CMO’s Guide: Transitioning from Traditional to Future Media

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Get your team up to speed to make the move from the old ways of marketing that no longer work, to the new ones that do.

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CMO’s Guide: Transitioning from Traditional to Future Media

  1. 1. CMO’s Guide:Transitioningfrom Traditionalto Future Media
  2. 2. CMO’s guide: transitioning fromTraditional to future mediawww.zooberdigitaltraining.co.uk
  3. 3. Get your team up tospeed to make themove from the oldways of marketing thatno longer work, to thenew ones that do.CMO’s guide: transitioning fromTraditional to future mediawww.zooberdigitaltraining.co.uk
  4. 4. Get your team up tospeed to make themove from the oldways of marketing thatno longer work, to thenew ones that do.That old adage ‘if it ain’t broke, don’t fixit’ is often rolled out - sometimes aptly,sometimes not.We’d like to say that old schoolcommunications like:• Newsletters• Press releases• Print adsare broken. Marketing departments thatare still relying on them need fixing.CMO’s guide: transitioning fromTraditional to future mediawww.zooberdigitaltraining.co.uk
  5. 5. It’s time to move on to the more effective, less expensive digitalmarketing tools like social media, SEO and blogging.Often it’s the board that needs convincing, whereas marketing is keen to get stuck in.We can show you how to:1. Prove the old school ways aren’t workingwww.zooberdigitaltraining.co.uk
  6. 6. It’s time to move on to the more effective, less expensive digitalmarketing tools like social media, SEO and blogging.Often it’s the board that needs convincing, whereas marketing is keen to get stuck in.We can show you how:1. Prove the old school ways aren’t working2. Develop your team’s skills to maximisedigital opportunitieswww.zooberdigitaltraining.co.uk
  7. 7. It’s time to move on to the more effective, less expensive digitalmarketing tools like social media, SEO and blogging.Often it’s the board that needs convincing, whereas marketing is keen to get stuck in.We can show you how:1. Prove the old school ways aren’t working3. Prove that digital marketing is theway to go.2. Develop your team’s skills to maximisedigital opportunitieswww.zooberdigitaltraining.co.uk
  8. 8. Well, there are obviously two sides to everystory and if it’s filled with links to greatcontent that’s showing your audience howyou can relieve them of their business painthen there might be a case for keeping it. Ifyou really can’t bear to let go, follow these10 commandments for B2B newsletters.But if it’s saying things like:• We appointed a new Head of Sales• We will be at this event• We have published an editorial• We made the newsit definitely has to go (as your open andclick through rates are probably alreadytelling you).Should you bin your newsletter?www.zooberdigitaltraining.co.uk
  9. 9. Well, there are obviously two sides to everystory and if it’s filled with links to greatcontent that’s showing your audience howyou can relieve them of their business painthen there might be a case for keeping it. Ifyou really can’t bear to let go, follow these10 commandments for B2B newsletters.But if it’s saying things like:• We appointed a new Head of Sales• We will be at this event• We have published an editorial• We made the newsit definitely has to go (as your open andclick through rates are probably alreadytelling you).Should you bin your newsletter?The focus of yourcommunications withyour customers shoulddefinitely be you, you,you and not we, we, we.www.zooberdigitaltraining.co.uk
  10. 10. The world has changed so rapidly thatmarketers have struggled to keep upand there is a definite digital skills gapin marketing departments across thecountry.So to bridge the gap in your departmentyou need to get your team up-to-speedwith:• Inbound marketing• Marketing automation• Multi-channel marketing• Content marketing• Social media marketingGetting your team the skills they needwww.zooberdigitaltraining.co.uk
  11. 11. Getting your team the skills they needIt may sound dauntingbut the right digitalmarketing trainingcompany can have yourteam future-proofed ina matter of days.The world has changed so rapidly thatmarketers have struggled to keep upand there is a definite digital skills gapin marketing departments across thecountry.So to bridge the gap in your departmentyou need to get your team up-to-speedwith:• Inbound marketing• Marketing automation• Multi-channel marketing• Content marketing• Social media marketingwww.zooberdigitaltraining.co.uk
  12. 12. If you’re feeling some resistance from above to moving to the new ways, then win them overwith these stats that we’ve gathered for you to show it really is the smart option:How to prove digital marketing is the way to gowww.zooberdigitaltraining.co.uk
  13. 13. If you’re feeling some resistance from above to moving to the new ways, then win them overwith these stats that we’ve gathered for you to show it really is the smart option:How to prove digital marketing is the way to goInbound marketing costs61% less per lead thantraditional, outboundmarketingwww.zooberdigitaltraining.co.uk
  14. 14. If you’re feeling some resistance from above to moving to the new ways, then win them overwith these stats that we’ve gathered for you to show it really is the smart option:How to prove digital marketing is the way to goInbound marketing costs61% less per lead thantraditional, outboundmarketingCompanies that blog get55% more web trafficwww.zooberdigitaltraining.co.uk
  15. 15. If you’re feeling some resistance from above to moving to the new ways, then win them overwith these stats that we’ve gathered for you to show it really is the smart option:How to prove digital marketing is the way to goInbound marketing costs61% less per lead thantraditional, outboundmarketingB2B businesses whoblogged just 16 to 20 timesper month got 3 timesmore leads than those whodidn’t blogCompanies that blog get55% more web trafficNow that you’re armed with what you need to know it’s time to take your marketing teaminto the future!www.zooberdigitaltraining.co.uk
  16. 16. Your transitional to-do list1. Stop relying on traditional media -do you really need your newsletter?www.zooberdigitaltraining.co.uk
  17. 17. Your transitional to-do list1. Stop relying on traditional media -do you really need your newsletter?2. Embrace digital marketing tools: sign up forsocial media and begin bloggingwww.zooberdigitaltraining.co.uk
  18. 18. Your transitional to-do list1. Stop relying on traditional media -do you really need your newsletter?3. Future-proof your team with digitalmarketing training2. Embrace digital marketing tools: sign up forsocial media and begin bloggingwww.zooberdigitaltraining.co.uk
  19. 19. A CMO’s Guide toBuilding a MarketingTeam of the FutureFor more advice on making the moveto digital marketing read our eGuide:A CMO’s guide to building amarketing team of the futurewww.zooberdigitaltraining.co.uk

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