LinkedIn for Brands: How To Make Friends And Influence Buyers
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LinkedIn for Brands: How To Make Friends And Influence Buyers

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LinkedIn is more than just a platform for your online CV; it can help boost your business as well. This presentation is a guide to making LinkedIn work for brand-building, engagement and lead ...

LinkedIn is more than just a platform for your online CV; it can help boost your business as well. This presentation is a guide to making LinkedIn work for brand-building, engagement and lead generation. http://www.zooberdigitaltraining.co.uk/lp/6-ways-to-use-linkedin-to-generate-leads

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LinkedIn for Brands: How To Make Friends And Influence Buyers LinkedIn for Brands: How To Make Friends And Influence Buyers Presentation Transcript

  • SOCIAL * INBOUND * CONTENTfor Brands:How to make friendsand influence people
  • Why bother with LinkedIn? SOCIAL * INBOUND * CONTENTIf you see LinkedIn as simply anonline CV, then it’s time to takeanother look.The ‘professional social network’ counts over119 million users, and is growing.And LinkedIn’s business potential is good newsfor brands. A study of lead generation in socialmedia found that the network easily trumpsFacebook and Twitter.
  • Why bother with LinkedIn? SOCIAL * INBOUND * CONTENTIf you see LinkedIn as simply an It found that LinkedIn is 277% more effective at convertingonline CV, then it’s time to take users into business leads.another look.The ‘professional social network’ counts over119 million users, and is growing.And LinkedIn’s business potential is good newsfor brands. A study of lead generation in socialmedia found that the network easily trumpsFacebook and Twitter.Using LinkedIn allows you to reach a targeted, engaged and business-oriented audience. Here are someessential tips to help you give your brand a boost, using the professional network.
  • Optimise your company profile page SOCIAL * INBOUND * CONTENTLate in 2011, LinkedIn launched the company profile page.If you’re not using it already, why not? The profile page has to fulfil all kinds of functions. This is where you summarise the essence of your brand. It should appeal to your existing customers, attract new prospects, inspire current employees and impress potential applicants.
  • Optimise your company profile page SOCIAL * INBOUND * CONTENTLate in 2011, LinkedIn launched the company profile page.If you’re not using it already, why not? You should also optimise your company profile with the relevant keywords, helping to drive more traffic from people The profile page has to fulfil all kinds searching in your industry. of functions. This is where you summarise the essence of your brand. It should appeal to your existing customers, attract new prospects, inspire current employees and impress potential applicants.
  • Hang out in groups SOCIAL * INBOUND * CONTENT LinkedIn groups are not like Facebook groups. Instead of ‘We Love Cats’, you’re more likely to come across something niche and professional, like ‘UK Feline Healthcare Group.’Listening to your customer base on LinkedIn will help you create more effective content andsolutions for them.
  • Hang out in groups SOCIAL * INBOUND * CONTENT LinkedIn groups are not Joining groups like this is a like Facebook groups. good idea - when they are Instead of ‘We Love Cats’, relevant to your sector. So in you’re more likely to come this example, an employee at across something niche a pharmaceutical company and professional, like ‘UK supplying pet medicines could Feline Healthcare Group.’ request to join the group.Listening to your customer base on LinkedIn will help you create more effective content andsolutions for them.
  • Hang out in groups SOCIAL * INBOUND * CONTENT LinkedIn groups are not Joining groups like this is a Once in, he or she would start like Facebook groups. good idea - when they are to listen to conversations, Instead of ‘We Love Cats’, relevant to your sector. So in make meaningful (and non- you’re more likely to come this example, an employee at salesy!) contributions to across something niche a pharmaceutical company discussions, and generally and professional, like ‘UK supplying pet medicines could get to know this highly Feline Healthcare Group.’ request to join the group. relevant community.Listening to your customer base on LinkedIn will help you create more effective content andsolutions for them.
  • Create and share content SOCIAL * INBOUND * CONTENTGive back to your community on LinkedIn by sharing useful content on your company page and in thegroups you are a member of. It doesn’t have to be your own.Reciprocity is an importantpart of social media, so don’tbe averse to posting linksfrom other sites as well. 10 FacebookAs long as they are relevant for Businessand interesting, it’s all Best Practicebuilding your reputationas a good source of sknowledge withinyour industry.
