Zolv World Travel Market (WTM 2010) Presentation

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Zolv.com Ltds' Business Director, Jonathan Greenstead talks about the future of Travel Website Technology entitled "Clever Stuff for Travel – Closed Loop Marketing, Online Sales Persuasion and Cloud Computing" which was very popular during the show.

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Zolv World Travel Market (WTM 2010) Presentation

  1. 1. Closed Loop Marketing Digital Rapport Cloud Computing Travel websites that sell more… www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
  2. 2. Selling travel online since 2002 Technology Ninjas www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
  3. 3. 2010 Scorecard Brochure content online Online booking Web Content Management Web Merchandising SEO and PPC Optimisation Website Usability Analytics and Reporting User Generated Content & Trip Advisor Social Media – Facebook & Twitter www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
  4. 4. 2010 Scorecard Brochure content online Online booking Web Content Management Web Merchandising SEO and PPC Optimisation Website Usability Analytics and Reporting User Generated Content & Trip Advisor Social Media – Facebook & Twitter www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
  5. 5. 2010 Scorecard Brochure content online Online booking Web Content Management Web Merchandising SEO and PPC Optimisation Website Usability Analytics and Reporting User Generated Content & Trip Advisor Social Media – Facebook & Twitter www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
  6. 6. 2010 Scorecard Brochure content online Online booking Web Content Management Web Merchandising SEO and PPC Optimisation Website Usability Analytics and Reporting User Generated Content & Trip Advisor Social Media – Facebook & Twitter www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
  7. 7. 2010 Scorecard Brochure content online Online booking Web Content Management Web Merchandising SEO and PPC Optimisation Website Usability Analytics and Reporting User Generated Content & Trip Advisor Social Media – Facebook & Twitter www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
  8. 8. 2010 Scorecard Brochure content online Online booking Web Content Management Web Merchandising SEO and PPC Optimisation Website Usability Analytics and Reporting User Generated Content & Trip Advisor Social Media – Facebook & Twitter www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
  9. 9. 2010 Scorecard Brochure content online Online booking Web Content Management Web Merchandising SEO and PPC Optimisation Website Usability Analytics and Reporting User Generated Content & Trip Advisor Social Media – Facebook & Twitter www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
  10. 10. 2010 Scorecard Brochure content online Online booking Web Content Management Web Merchandising SEO and PPC Optimisation Website Usability Analytics and Reporting User Generated Content & Trip Advisor Social Media – Facebook & Twitter www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
  11. 11. 2010 Scorecard Brochure content online Online booking Web Content Management Web Merchandising SEO and PPC Optimisation Website Usability Analytics and Reporting User Generated Content & Trip Advisor Social Media – Facebook & Twitter www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
  12. 12. 2010 Scorecard Brochure content online Online booking Web Content Management Web Merchandising SEO and PPC Optimisation Website Usability Analytics and Reporting User Generated Content & Trip Advisor Social Media – Facebook & Twitter www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
  13. 13. So why are industry conversion rates still going down? www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
  14. 14. … and what can we do about it? www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
  15. 15. • Closed Loop Marketing to generate more visitors • Digital Rapport to increase sales conversion • Cloud Computing to guarantee the user experience … and reduce the cost! Delivering Clever Stuff in 2011 www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
  16. 16. Helping travel companies sell more… Cloud Computing Digital Rapport Closed Loop Marketing IT Sales Marketing www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
  17. 17. Closed Loop Marketing Generating more warmed up and qualified visitors to your website www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
  18. 18. Customer Marketer That’s clever! CRM Website Email Closed Loop Marketing www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
  19. 19. Building relationships not one-night stands www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
  20. 20. Digital Rapport Increasing sales conversion one visitor at a time www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
  21. 21. Reversing the sales conversion downward spiral This is an industry problem and that makes it your problem www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
  22. 22. © BBC Enterprises Suits you! www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
  23. 23. Paralysed by choice Come & talk to us on stand TT170 or check us out online at zolv.com
  24. 24. Reversing the trend That must be magic! www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
  25. 25. They’ve done well! www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
  26. 26. Digital Rapport Website CRM Rapport Engine™ Res. Platform It’s all about me, me, me! Customer www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
  27. 27. Luxury Ski Chalets www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
  28. 28. So pretty! www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
  29. 29. Chocolate box! www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
  30. 30. Hardcore luxury! www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
  31. 31. Show them what they want, what they really, really want www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
  32. 32. Cloud Computing Guaranteeing the User experience and reducing the cost! www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
  33. 33. 10 months of the year Web Farm Website Visitors www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
  34. 34. Web Farm Website Visitors 2 months of the year www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
  35. 35. But you cannot buy servers for only 2 months of the year… www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
  36. 36. The reality! Web Farm Website Visitors What a waste of money! www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
  37. 37. There must be a better way? www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
  38. 38. Cloud Computing Platforms It’s so controllable! www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
  39. 39. Typical savings of 50%+ … and there’s more! www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
  40. 40. Content Delivery Networks Cloud Web Servers Website Visitors Content Delivery Network HTML Pages Graphics, Scripts, CSS www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
  41. 41. www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
  42. 42. 50% CDN delivered! www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
  43. 43. A website that never slows down – a dream come true! www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
  44. 44. Pulling it all together www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
  45. 45. Web Travel Platform • Understands the products you sell and manages SEO, media, pages, promos, etc. • Supports the full complexity of travel editions and seasonal campaigns • Online merchandising and full campaign management • User friendly complex versioning & release management • Scheduling of campaigns and releases • Easy to use complex security and workflow • Cloud and CRM ready www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
  46. 46. WTP Components www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
  47. 47. RapportEngine.com • Making your website visitors feel welcomed • Listening to what your visitors are saying • Leading your visitors to the perfect holiday • A/B testing on steroids Always listening… Features include: • Real-time Customer Segmentation • Real-time Visitor Reporting • Real-time Promo Optimisation and Recommendations • Real-time Analysis and Site Adaption www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
  48. 48. Bring it together and what have you got? • ClosedLoopMarketingtobuildrelationshipnotonenightstands • DigitalRapporttomakethoserelationshipsfruitfulandlonglasting • CloudComputingsotherelationshipisneverdisappointing • Andlovedcustomersbuymoreholidays! Show your customers big love www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com
  49. 49. We help travel companies big and small so please get in touch www. .com Thank-you for your time www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com

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