Closed Loop Marketing
Digital Rapport
Cloud Computing
Travel websites that sell more…
www.zolv.com Call us on 0113 380 095...
Selling travel online since 2002
Technology
Ninjas
www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
2010 Scorecard
Brochure content online
Online booking
Web Content Management
Web Merchandising
SEO and PPC Optimisation
We...
2010 Scorecard
Brochure content online
Online booking
Web Content Management
Web Merchandising
SEO and PPC Optimisation
We...
2010 Scorecard
Brochure content online
Online booking
Web Content Management
Web Merchandising
SEO and PPC Optimisation
We...
2010 Scorecard
Brochure content online
Online booking
Web Content Management
Web Merchandising
SEO and PPC Optimisation
We...
2010 Scorecard
Brochure content online
Online booking
Web Content Management
Web Merchandising
SEO and PPC Optimisation
We...
2010 Scorecard
Brochure content online
Online booking
Web Content Management
Web Merchandising
SEO and PPC Optimisation
We...
2010 Scorecard
Brochure content online
Online booking
Web Content Management
Web Merchandising
SEO and PPC Optimisation
We...
2010 Scorecard
Brochure content online
Online booking
Web Content Management
Web Merchandising
SEO and PPC Optimisation
We...
2010 Scorecard
Brochure content online
Online booking
Web Content Management
Web Merchandising
SEO and PPC Optimisation
We...
2010 Scorecard
Brochure content online
Online booking
Web Content Management
Web Merchandising
SEO and PPC Optimisation
We...
So why are industry
conversion rates
still going down?
www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
… and what can we
do about it?
www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
• Closed Loop Marketing
to generate more visitors
• Digital Rapport
to increase sales conversion
• Cloud Computing
to guar...
Helping travel companies sell more…
Cloud
Computing
Digital
Rapport
Closed Loop
Marketing
IT
Sales
Marketing
www.zolv.com ...
Closed Loop Marketing
Generating more warmed up
and qualified visitors
to your website
www.zolv.com Call us on 0113 380 09...
Customer
Marketer
That’s
clever!
CRM
Website Email
Closed Loop Marketing
www.zolv.com Call us on 0113 380 0950 or Email in...
Building relationships
not one-night stands
www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
Digital Rapport
Increasing sales conversion
one visitor at a time
www.zolv.com Call us on 0113 380 0950 or Email info@zolv...
Reversing the
sales conversion
downward spiral
This is an industry problem and that
makes it your problem
www.zolv.com Cal...
© BBC
Enterprises
Suits
you!
www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
Paralysed by choice
Come & talk to us on stand TT170 or check us out online at zolv.com
Reversing the trend
That
must be
magic!
www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
They’ve
done well!
www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
Digital Rapport
Website
CRM
Rapport
Engine™
Res. Platform
It’s all about
me, me, me!
Customer
www.zolv.com Call us on 0113...
Luxury Ski Chalets
www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
So pretty!
www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
Chocolate
box!
www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
Hardcore
luxury!
www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
Show them what they want,
what they really, really want
www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
Cloud Computing
Guaranteeing the User experience
and reducing the cost!
www.zolv.com Call us on 0113 380 0950 or Email inf...
10 months of the year
Web Farm
Website Visitors
www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
Web Farm
Website Visitors
2 months of the year
www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
But you cannot buy servers for
only 2 months of the year…
www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
The reality!
Web Farm
Website Visitors What a waste
of money!
www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
There must be
a better way?
www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
Cloud Computing Platforms
It’s so
controllable!
www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
Typical savings of 50%+
… and there’s more!
www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
Content Delivery Networks
Cloud Web Servers
Website Visitors
Content Delivery Network
HTML Pages Graphics, Scripts, CSS
ww...
www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
50% CDN
delivered!
www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
A website that never slows down – a
dream come true!
www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
Pulling it all together
www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
Web Travel Platform
• Understands the products you sell and manages SEO,
media, pages, promos, etc.
• Supports the full co...
WTP Components
www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
RapportEngine.com
• Making your website visitors feel welcomed
• Listening to what your visitors are saying
• Leading your...
Bring it together
and what have you got?
• ClosedLoopMarketingtobuildrelationshipnotonenightstands
• DigitalRapporttomaket...
We help travel companies big and small
so please get in touch
www. .com
Thank-you for your time
www.zolv.com Call us on 01...
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Zolv World Travel Market (WTM 2010) Presentation

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Zolv.com Ltds' Business Director, Jonathan Greenstead talks about the future of Travel Website Technology entitled "Clever Stuff for Travel – Closed Loop Marketing, Online Sales Persuasion and Cloud Computing" which was very popular during the show.

