in India-(Natural & Infrastructural).(8 Hours)2. Population & Employment Control Policy in India: Human ResourceDevelopment,Population Policy in India, Poverty & Unemployment in India, Programmes &Policy.(8 Hours)3. Economic Policy And Industrial Sector: Economic planning-Objectives,Characterstics, Need& Importance, Current Five Year Plan, Planning Commission, Private Sector,Public Sector &Joint Sector, Co-operative Sector.(8 Hours)4. Indian Agricultural Sector: Problems and prospects of Indian Agriculture,Developmentduring Plan Period, Land Reforms-Need & Scope , Position, Problems andprospects of largescale industries (Iron & Steel, Sugar, Cotton), Green Revolution.(8 Hours)5. Financial Institution In India: Role of commercial bank and FinancialInstitutions, SmallScale Industry, Role of small Industries in Indian Economy, SSI Policy.(8 Hours)Text Book:1. Dutt Ruddar Sundaram, Indian Economy, S. Chand & Company Ltd.Reference Books:1. Puri & Mishra, Indian Economy, Himalaya Publishing House.2. Khan M.Y., Indian Financial System, Tata McGraw-Hill.* Latest editions of all the suggested books are recommended.
  • 2. STRATEGIC MANAGEMENTCourse Code: BBA602 L-4, T-0, P-0, C-4Objective: The basic objective of this course is to provide fundamental knowledgeabout strategicmanagement.Unit-wise Course Contents:1. Introduction to Strategic Management: Concept of strategic management -Characteristics ofstrategic management - Defining strategy, Strategy formulation - Stakeholders inbusiness -Vision, mission and purpose - Environmental appraisal - Types of strategies -Guidelines forcrafting successful business strategies.(8 Hours)2. Strategic Analysis and Choice: Environmental Threat and Opportunity Profile(ETOP) -Organizational Capability Profile - Strategic Advantage Profile - CorporatePortfolio Analysis -SWOT Analysis - Porters Five Forces Model of competition - Mc Kinseys 7sFramework.(8 Hours)3. Strategy Implementation: Issues in implementation - Organization Structure -Matchingstructure and strategy - Behavioral issues - Leadership style - Corporate culture -Values –Power - Social responsibilities - Ethics - Functional issues - Functional plans andpolicies -Financial, Marketing, Operations and Personnel plans and policies(8 Hours)4. Strategy Evaluation And Control: Importance - Symptoms of malfunctioningof strategy -Organization anarchies - Operations Control and Strategic Control - Measurementof Corporateperformance - Analyzing variances - Role of organizational systems in strategyevaluation(8 Hours)5. E-commerce: New Business Models and strategies for Internet Economy -Shapingcharacteristics of E-Commerce Environment - E-Commerce Business Model andStrategies -
  • 3. Internet Strategies for Traditional Business - Key success factors in E-Commerce.(8 Hours)Text Books:1. Pitts R.A. & Lei D., Strategic Management, Building and SustainingCompetitive Advantage,Vikas Publishing House, 2003.2. Thompson A and Strickland A J, Strategic Management: Concepts and Cases,Tata McGraw-Hill, 2002.3. Whelan T.L. & Hunger J.D., Concepts in Strategic Management and BusinessPolicy, PearsonEducation, 2004.Reference Books:1. Hunger J.D. & Whelan T L, Essentials of Strategic Management Prentice-Hall.2. Johnson and Scholars, Exploring Corporate Strategy: Text and Cases, Prentice-Hall, 2000* Latest editions of all the suggested books are recommended.BBA Revised Syllabus Applicable w.e.f. Academic Session 2011-12 (22022012)Page 49 of 55
  • 4. Semester VISpecialization: MarketingPaper-IIIRURAL MARKETINGCourse Code: BBM3 L-4, T-0, P-0, C-4Objective: The basic objective of this course is to provide fundamental knowledgeabout ruralmarketing.Unit-wise Course Contents:1. Introduction: Definition, Scope of rural marketing, Concepts, Components ofrural market,Classification of rural market, Rural vs. Urban markets, Problems in ruralmarketing.(8 Hours)2. Rural marketing environment: Population, Occupation pattern, Incomegeneration, locationof rural population, expenditure pattern, literacy level, land distribution, land usepattern,irrigation, development programs, infrastructure facilities, rural credit institutions,rural retailoutlets.(8 Hours)3. Characteristics of Rural consumer: Stages of the Life cycle. Consumerbehaviour, Factorsaffecting Consumer Behavior, Researching Rural market, Sanitizing rural market,Researchdesign- Reference frame.(8 Hours)4. Rural Marketing Strategies: Segmenting, Targeting and Positioning ProductStrategy,Marketing Mix Challenges.(8 Hours)5. Product Concepts Classification: Five Levels Products, Classification ofProductsRural Product Categories – (Fast moving Consumer goods, Consumer Durables,AgricultureGoods, Services) Formulating Product Planning, Developing Product Strategy.(8 Hours)Text Books:1. Kashyap Pradeep & Siddhartha Raut, Rural Marketing, Biztantra
  • 5. 2. Swamy Gopal T.P., Rural Marketing, Vikas Publishing House.Reference Books:1. Robert R. Reeder, Industrial Marketing: Analysis, Planning, and Control,Prentice-Hall* Latest editions of all the suggested books are recommended.
  • 6. COMMUNICATION TECHNIQUECourse code: BBA603(Common with EHM601/BPH606/BCA604/BCH606/BHM601)LTPC2023Course Contents:Unit IOral Communication: Principles of effective oral communication, Features,Vitals ofcommunication, Interpersonal communication, Persuasive communication. (10Hours)Unit IIPresentation Strategies: Purpose, Audience & Locale, Organizing contents,Preparing outlines.Audio- Visual aids, Body Language, Voice dynamics. (10 Hours)Unit IIIListening Skills: The Listening process, Hearing & listening, Types of listening,Listening with apurpose, Barriers to listening, Telephonic conversation. (10 Hours)Unit IVSpeaking Skills: Improving voice & speech, Art of public speaking, Using visualaids, Jobinterview being interviewed by the media, Dealing with the boss. Dealing withsubordinates, Howto run a meeting. (10 Hours)Text Book:1. Raman Meenakshi & Sharma Sangeeta, Technical Communication-Principles &Practice –O.U.P. New Delhi. 2007.Reference Books:1. Ruther Ford A., Basic Communication Skills – Pearson Education, New Delhi.2. Mitra Barum K., Effective Technical Communication – O.U.P. New Delhi. 2006.NOTE:This syllabus has been designed to improve the oral and writtencommunication skills ofstudents. The faculty members should put emphasis on practical (oral)activities forgenerating students’ interest in language learning.* Latest editions of all the suggested books are recommended.