0
Introduction to
Keyword Campaign
February 2014

These materials are not intended for distribution outside of Urban Shuffle...
Presentation Overview

•
•
•
•
•

What We Do

How We Do
How It Works
Try It Out

Your Pricing
What We Do

•
•
•
•

Target Customers
Promote Your Business

Drive New & Repeat Traffic
Report Results
How We Do It
Expert Team
•
•

Account Managers
Dedicated to your success we ensure optimal levels of customer service and ...
Our Landscape
We help identify your ideal customers.
Across multiple landscapes we promote your business to
consumers who ...
What You Get
Users are mobile and on the go. They want to take
action and have specific objectives in mind.
Local Discover...
How It Works

1. Display a keyword at your business location or to local online users.
2. Customers text your mobile keywo...
Try It Out
Text COUPON
to 96362
Scan Here
The Time Is Now
When you’re in a public place,
you don’t have to look far to
find customers pre-occupied
with a smartphone...
Your Pricing
Marketing
• Campaign Spend

We Keep It Simple.

$.75 per campaign goal. Unlimited texting. No monthly fees, e...
Exclusive Offer
Location Extensions
Grow your business with detailed contact information about
your business location.
●

...
Exclusive Offer
Custom NFC Coaster
Increase in-house spending with mobile tap coasters
and let your customers receive spec...
For Additional Information or Product Demo:
www.urbanshuffle.com/start
Andy Kirk
andy.kirk@urbanshuffle.com
(415) 763-7955
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Urban Shuffle - Keyword Campaign

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Urban Shuffle’s team of designers, marketers, advertisers, and engineers are passionate about the opportunity to build, manage, monitor, and measure your mobile marketing strategies.

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Transcript of "Urban Shuffle - Keyword Campaign"

  1. 1. Introduction to Keyword Campaign February 2014 These materials are not intended for distribution outside of Urban Shuffle and its partners and customers.
  2. 2. Presentation Overview • • • • • What We Do How We Do How It Works Try It Out Your Pricing
  3. 3. What We Do • • • • Target Customers Promote Your Business Drive New & Repeat Traffic Report Results
  4. 4. How We Do It Expert Team • • Account Managers Dedicated to your success we ensure optimal levels of customer service and deliver day in and day out to our clients. Ad Brokers Advertising experts are committed to the well-being of our clients advertising success. Innovative Technology • • Mobile Keywords Easily deliver your business marketing in real time to consumers with mobile devices. Dashboard & Reporting Track performance and report on texts within the USA and Canada.
  5. 5. Our Landscape We help identify your ideal customers. Across multiple landscapes we promote your business to consumers who may be interested in your products or services. Local Search Mobile Apps Internet Radio Internet Video SMS/MMS Email Radio Social Media Print Direct Mail Television Web Banners
  6. 6. What You Get Users are mobile and on the go. They want to take action and have specific objectives in mind. Local Discovery 1. Friendly Keyword Allow mobile users to text a Keyword and receive your local business offers. 2. Search Advertising We deliver your business information to consumers searching your industry. Marketing Campaign 3. Creative Campaign We deliver your business coupon or contest to anyone who texts your Keyword. 4. Campaign Tracking Measure campaign effectiveness and fully understand your results.
  7. 7. How It Works 1. Display a keyword at your business location or to local online users. 2. Customers text your mobile keyword. 3. When a customer takes action they are connected to your business. 4. Weekly and monthly reporting track performance and cost.
  8. 8. Try It Out Text COUPON to 96362 Scan Here
  9. 9. The Time Is Now When you’re in a public place, you don’t have to look far to find customers pre-occupied with a smartphone. • • • • 30% of consumers interact with a brand via text message (Hipcricket) 1 out of 5 brands & agencies surveyed by Chief Marketer had run an SMS marketing campaign in 2012 65% of smartphone owners want to receive promotional messages once a month (Forrester Consulting 2013) Local mobile searches (85.9 billion) are projected to exceed desktop searches (84 billion) for the first time in 2015 (eMarketer)
  10. 10. Your Pricing Marketing • Campaign Spend We Keep It Simple. $.75 per campaign goal. Unlimited texting. No monthly fees, ever! Advertising • Ad Spend As an advertising technology provider, we charge 10% on all advertising spend and make available all data and do not hide any fees.
  11. 11. Exclusive Offer Location Extensions Grow your business with detailed contact information about your business location. ● Target By ○ ○ ○ • • • Zip Code Age & Gender Search Word(s) Distance information lets your customers know how close they are to your business. Ads display a blue distance pin that lets customers know that your business is nearby Includes your address, phone number, and where you are on Google Maps for Mobile.
  12. 12. Exclusive Offer Custom NFC Coaster Increase in-house spending with mobile tap coasters and let your customers receive special offers or future discounts about your business.
  13. 13. For Additional Information or Product Demo: www.urbanshuffle.com/start Andy Kirk andy.kirk@urbanshuffle.com (415) 763-7955
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