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Zolv World Travel Market (WTM 2010) Presentation

  1. 1. Closed Loop Marketing Digital Rapport Cloud Computing Travel websites that sell more… www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
  2. 2. Selling travel online since 2002 Technology Ninjas www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
  3. 3. 2010 Scorecard Brochure content online Online booking Web Content Management Web Merchandising SEO and PPC Optimisation Website Usability Analytics and Reporting User Generated Content & Trip Advisor Social Media – Facebook & Twitter www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
  4. 4. 2010 Scorecard Brochure content online Online booking Web Content Management Web Merchandising SEO and PPC Optimisation Website Usability Analytics and Reporting User Generated Content & Trip Advisor Social Media – Facebook & Twitter www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
  5. 5. 2010 Scorecard Brochure content online Online booking Web Content Management Web Merchandising SEO and PPC Optimisation Website Usability Analytics and Reporting User Generated Content & Trip Advisor Social Media – Facebook & Twitter www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
  6. 6. 2010 Scorecard Brochure content online Online booking Web Content Management Web Merchandising SEO and PPC Optimisation Website Usability Analytics and Reporting User Generated Content & Trip Advisor Social Media – Facebook & Twitter www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
  7. 7. 2010 Scorecard Brochure content online Online booking Web Content Management Web Merchandising SEO and PPC Optimisation Website Usability Analytics and Reporting User Generated Content & Trip Advisor Social Media – Facebook & Twitter www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
  8. 8. 2010 Scorecard Brochure content online Online booking Web Content Management Web Merchandising SEO and PPC Optimisation Website Usability Analytics and Reporting User Generated Content & Trip Advisor Social Media – Facebook & Twitter www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
  9. 9. 2010 Scorecard Brochure content online Online booking Web Content Management Web Merchandising SEO and PPC Optimisation Website Usability Analytics and Reporting User Generated Content & Trip Advisor Social Media – Facebook & Twitter www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
  10. 10. 2010 Scorecard Brochure content online Online booking Web Content Management Web Merchandising SEO and PPC Optimisation Website Usability Analytics and Reporting User Generated Content & Trip Advisor Social Media – Facebook & Twitter www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
  11. 11. 2010 Scorecard Brochure content online Online booking Web Content Management Web Merchandising SEO and PPC Optimisation Website Usability Analytics and Reporting User Generated Content & Trip Advisor Social Media – Facebook & Twitter www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
  12. 12. 2010 Scorecard Brochure content online Online booking Web Content Management Web Merchandising SEO and PPC Optimisation Website Usability Analytics and Reporting User Generated Content & Trip Advisor Social Media – Facebook & Twitter www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
  13. 13. So why are industry conversion rates still going down? www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
  14. 14. … and what can we do about it? www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
  15. 15. • Closed Loop Marketing to generate more visitors • Digital Rapport to increase sales conversion • Cloud Computing to guarantee the user experience … and reduce the cost! Delivering Clever Stuff in 2011 www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
  16. 16. Helping travel companies sell more… Cloud Computing Digital Rapport Closed Loop Marketing IT Sales Marketing www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
  17. 17. Closed Loop Marketing Generating more warmed up and qualified visitors to your website www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
  18. 18. Customer Marketer That’s clever! CRM Website Email Closed Loop Marketing www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
  19. 19. Building relationships not one-night stands www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
  20. 20. Digital Rapport Increasing sales conversion one visitor at a time www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
  21. 21. Reversing the sales conversion downward spiral This is an industry problem and that makes it your problem www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
  22. 22. © BBC Enterprises Suits you! www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
  23. 23. Paralysed by choice Come & talk to us on stand TT170 or check us out online at zolv.com
  24. 24. Reversing the trend That must be magic! www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
  25. 25. They’ve done well! www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
  26. 26. Digital Rapport Website CRM Rapport Engine™ Res. Platform It’s all about me, me, me! Customer www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
  27. 27. Luxury Ski Chalets www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
  28. 28. So pretty! www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
  29. 29. Chocolate box! www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
  30. 30. Hardcore luxury! www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
  31. 31. Show them what they want, what they really, really want www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
  32. 32. Cloud Computing Guaranteeing the User experience and reducing the cost! www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
  33. 33. 10 months of the year Web Farm Website Visitors www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
  34. 34. Web Farm Website Visitors 2 months of the year www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
  35. 35. But you cannot buy servers for only 2 months of the year… www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
  36. 36. The reality! Web Farm Website Visitors What a waste of money! www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
  37. 37. There must be a better way? www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
  38. 38. Cloud Computing Platforms It’s so controllable! www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
  39. 39. Typical savings of 50%+ … and there’s more! www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
  40. 40. Content Delivery Networks Cloud Web Servers Website Visitors Content Delivery Network HTML Pages Graphics, Scripts, CSS www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
  41. 41. www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
  42. 42. 50% CDN delivered! www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
  43. 43. A website that never slows down – a dream come true! www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
  44. 44. Pulling it all together www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
  45. 45. Web Travel Platform • Understands the products you sell and manages SEO, media, pages, promos, etc. • Supports the full complexity of travel editions and seasonal campaigns • Online merchandising and full campaign management • User friendly complex versioning & release management • Scheduling of campaigns and releases • Easy to use complex security and workflow • Cloud and CRM ready www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
  46. 46. WTP Components www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
  47. 47. RapportEngine.com • Making your website visitors feel welcomed • Listening to what your visitors are saying • Leading your visitors to the perfect holiday • A/B testing on steroids Always listening… Features include: • Real-time Customer Segmentation • Real-time Visitor Reporting • Real-time Promo Optimisation and Recommendations • Real-time Analysis and Site Adaption www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
  48. 48. Bring it together and what have you got? • ClosedLoopMarketingtobuildrelationshipnotonenightstands • DigitalRapporttomakethoserelationshipsfruitfulandlonglasting • CloudComputingsotherelationshipisneverdisappointing • Andlovedcustomersbuymoreholidays! Show your customers big love www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
  49. 49. We help travel companies big and small so please get in touch www. .com Thank-you for your time www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
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