Social Media                  SURVIVAL                                                         h oo ls                    ...
I WAS AFIREFIGHTER
LET’S REVIEW
MARKETING IS...
Getting someone who has a NEED to...
MARKETING IS...Know         Like               Trust                    *hat tip to @ducttape
People don’t buyWHATyou do,   they buy WHY   you do it.
WHAT’S YOUR WHY?
TO_______, SO THAT_____.
Questions to work out your     WHY:
For the STAFF:• What changes do parents say to you that they notice in their kids after  joining _____ School?• How would ...
For PARENTS:• The world is better because the ________ School does  __________• When you ask your child about school what ...
For ALUMNI:• What specifically about who you are now comes directly from your  _____ School experience?• If you could go b...
With a strongWHY STATEMENT    you avoid a...
race to bottomBIGGEST COMPETITOR?
+ Public Schools are FREE
strategyBEFORE  tactics
What Problemare you solving?
WhatQUESTIONSdo they always ask?
The onlineMARKETING   hierarchy
1  YourWEBSITE
(ra    c   et             ot                  he                     bo                       tto                          m
I KNOW THERE’S A       PROBLEMI JUST DON’T KNOW WHAT THE      SOLUTION            IS.
WARNING: REVIEW SLIDE COMING
front page challenge I GO HERE!          I WANT TO            GO HERE!
Dynamic      Your AddressContent Marketing Strategy
PhoneEmailChatForm
TWO THINGS IMPORTANT TO GOOGLE:
1. Your websiteCHANGES
2. You have links fromSOCIAL MEDIA
2  MarketingNEWSLETTER
Make itWORTH SHARING
3FACEBOOK
4YouTube
Bring theDRAMA
REMEMBER THE 10 YOUTUBE THINGS                   http://zoic.ca/131DGdq
5GOOGLE PLUS
Where’sTWITTER?
THAT’S NICE BUT...
HOW DO I GET IT ALL DONE?
I believe...TELL YOUR STORIES
Set the POLICY
SOME TOOLS
create an alert that starts with:              “anyone            recommend”
“anyone recommend” private school
6Pinterest
Your Ideal Client LOVES it
How Do We WorkPINTEREST?
TRAVIS ALLISON         socialcatalyst.ca      slideshare.net/zoic                    @Zoic
Social Media Survival for Private School Principals
Social Media Survival for Private School Principals
Social Media Survival for Private School Principals
Social Media Survival for Private School Principals
Social Media Survival for Private School Principals
Social Media Survival for Private School Principals
Social Media Survival for Private School Principals
Social Media Survival for Private School Principals
Social Media Survival for Private School Principals
Social Media Survival for Private School Principals
Social Media Survival for Private School Principals
Social Media Survival for Private School Principals
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Social Media Survival for Private School Principals

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Marketing your private or independent school online can be done very effectively using social media. The trouble is, often, finding the time to do it.

This presentation gives school headmasters, administrators and principals some tools to separate themselves form others serving the same clientele. It also outlines what priorities to focus on in order to get the most new students.

Please contact Travis Allison if you have any questions or would like a version of this presentation for your organization.

Originally presented at the York University Private School Principal's course April 2013.

Ontario Federation of Independent School members please check out:
http://socialcatalyst.ca/ofis

Published in: Education
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Transcript of "Social Media Survival for Private School Principals"

  1. 1. Social Media SURVIVAL h oo ls nt Sc pen de In deTravis Allison (@Zoic) f or
  2. 2. I WAS AFIREFIGHTER
  3. 3. LET’S REVIEW
  4. 4. MARKETING IS...
  5. 5. Getting someone who has a NEED to...
  6. 6. MARKETING IS...Know Like Trust *hat tip to @ducttape
  7. 7. People don’t buyWHATyou do, they buy WHY you do it.
  8. 8. WHAT’S YOUR WHY?
  9. 9. TO_______, SO THAT_____.
  10. 10. Questions to work out your WHY:
  11. 11. For the STAFF:• What changes do parents say to you that they notice in their kids after joining _____ School?• How would the world be different without the school?• On the most stressful of school days I still going to bed at night knowing ____________• Despite all administrative challenges we face we never think about giving up because ___________• Going head-to-head with any other school, wed win because___________• If you could re-do one thing from the early days of the _________ School what would that be?• In what moments in the school year are we at our _______ School best?
  12. 12. For PARENTS:• The world is better because the ________ School does __________• When you ask your child about school what topic gets his/her heart beating faster, makes him/her smile, floods him/her with great memories?• What has been a defining moment for you at school?
  13. 13. For ALUMNI:• What specifically about who you are now comes directly from your _____ School experience?• If you could go back and thank your most influential _____ School mentor for one thing, what would it be?• Name a ______ School person who has had a strong impact on you.  What specifically did you learn from them? Recount a specific story that perfectly demonstrates how great that person was and the lesson you learned.• What has been a defining moment for you at school?
  14. 14. With a strongWHY STATEMENT you avoid a...
  15. 15. race to bottomBIGGEST COMPETITOR?
  16. 16. + Public Schools are FREE
  17. 17. strategyBEFORE tactics
  18. 18. What Problemare you solving?
  19. 19. WhatQUESTIONSdo they always ask?
  20. 20. The onlineMARKETING hierarchy
  21. 21. 1 YourWEBSITE
  22. 22. (ra c et ot he bo tto m
  23. 23. I KNOW THERE’S A PROBLEMI JUST DON’T KNOW WHAT THE SOLUTION IS.
  24. 24. WARNING: REVIEW SLIDE COMING
  25. 25. front page challenge I GO HERE! I WANT TO GO HERE!
  26. 26. Dynamic Your AddressContent Marketing Strategy
  27. 27. PhoneEmailChatForm
  28. 28. TWO THINGS IMPORTANT TO GOOGLE:
  29. 29. 1. Your websiteCHANGES
  30. 30. 2. You have links fromSOCIAL MEDIA
  31. 31. 2 MarketingNEWSLETTER
  32. 32. Make itWORTH SHARING
  33. 33. 3FACEBOOK
  34. 34. 4YouTube
  35. 35. Bring theDRAMA
  36. 36. REMEMBER THE 10 YOUTUBE THINGS http://zoic.ca/131DGdq
  37. 37. 5GOOGLE PLUS
  38. 38. Where’sTWITTER?
  39. 39. BEFORE THELAST #...
  40. 40. THAT’S NICE BUT...
  41. 41. HOW DO I GET IT ALL DONE?
  42. 42. I believe...TELL YOUR STORIES
  43. 43. Set the POLICY
  44. 44. SOME TOOLS
  45. 45. create an alert that starts with: “anyone recommend”
  46. 46. “anyone recommend” private school
  47. 47. 6Pinterest
  48. 48. Your Ideal Client LOVES it
  49. 49. How Do We WorkPINTEREST?
  50. 50. TRAVIS ALLISON socialcatalyst.ca slideshare.net/zoic @Zoic

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