  • Create and share content SOCIAL * INBOUND * CONTENTGive back to your community on LinkedIn by sharing useful content on your company page and in thegroups you are a member of. It doesn’t have to be your own.Reciprocity is an importantpart of social media, so don’t Remember, keep it professional andbe averse to posting linksfrom other sites as well. 10 Facebook thought-provoking. So for our pet pharmaceutical marketer, sharing a studyAs long as they are relevant for Business of the effects of catnip on different breeds would be a good idea. A video of a catand interesting, it’s all Best Practice playing a guitar, not so much.building your reputationas a good source of sknowledge withinyour industry.
  • Don’t ‘post-and-run’! SOCIAL * INBOUND * CONTENTLinkedIn is a potentially rich resource, a place to learn from people with expert knowledge andopinions. Don’t blow the opportunity by adopting the ‘post-and-run’ approach.It’s very easy to dump content, whether it’s a blog post or a status update, and then leave it there. Butwhat you really want is conversation.
  • Don’t ‘post-and-run’! SOCIAL * INBOUND * CONTENTLinkedIn is a potentially rich resource, a place to learn from people with expert knowledge andopinions. Don’t blow the opportunity by adopting the ‘post-and-run’ approach.It’s very easy to dump content, whether it’s a blog post or a status update, and then leave it there. Butwhat you really want is conversation. 1 Create status updates that invite discussion
  • Don’t ‘post-and-run’! SOCIAL * INBOUND * CONTENTLinkedIn is a potentially rich resource, a place to learn from people with expert knowledge andopinions. Don’t blow the opportunity by adopting the ‘post-and-run’ approach.It’s very easy to dump content, whether it’s a blog post or a status update, and then leave it there. Butwhat you really want is conversation. 1 Create status updates Ask questions when you that invite discussion share content in groups
  • Don’t ‘post-and-run’! SOCIAL * INBOUND * CONTENTLinkedIn is a potentially rich resource, a place to learn from people with expert knowledge andopinions. Don’t blow the opportunity by adopting the ‘post-and-run’ approach.It’s very easy to dump content, whether it’s a blog post or a status update, and then leave it there. Butwhat you really want is conversation. 1 Create status updates Ask questions when you Respond to responses that invite discussion share content in groups promptly and intelligently.
  • Don’t ‘post-and-run’! SOCIAL * INBOUND * CONTENTLinkedIn is a potentially rich resource, a place to learn from people with expert knowledge andopinions. Don’t blow the opportunity by adopting the ‘post-and-run’ approach.It’s very easy to dump content, whether it’s a blog post or a status update, and then leave it there. Butwhat you really want is conversation. 1 Create status updates Ask questions when you Respond to responses that invite discussion share content in groups promptly and intelligently. Deep engagement helps to position your brand as friendly and on-the-ball. When people come to making a purchasing decision, you will have already built a foundation of recognition and trust.
  • Use the little extras SOCIAL * INBOUND * CONTENTOnce you’ve covered the basics, there are a whole raft of extra features you can use to boost yourbrand on LinkedIn:
  • Use the little extras SOCIAL * INBOUND * CONTENTOnce you’ve covered the basics, there are a whole raft of extra features you can use to boost yourbrand on LinkedIn:LinkedIn AnswersAsking and answeringindustry-relevantquestions is a goodway to quickly buildup an expert reputationin your field.
  • Use the little extras SOCIAL * INBOUND * CONTENTOnce you’ve covered the basics, there are a whole raft of extra features you can use to boost yourbrand on LinkedIn:LinkedIn Answers PollsAsking and answering Gather data from yourindustry-relevant community by invitingquestions is a good them to share theirway to quickly build opinion on a keyup an expert reputation question.in your field.
  • Use the little extras SOCIAL * INBOUND * CONTENTOnce you’ve covered the basics, there are a whole raft of extra features you can use to boost yourbrand on LinkedIn:LinkedIn Answers Polls AppsAsking and answering Gather data from your A range of LinkedInindustry-relevant community by inviting applications, includingquestions is a good them to share their SlideShare and BlogLink,way to quickly build opinion on a key make it easier to shareup an expert reputation question. your content andin your field. enhance your company.
  • Use the little extras SOCIAL * INBOUND * CONTENTOnce you’ve covered the basics, there are a whole raft of extra features you can use to boost yourbrand on LinkedIn:LinkedIn Answers Polls Apps RecommendationsAsking and answering Gather data from your A range of LinkedIn They’re not just forindustry-relevant community by inviting applications, including personal profiles. Satisfiedquestions is a good them to share their SlideShare and BlogLink, customers can now useway to quickly build opinion on a key make it easier to share LinkedIn to recommendup an expert reputation question your content and your company’s productsin your field enhance your company and services, providing powerful organic PR value.
  • SOCIAL * INBOUND * CONTENTWant to know how to drumup business on LinkedIn?Check out the eGuide:‘6 ways to useLinkedIn togenerate leads’ Download Now